Shocking.
There are not many rules in surf journalism. It is, generally speaking, a literary Wild West where there can be spelled their, roll can be spelled role and Selema Masekela can. Now that I think upon it their are no rules, save one.
Thou shalt not misidentify professional surfers.
A photo of Ace Buchan marked as a photo of Jodie Cooper, for example, would have required the head of the caption writer. Him being paraded out into the parking lot, stripped of Billabong shirt and guillotined in front of cheering editors, associate editors and editors-at-large.
While print publications have all but died, along with their editors, associate editors and editors-at-large, fidelity to knowing a Conner Coffin from a Parker Coffin has remained.
Or remained until the re-animated corpse of once-proud Surfer Magazine was jumped to life by The Arena Group and turned into an Inertia-inspired house of horrors. The “Bible of the Sport” might have been forgiven for hiring a Tennessee resident who enjoyed “strong coffee” to cover surfing from the shadow of the Smoky Mountains.
It cannot be forgiven for calling Nathan Florence Nathan Fletcher.
Literally.

Nathan Florence Nathan Fletcher.
OMG Surfer. Pull it together.
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Wasn’t Parker Coffin the boy in Spy Kids?
Christian Slater rules. Ask “Surfer Magazine.”
jomi motchrll or bommir dtraight?
The Bonzai Pipland!
(Surfer mag re-launch site, free cheese burgers…here’s the travel site. you can camp. s
atellite and theodolite launch.no beach rights yet! )cc: Surf’in Mag needs editing
https://scontent-sjc3-1.xx….
T Land?
fortune cookie: “it’s only good once…once is enough…”
Yet not one day has passed since you mixed up insight with instinct.
OMG Chas, pull it together!
Not that much of a stretch to imagine nathan florence identifying himself as nathan fletcher.
Same name same waves same shoes same famous brother etc.
I was today days old when I realised they are not the same guy 😀
This would never happen at our beloved BeachGrit!*
* except for here here here here here here here here here here here here here here here here here here here here here here here here here here here here here here here here and here
You missed a couple, but yeah.
Both the Fletchers and the Florences have a
thrivingdeck pad comapnyWSL hates surfing.
Steamer lane is always shit
That’s why I always drove back home every weekend when I was going to school there.
Careful, Ben Marcus will make an appearance if you keep saying that.
At least the annoying guy from SD who jumps off cliff with receding hair line is out of the comp. OTC.
That’s crazy! One is a famous big wave surfer with a brother who’s even more famous for his cutting edge creative surfing, and the other is …. ummm.
…part of a family of dimwits, whose combined IQs do not make it into triple digits.
opening the door for others to follow!
https://scontent-sjc3-1.xx….
NF idea?
Have you ever used the Hemingway app? Been introduced to it as part of the day job. Initially I turned my nose up at it. But it’s actually. Pretty. Good.
Write drunk, edit sober?
On a role? Of a lifetime?