How do I love thee, Bailey Ladders? Let me count the ways.
One of the more endearing partnerships, of the past year plus, is, undoubtedly, that between the World Surf League and regional Australian company Bailey Ladders. Soft launched near the beginning of the 2022 or 2023 Championship Tour Season, the romance picked up heat, last year, and became Instagram official after WSL APAC President Andrew Stark declared, “The WSL is happy to have Bailey Ladders increase their involvement to include the CT events in Australia for the next two years. We had incredible feedback from fans onsite and watching from home on the Bailey Ladders Leaderboard. We look forward to continuing this activation across four events in 2023 and 24, both onsite and online. We’d like to thank them for their ongoing support and for seeing the value in professional surfing.”
The surf fan delighted in the love story, from a distance, but never imagined he, or she, would be invited to actively participate.
But here we are.
In a stunning overnight move, the “Global Home of Surfing” announced a campaign that would invite the aforementioned surf fan directly into the boudoir, as it were.
The “Why you Love your Bailey Ladder” promotion.
Per the directions, amorous dreamers are instructed to “simply spend $700 or more on Baily Ladders product(s) and fill out your details on the website entry page then write in 25 words or less ‘Why you Love your Bailey Ladder.'”
Though what does the winner receive?
The “trip of a lifetime” to Margaret River, of course, for herself and “3 mates” which includes:
-$4000 Flight Centre Travel Voucher.
-4 person accommodation from April 10th to 22nd (4 bed, self contained small house).
-4 VIP tickets to watch every da of the event from the official WSL VIP Tend (Food and drinks included).
-$4,400 spending money in the form of a Visa gift card.
Spring has sprung (in the northern hemisphere and almost).
Hey guys, I have my submission ready, would you mind proof reading and giving notes?
Four thousand four hundred dollars here I come!
Bailey ladders, An epic love story (25 words)
By
R Matic.
Dearest Bailey Ladder,
I know we’ve had our ups and downs
after all, you’re an inanimate object and a step ladder, so communication has been hard at times. But now that we’re fucking, can you get the wsl to hire new commentators and lose the non elimination round?
Yours deeply,
R
Ladders are the opposite of surfing. Ladder=work. If you’re on a ladder, you’re not surfing.
Good to see roofers are now WSL’s target market. Very blue collar. I’ll let my brother in law and his work crew know. Would love to see those cunts tear through the WSL VIP section
Umm, looks like Bailey ladders is actually owned by an American, (Seppo-Yank) company, Werner ladders—interesting.
Still-that’s the best the Wsl can do for advertisers—a ladder company?
Werner ladders are great. I’ve used them for 25+ years.
https://uploads.disquscdn.c…
I’ve used them too, usually buy them second hand for about a third of the price.
1. Purchase 5 baileys ladders.
2. Enter comp.
3. Return said ladders.
4. Recruit the 3 messiest cunts from local pub.
I read this article and thought that Bailey Ladders makes stationary. I am also an idiot.
An idiot for actually reading the article or thinking, like I did, that Bailey is a stationary company? If only I needed a few ladders, I’d buy them, win the contest and ask Chas and Derek if I could write an article about attending my first WSL event not at HB*
*The ghost of Ronnie G would haunt me down under!
If Giant Freaky Cup Person, Cup-O-Noodles, climbs the Bailey Ladder and rains cardboard noodles on Kaip’s Helmeted Face they might have something… just an idea 💡….
Jake likes watching Cindy climb the Bailey ladder in Uncle Charlie’s Malibu kitchen.
https://www.reddit.com/r/Wh…
Happy Camper loves his Bailey ladder
although he is a little sadder
that he had to use it to escape up a tree
with a grizzly bear beneath he
enjoying his freshly grilled, sausage and seafood platter
I went to burnings the other day. Bought a baileys atepladder for 125 bucks. There is absolutely no way anyone can buy 700 bucks worth of ladders in one transaction.
If tt wasn’t that the prize is kind of crap it would be worth a whip around on bg as its basically a guaranteed win of 4000+ bucks for a 700 buck investment.
Did you buy the Baileys Ladder on account of its WSL promotion?
FuckinTallLadders have been advertised on (and supportive of) BeachGrit for 2 yrs now.
Baileys association with surfing is barely a year old.
It’s quite obvious that baileys and the wosl are coat-tailing on the FTL/BG success story.
Pricks…
FTL > Bailey’s
Can I be sponsored for not surfing?
“Continuing this activation …” fuck me. Speak English, cuntee.
Idiot.
Bailey Ladders and World Surf League.
The Gods must be crazy.
“We had incredible feedback from fans onsite….”
The Gods must be crazy.
2024 brings us one extra day of Beach Grit and all this nonsense.
The Gods must be crazy.
https://youtu.be/Qgs528eZXS…
The eternal pessimist in me always wonder on these things if anybody ever ends up winning or is it just a ploy to tear you away from your hard earned money.
I‘ll follow up. This is definitely needs “more” as the story develops.
And there is the full extent of Chad’s “more” effort.
on a ladder note…
I’m mysto and I hate ladders
Spend 700 bucks on Bailey ladders products. I’ve heard everything now. I would pay a few dollars to see Kaipo climb up one of their ladders once again with his constructors helmet on. And throw in a few more notes if he slipped off high as a kite.
Hoag Hospital first responders waiting patiently nearby.
Ready to administer a healthy dose of Cup Noodles.
The whole things like a Monty Python skit of an Ad campaign.