"We're surfing the rogue wave—backward, in sunglasses. Because we can."
We live in polarized days, broadly, though the surf world has been much insulated from the pitched partisanship haunting politics or sick-and-ball sport. Surfers, by and large, agree on basic fundamental principles. There are too many other surfers out there, for example, and the majority of them are kooks.
Well, the detente took a hard turn, yesterday, with surfers across the spectrum splitting into camps and digging right in. The explosion of sectarianism not at all related to a changing of the guard in the United States but rather IDW Comics’ controversial logo change.
The publisher, founded in 1999 and holder of the GI Joe, Teenage Mutant Ninja Turtles, Transformers and Star Trek titles amongst others, unveiled the artwork and received massive criticism from the general comic book reading public. VP of marketing, Aub Driver, became frustrated with the haters and released a scathing statement in defense, reading:
Hold on to your hot takes, because its official—we’re shaking things up! This isn’t your run-of-the-mill slapdash logo; we’re ushering in a whole new era with a logo so bold it practically leaps off the page and into your imagination.
We’re not just sprucing up a color scheme: we’re revamping, reinvigorating. and hitting the refresh button so hard it might just break. This isn’t a change of clothes—it’s our battle armor as we gear up for the next 25 years. Why? Because at IDW—short for “Idea and Design Works.” remember?—we’re all about big swings and even bigger ideas.
Our new logo isn’t just a fancy set of letters in a font type; it’s a unique symbol calling out to every reader to try something different. It declares that IDW isn’t only present in the comics industry; we’re leading the charge. We’re surfing the rogue wave—backward, in sunglasses. Because we can.
Surfers, worldwide, breaking hard.
One group insisting that “surfing the rogue wave — backward” a clear reference to backdooring a section.
The other demanding that it means surfing switch.
Which side do you find yourself upon?
Please make your case.
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“The publisher, founded in 1999 and holder of the GI Joe, Teenage Mutant Ninja Turtles, Transformers and Star Trek titles amongst others”. IDW lost the Transformers and GI JOE licenses at the end of 2022.
Don’t know what “surfing the rogue wave backwards in sunglasses” means but I’d be SHOCKED if it wasn’t Grindr code for something that I don’t need to know.
Still doing trans articles I see
Otto! What’s the vibe like mate
Optimistic.
Hostages being released.
Energy Independence being released from the shackles of bad policy
Innovation being released.
J6 political prisoners held without trial being released.
Everyone released from the oppressive DEI regime.
Optimistic vibes released upon the world
^crack cocaine is a powerful drug, kids^
but this grift they’re pulling IS innovation being released in that they’ve been given permission by 77 million retards (a MANDATE! I’m told…ha!) to conduct it, and they already have a blanket pardon – SUPREME COURT SANCTIONED! – for the shit they’re about to do. Also, JD Vance is innovative in the ways he tries to conceal his latent, ooozing homosexuality.
Remember to change the gender (now “sex”) from X on your passport to what’s scientifically correct, “male” or “female”. Don’t let your inability to identify as a nonbinary unicorn fruitloop stop you from traveling on your next surf trip.
If anyone should get removed from this country it’s people that wear those furry outfits and comic book weirdos.
IDK. I see IUD.
Looks like the DEI isn’t the only thing getting revamped these days.
First contest of the year coming up and it looks like they will leave off from where they started needing to cram the entire contest into a three day window 2/2-2/4
I feel like I’ve kinda had my fill of Pipe contests too.
What about your Fil?
At least this next one will feel more like an actual competition and not some Brah B Q.
Masters: Bros
Shootout: Brahs
WSL: Best friends!
Anyone going to the live event at Belly Up this evening? If so, I’m giving out free hugs and/or free slaps. Just let me know which you prefer, or if you want both.
I could care less about hearing Chas babble but I’d be interested in the history of when Rusty first saw Occy surf.
I also want to hear Occy stories that no one else is willing to tell.
wear your vaer
Those things are a little sus. First surf with one of their dive watches a little over a year ago, and the case back comes loose and the whole mechanism gets water in it. They replaced it, but I guess you get what you pay for.
That sucks. Had similar experience with another brand a few years ago and just quit surfing in anything but a g shock.
If you could care less, that means I have hope!
Oh god. Have a fun night.
How does this affect John John’s legacy?
Make my case?
Ok… when I read a retard-tier sharticle like this, it’s time to put down the phone and go to work.
Chad made your case for you by writing that worthless piece of drivel.
You’ll thank me, some day, at a dinner party where a tech billionaire mentions the great IDW design fiasco and you are there to say, “Rogue wave, backwards.”