"I'm Mick Fanning and I've got some great news for anyone passionate about saving the planet."
Just days after announcing the termination of his multi-decade contract with Red Bull, Mick Fanning has proved his environmental bona fides with an earth-friendly foam surfboard, putting him alongside another great eco-warrior Kelly Slater.
Kelly Slater’s latest crusade to save the world, his other green-projects include making wave pools in desert communities and a clothing brand, is the “sustainable and performance driven” footwear brand Klly, which makes eight-nine dollar sandals that can “stand up to the rigors of daily wear and outdoor adventures and at the same time, helps to reduce the environmental impact of the fashion industry.”
“I think about big things in the world a lot and for me it’s difficult to see and be ok with it. When you become aware of something but then you don’t know how to fix it, that’s when it becomes frustrating,” Kelly Slater told Tracks.
“I try and raise awareness with social media. I wish there was more time for myself to be able to just focus only on that. All the rivers in my hometown right now have completely been destroyed by the sugar cane and fertilizer industries. All the fish in the river outside my house just died, every single fish. The whole river is completely filled with floating fish right now, for miles and miles and miles. It’s the saddest thing you will ever see. I have just seen pictures and it makes me wanna cry.”
Mick Fanning’s gift to the environment is the “first-ever softboard to be certified as a level 1 eco-board by @sustainsurf.”
“Yes you heard that right,” reads Mick Fanning in a piece to camera.
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“Hi there, I’m Mick Fanning and today I’ve got some great news to share with anyone who’s passionate about surfing and saving our planet.
“As surfers we have a unique connection to the ocean etc.
“We’re the first to see the changes in the ocean and it’s our duty to protect the waters etc.”
Mick Fanning isn’t entirely new to the green game.
He has parlayed his millions into a wildly diverse series of environmentally gentle businesses including “ethical” dog food brand Scratch, biotech company Sea Forest, a burger chain Fritzenberger and a Byron Bay yoga studio.