Burn book.
The “Global Home of Surfing” almost made news, ahead of the 2024 Championship Tour, by inking a deal with ESPN to broadcast the top-tier events on a sub-sub-sub channel. Surf fans thrilled at the possibility of catching Kelly Slater, Filipe Toledo, Caroline Marks et. al. on cable television, as opposed to new-fangled YouTube, and celebrated surfing’s mainstream acceptance.
Not satisfied, never resting on laurels, the World Surf League has just announced a collaboration with NBC for a limited documentary series following professional surfers on their Olympic journeys. Set to air on the cable television business channel CNBC, “Tahiti Bound” will undoubtedly thrill.
Per the breathless press release:
“Paris is re-imagining the presentation of the Olympics in so many exciting ways, and staging the surfing competition in Tahiti will provide one of the most evocative backdrops imaginable,” said Joe Gesue, Senior Vice President of Olympic Programming and Executive Editor, NBC Sports. “Partnering with the WSL for such in-depth access to the athletes’ personal journeys to this unique Olympic setting aligns perfectly with our commitment to storytelling.”
“2024 is set to be a transformative year for the sport thanks, in large part, to the Olympic Games, which is the biggest stage in the world,” said Cherie Cohen, WSL Chief Revenue Officer. “The WSL is in an ideal position to provide content, access, and insights that will significantly enhance NBC’s coverage of the Games. This partnership is also a fantastic opportunity to bring the compelling stories of our athletes on the road to Tahiti to NBC’s audience.”
Throughout the series, fans will get insights into the lives of surfing’s biggest stars, such as reigning Olympic champion and five-time world champion Carissa Moore, two-time world champion John John Florence, and 2023 world champion Caroline Marks, as well as up-and-comers Griffin Colapinto and surfing phenomenon Caity Simmers.
Wait.
Carissa Moore, John John Florence and Caroline Marks all described as “champions,” Caity Simmers a “surfing phenomenon” while Griffin Colapinto is tarred with the demeaning “up-and-comer?”
A lowly “parvenu.”
How rude is that?
What do you think San Clemente’s second finest did to deserve such disrespect?
While you are thinking, there will also be “a single highlight show recapping the Olympic Games and the 2024 WSL CT results, “Tahiti to Trestles,” airing Sunday, Oct. 13, at 1 p.m. ET on NBC and Peacock.
Tahiti to Trestles.
Erik Logan’s stillborn idea continuing to haunt.
Poopoo touch.