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World Surf League creative team in utter disbelief as NFL retreads vacated slogan “You can’t script this” for new football season

"You can't make this stuff up."

The World Surf League has many awkward and embarrassing components including, but not limited to, the broadcast team, the environmental division, the legal department and everything else but the most awkward and embarrassing has to be the creative desk. From World Surf League Finals Day t-shirts described as “stunningly bad” to season-branding jingles such as “it takes a tour to make a title” and “you can’t script this,” the creatives really take pride in making a goofy thing goofier.

Well, in a turn absolutely no one saw coming, the mighty National Football League, with a reported $30 million paid media budget, has rolled out its 2023/24 season campaign which just so happens to be a version of the aforementioned silliness.

“You can’t make this stuff up.”

The spot (watch here) features a Hollywood-style table reading of a script for the 104 season. Various scenarios are discussed, humorously, the joke being that, obviously, there’s no telling what might happen during a season.

The World Surf League, having just finished its season, scripted for Filipe Toledo to win and Carissa Moore to lose by holding Finals Day at Lower Trestles, must really be rubbing its eyes right now. Maybe wondering if it should sell Joao Chianca’s “Cold Head, Warm Heart” to the National Basketball Association or “The Global Home of Surfing” to Major League Baseball.

Genius.

Back to Carissa Moore, though. How furious do you think she is? This should have been her seventh world title, tying her with Layne Beachley, one ahead of Steph Gilmore. She is, instead, stuck at five.

It Takes a Logan to Make an Oopsie.

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tim_nelsen

WSL Files For A Restraining Order TO ELO (Babylon See)

After finding Kaepernick ELO waiting for them at the entrance to the team’s headquarters, executives were frightened enough to call the authorities. “We appreciate him being interested in us, really,” JMD explained. “We tried to break it to him that we’re just not that into him. But the constant calls and texts…it’s harassment.”

At publishing time, KaepernickELO had reportedly been taken into police custody after he was discovered to have broken into the WSL team’s locker room during the middle of the night to try on uniforms.

Jhonsun

This was Finals Day was designed for me? The fan? Didn’t watch it. Came to Beach Grit the next day to read articles.

justiceminister

Elo elo what’s going on here then.

Michael Flatlately

I believe Chianca has pivoted to “Cold blood / Warm heart.”

Otto

It takes a poopsie to make a Logan.

Manuka

It takes a wank to make a Logan?

Stick man

NFL, Hollyweird celebs, Ke11y, nothing new here at Beach Click.

Dogsnuts

“Difficult to wank to, but not impossible.” xox

tim_nelsen

rent-a-cunt. xox

Nonagon_Infinity

“Its Not Easy Being Green” by Kermit the frog

channelbottom

I just saw the the goofed release of the next 3 seasons of WSL ‘competition’. Someone’s ass is going to get chainsawed for letting that get out. Amazing how it all works together with the fashion forecasting and studio greenscreen. Just watchout for the extra fingers on the ‘contestants’ and ‘Commentary Booth Talkers’ because you know that AI doesn’t handle that stuff very well.

Beef & Beer

Carissa’s always been such a nice person that wouldn’t hurt a fly, at least that’s how she appears.

Maybe her dark side is coming out today, and she’s hiring a hit-person to clear out the wsl management, and ELo…

david

Sorry Chas, Steph, Layne and Carissa would all be on seven

Picard Madeoff

Why bro? This is BG where the bizarre reality of the WSL meets justified and relentless sarcasm and ridicule! Except of course when the only semi-adult in the room. Jen, plies her trade on these pages.

david

Ok. I get it!… Eight minus one equals six ( Steph )

Picard Madeoff

Seems like a US President once used similar fuzzy math

tim_nelsen

twilight zone. turn ur channel off~


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