Mercurial surf god Bruce Irons makes surprise cameo alongside Koa Rothman in epic Indonesian surf

"That was the first barrel I got in a year!"

Six months ago, the Kauai-born surfer Bruce Irons, the best surfer in the world in 2005 if you asked anybody who was there, made a rare public appearance from a psychedelic assisted rehab joint in Cancun, Mexico, called Beond where he delivered a profoundly sad confessional. 

“My name is Bruce Irons. I’m a 44 year old professional surfer. My brother was world champion He’s the baddest motherfucker that ever lived and I’m doing this for him and all my other fallen brothers and fucking friends who died,” said Bruce in part.

He was a little heavier and jowlier, his hair longer and darker than when he owned surf media in the early 2000’s, but that deep-seated cool, his mama Danielle once described Bruce as a stealth bomber, was firmly in place.

I remember picking Bruce up from the airport in Tenerife many years ago, a few months before his big bro died as it happened, and being terrifically impressed by the thickness of his arms and the way his hair remained upright despite no apparent powders, wax or gel.

Later that night he described the fight he had with his brother after his Eddie win in 2004. 

“That was a typical fucking fight. Him saying some stupid things he shouldn’t be saying to certain people and I was not happy with it. This was in the daytime. And, I was screaming shit at him. Everything you could think of to get him to come out of the house to fucking attack me. And, I said the perfect things and he came flying out and fucking tried to karate kick me. He kinda got me and then we started swinging… some guys grabbing me…  and then he got me a couple of times and gave me a black eye and a bloody lip. I think I barely got him. But, fuck, that was a good reason I won the Eddie because I had so much rage in-fucking-side of me. And, I don’t want to use the word hate, but I was very, very upset with him. He was in the heat before me and it was the pulse of the contest and he was…  it was 25 feet…  and he was getting big waves, probably the biggest waves of his life and I was just…  screaming…  paddling out, looking at the sky yelling…  YOU CANNOT!…  because he has won everything. I was, like, he’s not going to win THE FUCKING EDDIE AIKAU! I fucking wanted it really badly. Winning the Eddie Aikau, that contest, I think it picks a person. There’s so much energy in that thing. The winner is already set in stone. It might’ve been for someone else that year, but I wanted it so bad I took that energy, I got those waves, the biggest waves of my life, and, you know… I won. And, a big part of it was how I was feeling. The depth of feeling inside me. Everything was in fucking fifth gear.”

Classic Bruce, although anything Bruce does falls under the banner classic.

Or wild.

Or uh-oh.

In this video from Jewish-Hawaiian vlogger Koa Rothman Bruce makes a surprise and much appreciated cameo, enjoying step-offs at an Indonesian slab. He only gets a handful of waves but the pleasure of seeing the familiar curved back and White Dudes for Kamala bent front wrist is indescribable.

“That was the first barrel I got in a year!” says Bruce, who collects his fill at the four minute and thirty seconds mark of the video, adding. “It’s just the beginning.”

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Evergreen Ace Buchan (pictured) with Vegemite. Photo: Facebook
Evergreen Ace Buchan (pictured) with Vegemite. Photo: Facebook

Universally adored Adrian “Ace” Buchan toast of surf world after winning prestigious BBC award!

For he's a jolly good fellow!

There are very very few universally adored surfers in this world, only two, in fact, that I can conjure right off the top of my head. 1) Carissa Moore. 2) Adrian “Ace” Buchan. That 42-year-old screw foot exploded onto the scene way back in 1984 and enjoyed a very fruitful career on the World Surf League nee Association of Surfing Professionals. Buchan won two Championship Tour victories, the first in France circa 2008, the second at Teahupo’o around 2013. He bested the world’s greatest, though not universally adored, surfer Kelly Slater both times.

The aforementioned “home of surfing” declares Avoca Beach’s finest “regularly quotes Shakespeare on Instagram” and “with the timeless appeal of his surfing, it certainly wouldn’t be a surprise to see him go higher.”

Extremely prophetic, regarding the higher bit, as minutes ago, Buchan was awarded with the extremely prestigious BBC Evergreen Athlete of the Year award.

“A professional surfer and passionate climate advocate, Buchan has played a significant role in environmental activism,” Auntie declared, continuing, “The 42-year-old was a founding board member of an Australian charity that is dedicated to combating climate change and empowering and educating surfers. He is also an ambassador for a non-profit organisation working on climate-crisis mitigation, coastal and marine conservation, and addressing plastic pollution, while advocating for a charity aimed at reducing plastic pollution.”

Ace, as humble as he is evergreen, simply said, “It is an absolute honour. I’m absolutely thrilled to receive the Evergreen Athlete award from the BBC. It means a great deal to be recognised away from the sporting field. It’s huge to be recognised from across the world and I am super excited to keep driving positive change.”

Huzzahs all around.

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Only a surfer knows the feeling.
Only a surfer knows the feeling.

Biggest surf brand in the world acquires company that made “the original hoodie” for staggering $1.2 billion

"It's a brave new surf industry."

Sport season is in full flare, in North America, with professional baseball, college football, professional women’s basketball and professional football fans losing minds daily. Baseball is in its playoffs, as is the WNBA. College and pro football are still early in the season but late enough for major upsets and big-time coach firings to have roiled. Sports fans going absolutely bonkers.

Surf fans left bereft.

While its easy enough, and sometimes enjoyable, to follow along with the World Surf League’s Championship Tour, it is genuinely difficult to be passionate about it. John Florence, Ethan Ewing, Gabe Medina and Caitlin Simmers are all fine to watch but nobody, other than their family members, care if they win or lose a heat. Cheering professional surfing is like cheering bird watchers though maybe slightly lower stakes.

Until now.

For, hours ago the world’s largest surf brand acquired a historical sporting giant for an eye-watering $1.2 billion and might the move inject some much-needed rah, rah, sis, boom, bah into our passive sport of kings?

Yes, Authentic Brands Group, owner of Quiksilver, Billabong, Roxy, RVCA, Von Zipper and maybe more has come to agreement with with Hanes underwear to acquire Champion. The company, which began its life in 1919 as the “Knickerbocker Knitting Company” made uniforms for teams such as the mighty Michigan Wolverines. It changed its name to “Champion Knitting Mills” in 1930 and proceeded to invent the hooded sweatshirt. It was sold to cake company Sara Lee in 1989 then later the aforementioned underwear giant before turning surf.

Jamie Salter, Authentic Brands CEO declared, “We are excited to acquire Champion, a brand that shares our pioneering spirit. Over the last few years, the addition of new brands together with the expansion of live events has grown Authentic into a world leading sports and entertainment licensing company. Bringing Champion into the fold further expands our position in this space.”

Only a surfer knows the feeling.
Only a surfer knows the feeling.

Extremely cool and maybe finally surf fans will be able to purchase jerseys they can be proud of instead of this.

As synergy would have it, David Lee Scales (no relation to Sara Lee) discussed fandom on the just-dropped episode of Noble Rot. I enjoy my baseballs and footballs etc. David Lee does not but I encouraged him to embrace a new sort of fandom. Being wildly overenthusiastic about products.

I, for instance, am a massive, major, no. 1 supporter of Hostess fruit pies. Cherry and lemon are my favorite and I would dress in Hostess fruit pie t-shirts and caps everyday, if they made them. I am also a huge backer of french onion dip and, not so secretly anymore, Outerknown. Which goods, beverages or foodstuffs do you loudly and proudly back?

You can listen to the episode here while you are thinking.

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Erin Brooks (pictured) when things were rosy. Photo: WSL
Erin Brooks (pictured) when things were rosy. Photo: WSL

Canadian surf sensation Erin Brooks in real danger of missing cut for ’25 championship tour

What a strange brew.

There was a time, but a few short months ago, when it was impossible to picture this world without Erin Brooks on the World Surf League Championship Tour. Canada’s finest-ever surf export, the 17-year-old had just stunned all-comers by winning the Fiji Pro as wildcard thus signaling that this world was embarking on a new maple leaf festooned era.

Surf fans greedily licked their lips at the prospect of Brooks joining Caitlin Simmers, Molly Picklum, Sawyer Lindblad and Tyler Wright making the women’s side of the draw much more interesting than the men’s.

A gilded new era.

But alas, things have not gone quite to plan and with one more Challenger Series event to go, the Saquarema Pro, Brooks has yet to qualify. Bella Kensworthy, and Isabella Nichols have already locked their slots along with the evergreen Sally Fitzgibbons, who has become an inspiration to all with her never-say-die attitude.

But not Brooks, who has the Spanish maatadora Nadia Erostarbe, Tahitian darling Vahine Fierro and Brazil’s own Luna Silva nipping at her great white northern heels.

What a strange brew.

With any sort of stumble, especially an early exit in the land of order and progress, Brooks will have to push qualification off until 2026, which certainly feels an eternity away.

A Canadian fanbase very much holding its breath, preparing for an extra-cold winter.

The Saquarema Pro kicks off in but three days, anyhow, and there might be enough justification to Open Thread: Live Chat. Thoughts on that?

More as the story develops.

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Kelly Slater acolyte Lewis Hamilton drawn into Diddy imbroglio after deleting post describing rapper as “my man Puff”

"To stand here today as brothers is an honour and a privilege.”

Over the past few years, FI ace and surfer Lewis Hamilton has become quite the regular on these pages.

When he was embroiled in a racism row with former FI champ Nelson Piquet after the latter described the former using an epithet outlawed to whites Lew fled the noise and went surfing in Malibu. 

With trademark sun-kissed braids pulled into a sensible bun, Hamilton was subsequently filmed polishing off a wave with a cool “what-me-worry” style.

Lewis Hamilton’s surf bona fides have long been documented. A regular at the WSL’s Surf Ranch, he has ridden the Melbourne tank and in 2021 posted a moving tribute to Kelly Slater on his Instagram account.

“He probably doesn’t know this but Kelly changed my life for the better. I want you all to know how great of a human being this man is. I am forever grateful for the time you have given me, for the insight and your passion for the waves. Thank you @kellyslater! Can’t wait until we can hit the waves again (praying hands emoji).”

And, who can forget when Lewis Hamilton nearly died at “25-foot” Pipeline following a dare from Slater. 

“This thing was massive, a huge tunnel, and I could see Kelly coming right down it in front of me,” he continues. “And I just had to make sure I didn’t get sucked in. So I dived down and grabbed the reef and prayed. I could hear the thing land behind me, like a bomb going off. My board got ripped off and snapped in half. I was very close to the end. But that excites me for some reason.”

Earlier today, Lewis Hamilton was again in the news, this time after deleting a tweet where he described the rapper Sean “Diddy” Combs as “brother”. 

The post, shared in 2018, read: “I grew up watching and listening to my man Puff. To stand here today as brothers is an honour and a privilege. I appreciate you bro for all you do, for being a GOAT and for always showing love. God bless.”

Sean "Diddy" Combs and Lewis Hamilton.
Sean “Diddy” Combs and Lewis Hamilton, brothers in white in happier times.

Diddy in the news, as you know, after being arrested on sex trafficking and racketeering charges. Back in March Diddy’s joint got raided by the FBI and agents confiscated AR-15s and one thousand bottles of baby oil and other unspecified lubricants.

Dry ass need juice, no matter how rich you is.

Anyway, the charges detail his alleged leadership of a criminal enterprise that engaged in activities including sex trafficking, forced labor, kidnapping, arson, bribery, and obstruction of justice. Specifically, Combs is accused of orchestrating drug-fueled events termed “Freak Offs,” where victims and sex workers were coerced into sexual activities, often under threats or use of firearms. 

The indictment also highlights his misuse of his business empire’s resources to facilitate these crimes, including arranging travel, accommodations, and the provision of drugs and cash for these events. Moreover, there are allegations of physical and sexual abuse, with law enforcement seizing weapons during raids on his properties, including AR-15s with defaced serial numbers. These charges not only paint a picture of Combs using his influence to exploit individuals sexually but also to maintain control through intimidation and corruption, thereby allegedly running a sophisticated operation that crossed into numerous illegal activities.

Kelly Slater, meanwhile, is making organic clothing and enjoying exhibition surfing events in France.

Who’s the better pal?

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