"I don't need that _____."
The saga of Erik Logan has taken more twists, more turns in the past few months than even the most avid surf industry watcher could have imagined. The World Surf League CEO was, on June 23, 2023, riding a wave of success.* A regional Australian ladder company had re-signed for yet another year of sponsorship and bushes planted on the bluffs overlooking Bells Beach had saved the environment.
The momentum of professional surfing, real.
Then, like that, he was gone.
Logan had traveled to Brazil for the Vivo Rio Pro, sharing behind-the-scenes peeks on his much-loved Instagram. Rubbing shoulders with Joe Turpel and silly goosing it up, one moment, beheaded the next.
With zero warning, surf fans woke up to the most terse line in corporate history from the World Surf League.
Erik Logan is no longer with the company.
His replacement CEOs, the Chief of Legal and Chief of PR, gave the distinct impression that Logan had made a “boo boo,” which was, more or less, confirmed.
Logan himself, however, had vanished.
Until last night.
For last night, the great John John Florence rolled into Logan’s hometown of Manhattan Beach for a meet & greet wherein he would “hang & talk story.
And Logan was there.
An eagle-eye’d People™ spotted the Oklahoman with a magical wetsuit of armor milling about, smile on face, mostly talking story with Florence’s wife, overhearing him mutter, “I don’t need that shit,” at one point.
Don’t need that shit?
What shit?
The plot very much thickens.
More as the story develops.
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Bro needs to go to an AA meeting stat.
I’ve done some weird shit but I ain’t never had a pokey bum wank at the scene of the crime. This cunt is so fucked that he’s almost good.
Xox
Elo is exactly the sorta dude you see surfing Wilke’s in Fiji wearing a Florence rashie with hoodie.
Takes one to know one
Xox
Elo looks like a Pedo
Elo is the kind of bloke that would take the shirt off someone’s back
“An eagle-eye’d People™ spotted the Oklahoman with a magical wetsuit of armor milling about, smile on face, mostly talking story with Florence’s wife, overhearing him mutter, “I don’t need that shit,” at one point.”
JJ’s wife certainly doesn’t look like I expected. https://uploads.disquscdn.c…
Still bang xox
OK you know what i DO need? An Erik Logan album cover done in the style of those early Cash Money Records releases. On the top of the cover in an iced-out font will be his name ERIK “ELO” LOGAN. Then below that he’ll be sitting all badass in a throne made of SUP’s and paddles and on a table in front of him will be a piece of paper that has some graphs all pointing up. He’ll be flanked on both sides by Filipe Toledos (yes, two identical Felipes) and YES they will be shirtless and posing in a sexy manner. The title at the bottom (also in an iced-out font) will be “TAKE YOUR SHIRT OFF”. Here’s the vibe we’re going for:
https://uploads.disquscdn.c…
“Boy, you looks good, won’t you take that shirt off
You’se a fine motherfucker, won’t you take that shirt off
Call me Big Daddy when you take that shirt off
Bro, who is you playin wit? Take that shirt off
Boy, you looks good, won’t you take that shirt off
You’se a fine motherfucker, won’t you take that shirt off
Call me Lo Daddy when you take that shirt off
Bro, who is you playin wit? Take that shirt off”
Fuuuuuck i’ll be WAITING for Artificial Intelligence programs to get good enough where we could just prompt it to make that music video starring Elo and a shirtless Felipe
Lo daddy can I put my shirt back on?
Maybe he meant he was fed up Tyler’s constant bullshit.
He was actually pointing to Jon Jon and saying ‘you don’t need that shirt’
!!!
Quiptastic! Retires your jersey for sure!
Where’s this Rebel Tour that’s going to be so different than the WSL (I mean, could never be that different since surf contests are all going to be people surfing against each other, being judged, etc. Formats aren’t gonna change the fundamental elements of a contest). Surf 100 was about as raw and cheap as you can get, throwing guys out in the middle of a lineup to compete, mic’d up. I enjoyed it, though it was supposedly a money loser too. There are more than enough great surfers out there to fill spots in new contests. Look how desperate surfers are for money. Where’s the Natural Selection surf tour? Chas and Dave Lee know their ideas will finally make surf contests profitable, so why isn’t it happening? A series where style actually matters? More than one contest organization could exist at one time. Maybe Elo could team up with Circe and get it going!
Natural Selection is tanking from all reports and they cant even afford live streams at most events so I struggle to see doing a surf version ending well.
Ya, doesn’t surprise me. Love the concept, but seems like Red Bull money gets invested and not necessarily recouped.
The rebel tour is going to Shippies for three months waiting for to break and smoking heaaaappps of cones.
Xox
Sounds sick!
JJF: so…aah… hey boss. Hows things. Errmm.. so yeah…want some Florence stickers for your sprinter van?
Elo: Yo!! My John bro! Double john double champ! Ohana from another mama! Nah I’m good thanks, i don’t need that shit.
was he connor coffin’s plus 1
scratch on the record player: “We’re beating all time WSL events viewing records. We’re beating all time WSL events viewing records.” Fuck that...I don’t need that shit.
DC? Chas you suck at investigative journalism. Seriously! That’s David Carson in the second image he is smiling back at..
I know that is David Carson (or did once I saw Instagram). But boots-on-ground People™ said what he said and I always believe People™.
I got a weird ability to recognize someone after meeting them as well as their surfing style.. Spoke to a WazL surf judge recently they don’t know shit either.
The event was at an art gallery owned by Dennis Jarvis of Spyder so makes sense DC would be there. And I’ve run into Elo several times over the last couple of weeks. Seems to be in good spirits
Then what is all the hype and speculation over his release from his position.? Is bad PR good PR in his eyes. Chas and Derrick really just click baiting the entire world to line their wax filled boardies.? Couple comments below “Elo looks like a Pedo”.. Man this is relentless with know truth in site. If this guy was let go and he happens to be a good dude. Albeit the Telido T shirt and Robo breath sharing is outside the box behavior for a Ceo. In the end someone probably deserves to be drinking from a straw. Who?
In case you missed the last 30 or so years of the media, the media, including Beach Grit which I love BTW, loves to convict people in the court of public opinion first before all the facts come out because it’s all about ratings and clicks now and not the truth. Then they never issue an apology when they are proved wrong.
So as is usually the case, the truth will come out eventually and it will be nothing like what we were told. But everyone will have moved on by then to the next salacious story
We could debate that is part of “the Good O’ld USA” problem. Some good stuff has been written here. But definitely not the hollowed ground of surf we wish for..
Cocaine.
Xox
https://uploads.disquscdn.c…
How deep is his RSL tan?
Hardcore surfers hanging at a hardcore surf brand meet and greet. No one needs that shit.
John has some interesting friends. who would have thought, eh?
From all talk to all stalk.
ha! talk and stalk is the new meet and greet
World Stalk League
The WSL possesses a deep appreciation for the stalk’s rich heritage while promoting stalking progression, stalking innovation, and stalking performance at the highest levels.
I watched their Ted-Stalks…
What’s Erik Logan’s favorite TV show?
Pippi Longstalking
Does he even know he was talking to David Carson and why would anyone give him the time of day.
Didn’t scroll far enough down to see your astute observation. Doubt DC will shed light on the subject either.. Suspicion these boys know all the inside info and we are on a need to know basis..as long as we keep clicking away!
Hang and talk story? John looks so gregarious in that photo.