“Without a functioning business model to wean itself off State Tourism bodies the WSL is locked in a prison of its own making.”
It ain’t cheap to run a CT surfing contest. For the construction, the broadcast, for Smoking Joe Turpel to mouth inanities for a week straight, it’s gonna be three mill, and then some.
The testosterone-squirting big-wave icon Ian Cairns, who bulldozed the IPS tour in 1983 to create the ASP only for it to eventually fall into reclusive billionaire Dirk Ziff’s hands in 2012, says y’definitely ain’t getting change out of three bricks and probs gonna cost even more if you want to add in the cost of the Santa Monica HQ and so on.
The publishing heir Ziff, who’s worth around six billion, threw twenty-five mill straight into the pro surfing hole and by 2016, according a 2017 lawsuit filed by a minority owner of the WSL, had spent fifty mill, although this did include Slater’s Lemoore pool, the WSL’s one glittering investment.
Rumours of the WSL being shopped around for sale with at ticket price of 150 million remain strong, however, including interest from oil-rich Arab states where the first Slater pool outside of Lemoore is being built.
Still, a smart man ain’t gonna throw good money after bad and, now, one of the most popular events on the ten-event tour schedule, the Jeffreys Bay Open, is on the cutting block according to sources who say the blue-chip contest is “financially unviable.”
Or, in shorthand, no government body in South Africa is prepared to throw millions into a two-week contest that delivers a short-lived boost to the local economy.
The dearly departed Longtom often wrote of the WSL’s reliance on government largesse
“Without a functioning business model to wean itself off State Tourism bodies the WSL is locked in a prison of its own making.”
What’ll happen if the Western Australian and Victorian state govs pull their cash (Margaret River and Bells), El Salvador decides it doesn’t need no sportswashing of its various atrocities and Corona pivots away from surf?
Do we still have a tour?