“Your vision will come under attack. Your vision will be questioned.”

Four months ago, Erik Logan was disappeared by the WSL mid-event at the Vivo Rio Pro, no reason given, only a curtly worded press release that neither thanked nor exalted their high-profile CEO.

“Today, the World Surf League (WSL) announced that CEO Erik Logan has departed the company, effective immediately.”

Silence ensued as per the WSL’s policy regarding transparency, ie none, despite Logan’s almost five-year reign as head of pro surfing, which took in the pivot to a one-day world champ playoff, a mid-year tour cut, as well as failed ventures including The Ultimate Surfer and WSL Studios.

As Chas Smith reported following the disappearance,

The lack of any information, whatsoever, from the World Surf League in the aftermath, alongside the “flabbergasting” lack of knowledge by those close to the levers of power, suggested an absolutely ruthless NDA.

A championship tour surfer had told me, directly, that Logan had made certain surfers “feel uncomfortable” with his behavior and by asking them to one-on-one dinners or drinks. He also, it was said, became “erratic” when he drank. The assertion of both troublesome requests and over-indulgent drinking was corroborated by at least two others, both with direct experience.

“He was getting away with it for a while,” another with first hand experience told me. “Lots of reports the last few events that he’s been drunk and making inappropriate comments to the women.”

Putting pieces together, it suggests the sort of firing that would deliver no praise and require an ironclad NDA. One almost certainly concerning personal conduct and needing the head of human resources and the head of legal to take over at a moment’s notice.

One that forced him to “fly home immediately,” according to one source, directly following his ouster.

Erik Logan has been apprised of the accusations, that the aforementioned is my understanding of what led to his extreme ouster. I gave him much time to correct the record, via phone calls, voice messages left plus text, to provide any insight.

Many tears, you’d imagine, for a man who adored the sport’s stars so much he had a t-shirt made with a replica of Filipe Toledo’s chest tattoo and ordered the world champ to take off his shirt to compare. 

Erik Logan, who is fifty-two, ain’t a man to stay on the canvas, of course.

Logan has risen from the ashes of his sacking and has transmogrified to inspirational speaker, advising CEO’s, mangers and so on, how to best run a company. 

On his LinkedIn page, we find Logan, represented by The Harry Walker Agency, delivering an inspirational speech to the Pipeline Entrepreneurial Fellowship in Nebraska. 

“I have a saying when I walk into a company that companies turn around inside out not outside in. You have to establish the culture immediately. I think as a founder/CEO what gives you that alchemy in your community, which is your company, is you have to get the trust of your people.

“You have to have the highest regard of integrity. Also, and this is the part I’d add to the third leg of this stool is the vision. And you are the one who sets the vision. And the vision will come under attack. The vision will be questioned. People will doubt you and they will test your resolve.

“And that’s where the trust comes in. The culture allows you as the leader to hear the criticism and to embrace that criticism. For me, I think what makes that alchemy work is all three of those legs. But never forget the moment that if your’e the founder, the CEO, your job is to keep establishing, reinforcing the north star of where you’re going.” 

A personal attack on surf fans, yes? The naysayers who didn’t buy his treacly brand of surfing? You’ll remember, or not, when Logan debuted Transformed, “stories of surf ambassadors whose lives were transformed through surfing, and who are now transforming their communities through the power of surfing.”

The first series “sparked an emotional response from surf fans and resonated with a broader audience,” Logan said at the time.

It also led to accusations that Erik Logan’s version of the WSL was festishising people of colour and it was this patronising approach masquerading as progressive values that had its potential audience staying away in droves.

If you wanna get Logan to speak at your Christmas party, Bar Mitzvah, decoupling event, Free Palestine protest, whatever, you can select from three topics.

-Riding the Waves of Passion and Profession: An unforeseen journey through Discovery, Loss, and Rediscovery

-Beyond the Degree: Life’s Unexpected Teaching on Success and Leadership

-The Art of the Turnaround: Lessons in Resurrecting Businesses and Cultures

What do you choose?

Or is the temptation too great to hear it all and would you book three times?  

Wander the rooms of the beachfront house Perry offloaded before moving to Sunset Beach Point… 

Two days back, all those over-forties whose formative years were spent thrilling to Matthew Perry’s lovable smart-ass Chandler Bing on Friends, were saddened to hear he’d been found dead in his LA hot tub. 

Shocked, not so much.

Matthew Perry, who was fifty-four, had a real tight relationship with painkillers, snacking on fifty-five Vicodins a day. 

“I would fake back injuries. I would fake migraine headaches. I had eight doctors going at the same time,” Matthew Perry told the NY Times.

“I would wake up and have to get 55 Vicodin that day, and figure out how to do it. When you’re a drug addict, it’s all math. I go to this place, and I need to take three. And then I go to this place, and I’m going to take five because I’m going to be there longer.

“It’s exhausting but you have to do it or you get very, very sick. I wasn’t doing it to feel high or to feel good. I certainly wasn’t a partyer; I just wanted to sit on my couch, take five Vicodin and watch a movie. That was heaven for me. It no longer is.”

Yesterday, we took you on a little stroll through his Sunset Point Beach-adjacent house.

Today, come and wander the rooms of the Malibu house Perry offloaded shortly before moving to the mid-century masterpiece at 18038 Blue Sail Dr, Pacific Palisades. 

Perry bought the two-storey Malibu joint for twelve mill and lived in for a decade before selling for thirteen as he downsized to his final address.

It boasted five-and-a-half-thousand square feet of lebensraum (as Hamas and their ilk like to say), a master bedroom that spanned the width of the beachfront balcony, a jacuzzi (naturally) and movie theatre.

Preferable, I think, to the Blue Sail Drive place.

Two surfers dead by Great White attack in the area in less than six months.

A surfer has been hit, killed and disappeared by a fifteen-foot Great White at Granites, twenty clicks out of Streaky Bay, South Australia, seven hundred clicks north-west of Adelaide. 

Mainstream media is reporting a man has been “seriously injured” but they ain’t even close. 

The surfer, whose name we can’t release, was waiting for a set out the back at Granites, a long and friendly lefthander, when the Great White attacked, leaving only his board and the stub of his legrope. 

A police investigation is underway, a chopper is flying up and, ostensibly, they’re going to try and locate the Great White. Although, as any shark fisho will tell you, if you want to find the Great White, you gotta get it now, not when it’s a hundred k’s away. 

Earlier in the year, and just a hundred clicks south, local school teacher Simon Baccanello was killed by a Great White while surfing at Walkers Rocks in Elliston.

A brave soul, Baccanello warned others to split as the shark started swimming towards him telling terrified kids in the lineup, “Don’t worry, get yourself to shore”.

Jaiden Millar, a twenty two year old, saw the whole damn thing.

“It was such a confronting incident. It could have been anyone. The worst part was there was a 13-year-old out there and he witnessed everything,” Millar told Adelaide Now. “There was a bloke on the beach tooting his horn and as I turned around I saw everyone paddling in. I saw his board tombstoning, which means he’s underwater and his board’s getting dragged under … trying to fight his way back up to the surface… He was gone. (We) saw the shark just thrashing around out the back. The shark’s obviously let go and come back and got him for a third time”.

Five months ago, the big-wave surfer Justin “Jughead” Allport filmed his own extraordinary encounter with a fifteen-foot Great White in South Australia, although he says the experience will haunt him for the rest of his life.

Jug, who’s forty-nine and a firefighter a couple hours north of Sydney at Bateau Bay, said he’s never seen a shark in the wild before, only dead on the beach. That was a twenty-foot White that had been washed onto the sand of a Victorian west coast beach. His pal and said he thought he could get inside of it for a photo but Jug stopped him warning he’d never be able to wear that wetsuit again.

And, so, when a South Oz local said there were a fleets of Great Whites around and maybe he should take the jet skis out and have a squiz at a few hanging off the tuna pens, he thought, yeah, ‘I wanna go have a look.’

“I’m scared of sharks, yeah, I’m terrified,” says Jug. “But I’d never seen ‘em while surfing and now I’m even more scared of the power, how fast it was. Things hit you when you see one in real life. Everything about it. I know guys who’ve seen Great Whites swim past, how mellow they are, how they don’t get touched, and drone footage of sharks following people, but that thing was so quick, so fast and powerful I shit myself. Anyone who says they’ve been chased by a shark, no you haven’t. If a shark was chasing you, it would eat you. Maybe a shark stalks you, it never chases you.”