Stab in the awkward.
The stink of former World Surf League CEO Erik Logan will live on in the memories of those who suffered (read: lived, laughed, loved) under his reign. He built monuments, during that five year run, to his own gross incompetence. Temples of profound embarrassment including “The Momentum of Professional Surfing is Real,” Surf Girls: Hawai’i and, possibly most awkward, The Ultimate Surfer.
The reality series which premiered on ABC and hosted by former NFL quarterback Jessie Palmer plus voice of surfing Joe Turpel, was a train wreck of preposterous proportion. The premise that a surf great was hiding amidst QS castoffs and influencers was ludicrous, hosting it at Kelly Slater’s Surf Ranch was idiotic and Zeke Lau winning then being dubbed “The Ultimate Surfer” was completely laughable.
Viewership numbers tanked immediately as the general public could smell Logan’s dubious waft from miles away and it was immediately cancelled upon finish never to be seen again.
Popular subscription surf blog Stab, as part of its Stab Highway offering, plagiarized a segment wherein contestants were forced to paddle longboards for prizes or some such.
The Stab Highway program, already plagiarized from Thrasher’s King of the Road, dusting off parts of The Ultimate Surfer and forcing the public to relieve Logan’s shame was too much, for some, and the iconic Instagram account Kook of the Day let the Oceanside-based premium website have it with a searing side-by-side comparison.
Surf fans left wondering if Stab will choose to replicate the infamous moment when Logan made a t-shirt of Brazilian champion Filipe Toledo’s chest tattoo, complete with nipples, and had the lionhearted little man undress on camera but pretend they did it first.