"I don't need that _____."
The saga of Erik Logan has taken more twists, more turns in the past few months than even the most avid surf industry watcher could have imagined. The World Surf League CEO was, on June 23, 2023, riding a wave of success.* A regional Australian ladder company had re-signed for yet another year of sponsorship and bushes planted on the bluffs overlooking Bells Beach had saved the environment.
The momentum of professional surfing, real.
Then, like that, he was gone.
Logan had traveled to Brazil for the Vivo Rio Pro, sharing behind-the-scenes peeks on his much-loved Instagram. Rubbing shoulders with Joe Turpel and silly goosing it up, one moment, beheaded the next.
With zero warning, surf fans woke up to the most terse line in corporate history from the World Surf League.
“Erik Logan is no longer with the company.”
His replacement CEOs, the Chief of Legal and Chief of PR, gave the distinct impression that Logan had made a “boo boo,” which was, more or less, confirmed.
Logan himself, however, had vanished.
Until last night.
For last night, the great John John Florence rolled into Logan’s hometown of Manhattan Beach for a meet & greet wherein he would “hang & talk story.”
And Logan was there.
An eagle-eye’d People™ spotted the Oklahoman with a magical wetsuit of armor milling about, smile on face, mostly talking story with Florence’s wife, overhearing him mutter, “I don’t need that shit,” at one point.
Don’t need that shit?
The plot very much thickens.
More as the story develops.