Hard pivot into surf media!
The halls of every surf media outlet, from San Clemente to Byron Bay, are abuzz today with the electrifying news that big-wave billionaire and founder of WeWork Adam Neumann had pivoted hard into surf media.
Adam Nuemann, forty-five, is an Israeli-American who was raised on the collective farming miracle called kibbutz and who served three years with a M4 machine gun protecting Israel from its vicious enemies.
He was described, here, as “the most important man in surf. He’s got wavepools, Laird Superfood and big-wave skills…”
Neumann even broke his finger surfing “18-foot” waves with pal Laird Hamilton.
Neumann made his billions, and lost plenty, with his company WeWork, which was based on similar collective principals as the kibbutzim he was raised on, various workers share office space, enjoying the cross-pollination of ideas as well as the reduced cost of renting an office.
Anyway, Adam Nuemann, who moved on from the wreckage of WeWork with his new company Flow, a real estate play where renters get equity in the joints they live in, has bought Montauk surf mag Whalebone, quickly renaming it Flow Trip.
Plans are for the mag to drive Flow’s content. Hip quasi-homeowners meet hipster media etc.
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In a message to readers from the editors,
“Flow is helping good people live a connected life in buildings and environments that make them feel good and valued, while feeling like a home. The Flow Trip is the media side of that with quality storytelling, content, and experiences that showcase what Flow is all about.”
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I worked for Adam and he is a charlatan and megalomaniac.
Oh wow, I forgot! What’s the pickle ball wear market looking liken then? Or is Volcom swooping in on that already?
Didn’t he f*ck a bunch of people over? … like his employees? Who wrote this crap? His PR team? Also, Whale bone? Gotta small man’s complex?
The world of surf … DOES NOT NEED ANOTHER USELESS, MINDLESS, SELF INDLATED, SELF INDULGENT SELF ABSORBED…. BILLIONAIRE …. I’M selling my boards, all of them , holy crap … ’85 to ’05 Surf’s GREATEST GEN GREATEST TIME …. now beach grit, poly grip and Transworld surf species, and the ever self imposing world surf league have taken sand, sun, shorebreak, pearling, pitching and ditching into a neo- pseudo-eco falsehood of business low ball no surf sponsorships …yet act as saviors to the cause, grab Bezos he can manipulate, mandate, and marginalize all beach real-estate to beyond anyone’s grasp except the billionaires, he’s ruined America, I’m surprised he wasn’t brought on sooner, grab Gates, get the Vax king inline on eco promo no meat veggie plant based food ops that contain more chemicals than crack cocaine and flacco combined….
This may be the most infuriating thing I’ve ever ever read on Beach Grit. Nothing ever ever has ever ever come of any good at all when a billionaire sticks his nose into surf culture. Especially this particular billionaire. I do not care about his apparent surf ability, this guy is not in this for the reasons we hope. I love Beach Grit through and through, and always will, but this guy should be facing much more scrutiny and skepticism than this piece suggests. I’m assuming this is only the start of coverage of this guy and his raiding Whalebone Magazine (not that Whalebone was the working class dirtbag local surfer’s voice either) on Beach Grit. He’s a far more dangerous shark to surfers than any other as we approach our northern hemi summer of hell on the North America East Coast.
He didn’t get more scrutiny from Andreessen Horowitz, who handed him billions for his new Flow startup, right on the heels of the collapse of his last big fraud.
You’d think that people deciding where to put billions of dollars would be harder to snow. But Marc Andreessen, an otherwise very smart guy, was very much snowed, like he was in love with Neumann.
Neumann is truly world class at hypnotizing people or something.
He’s a kook he can’t even catch a 2 foot wave. I know I was one of his surf slaves!
https://youtu.be/p3q5m0ILTf…
Sucksessful.
This guy can fuck off too
What is it with these billionaires wanting to get in and exploit surfing ? Isn’t a billion enough? Cunts
All it takes to ruin something cool is a lot of $$$$. RIP Whalebone.
We work, our money Flows to his account, he disappears on a Trip. Got it!….
WeWork declares bankruptcy with USD$19 billion in debt, Neumann gets a payout of at least $400 million and bails to the Maldives. Hundreds lost their jobs because of his greed and mismanagement. Perfect entry into the surf industry.
He screwed everyone from investors to lenders to employees and pocketed billions for himself. And there’s no way he didn’t know what he was doing.
Now private equity funds and banks aren’t the most sympathetic victims, of course. But I don’t think Adam cared if he was stealing from the rich or the poor, so long as he pocketed enough money.
Straight-up criminal.
here’s hoping this kids-glove approach to covering him shifts to something more like Beach Grit provides for us… if there is a topic to go full-blast beat-a-dead-horse as Beach Grit does a great job with, this surely is the topic…
This douche makes Mark Fuckerberg seem legit
This douche makes Elizabeth Holmes seem legit.
https://youtu.be/n3Q_4vjPMS…
But he got investors large and small to make him a billionaire, before they lost their asses.
So he doesn’t GAF. He got what he wanted.
He couldn’t just disappear with his money, though. Narcissists can’t stand that.
WeWork was a very impressive and lucrative long con. I’ll give him that.
That’s a great analogy actually. I worked in one in San Diego for a few days once and it was actually pretty nice, but definitely felt very much like “curated, corporatized cool” like a Starbucks
Like most hyped up startups, it wasn’t there to make a profit from running a good business. It existed to bilk investors.
Flow Grit
Free Palastine you inglorious barstard.
Fun fact – Brad pitt’s character in that flic is member of same unit my grandfather was in during ww2 (first special service forces/black devils)
Con man
FLOW should be the name of a monthly womens periodical
OOPS, The Flow Trip.
a periodical about women traveling while on their mentsrual cycles, with a guide map to places to purchase emergency tampon supply, clean public restrooms, rest stops to shout your identity, best places tp punch a man in the face, and tips like things not to scream at your significant other when he’s driving….and places not to surf due to an abundance of sharks.
Whale bone magazine
Sounds like chubby porn
Hey has anyone heard what JessiMD’s been up to lately ?
I heard she is on a buffet world tour.
Pin this comment Chas you big minge muncher
That is the shittest name I have ever heard.
Surfline man already has a year long subscription.
I think he’s the one who started it.
…doesn’t Flow to well. They Trippin!
Whalebone isn’t much better.
Whalebone iconic on east coast USA. Whalebone surf shop in nags head obx one of the og’s. Flow trip is stupidest fucking name I’ve ever heard.
any of us on the U.S. East Coast who are old and angry understand the significance of the silly term “Whalebone” be it down south for the iconic surf shop(s) in the OBX or the Montauk magazine. What’s next? Authentic Brand Groups buying the surfshop in OBX to turn it into a golf wear outlet?
driving down 158 in NH and seeing the shop and the flag are super triggering, in a good way — saltwater crusted and green barrels. Wish I could bottle the feeling.
Also, these days is next door to biscuits ‘n porn so one stop.
Seems like a mag that would have Joel or Tosh tudor in every other photo. Surfing and lifestyle.
Is Joel going down on Sasha in any of the photos?
Beach Grit is a close second.. maybe third..