Hard pivot into surf media!
The halls of every surf media outlet, from San Clemente to Byron Bay, are abuzz today with the electrifying news that big-wave billionaire and founder of WeWork Adam Neumann had pivoted hard into surf media.
Adam Nuemann, forty-five, is an Israeli-American who was raised on the collective farming miracle called kibbutz and who served three years with a M4 machine gun protecting Israel from its vicious enemies.
He was described, here, as “the most important man in surf. He’s got wavepools, Laird Superfood and big-wave skills…”
Neumann even broke his finger surfing “18-foot” waves with pal Laird Hamilton.
Neumann made his billions, and lost plenty, with his company WeWork, which was based on similar collective principals as the kibbutzim he was raised on, various workers share office space, enjoying the cross-pollination of ideas as well as the reduced cost of renting an office.
Anyway, Adam Nuemann, who moved on from the wreckage of WeWork with his new company Flow, a real estate play where renters get equity in the joints they live in, has bought Montauk surf mag Whalebone, quickly renaming it Flow Trip.
Plans are for the mag to drive Flow’s content. Hip quasi-homeowners meet hipster media etc.
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In a message to readers from the editors,
“Flow is helping good people live a connected life in buildings and environments that make them feel good and valued, while feeling like a home. The Flow Trip is the media side of that with quality storytelling, content, and experiences that showcase what Flow is all about.”