The Beach Boys (pictured) bringing surf culture into midwestern hearts and homes. Photo: Capitol Records
The Beach Boys (pictured) bringing surf culture into midwestern hearts and homes. Photo: Capitol Records

The Beach Boys hit all-time global music chart high sparking hope in beleaguered surf industry!

Lucky number 69!

2025 dawns, for the surf industry, much like 2024 darkened. Scorched earth, doom and gloom, empty coffers, sad faces, poverty, fear, hunger, depression. In a word, apocalypse. Billion dollar Authentic Brands Group purchased the majority of our once-iconic brands Quiksilver, Billabong, RVCA, Volcom, etc. a few years back, though each of their fortunes continued to crash. Hurley, owned by BlueStar Alliance not doing any better what with the lucrative beard oil market failing to fully materialize.

Lower level professional surfers, once paid hundreds of thousands of dollars to professionally surf at a lower level, have been forced to turn to their upper-middle class families for support or worse, surf coaching.

But soft! What light through yonder window breaks? It’s the east and The Beach Boys are the sun!

Yes, the musical group responsible for bringing the surf lifestyle into homes far, thus planting the seeds for the aforementioned surf industry, is back and hotter than ever.

Tunes like Surfin’ USA, Surfin’ and Wipe Out ruled family rooms across the inlands, thrilling the corn fed in the middle 1960s, but none ever climbed as high as Little Saint Nick which just hit number 69 on the global Billboard Charts.

Christmas music, of course, gets hotter and hotter every year and The Beach Boys ode to a souped up Santa Claus ticks all the boxes. But who doesn’t swing when hearing the falsetto croon of a tale about Christmas that we’ve all been told? That real famous cat all dressed up in red who spends the whole year workin’ out on his sled. It’s the little Saint Nick (little Saint Nick). It’s the little Saint Nick (little Saint Nick).

While the main subject of the jingle is a candy apple red sled with a ski for a wheel, not a surfboard, hope is in extremely short supply and, thus, the news is being celebrated by the three interns left in charge of Quiksilver, Billabong, RVCA, Volcom, etc.

Though do you feel the thrill in your bones?

A return to cultural supremacy?

Here’s to the new year!

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Kenji Nonka, back surfing after losing his leg in a shark attack.
Kenji Nonka, rehabbing the stump, left, and modified entry to the water.

Maui surfer butchered by Tiger shark back surfing after raising $100k for prosthetic leg!

"We are so overjoyed to share that Kenji is back in the ocean!! Kenji has made an incredible recovery."

Lifelong surfer Kenji Nonka had a helluva opening day in November when he was hit by a Tiger shark during his habitual morning surf. 

By the time Maui police, firefighters and first responders arrived at the scene at Sand Piles, part of  Waiehu Beach Park there, Kenji, a handsome and well-preserved sexagenarian but who looks a dozen years younger, was on the beach, one leg completely severed just below the knee.

Shades of the “tough as nails” Kai Mckenzie etc.

After a little tidying up of the stump, Kenji Nonka was back home, face wrapped in his usual smiles and preparing he said to get back into the water.

Well, old Kenji don’t fuck around. 

Seven weeks after losing his leg to the shark, and after plenty of rehab at home, Kenji was back in the drink and while he hasn’t got the plastic leg yet he caught a few waves on his guts.

An update on his GoFundMe page, 107k raised of a 100k goal, who don’t love a shark attack etc, announced the news of his first surf back.

On a day when there is much to celebrate (winter solstice, XL NW swell across Hawai’i), we are so overjoyed to share that Kenji is back in the ocean!! It’s been 7 weeks since the shark attack and Kenji has made an incredible recovery, truly. It was his first day back in the ocean, and with the love and support of his amazing wife, Tomoko, he even got some fun waves on his belly. Next up, getting fitted for a prosthetic in the new year and we know Kenji will be surfing again at his favorite home breaks in no time.

Thank you so much again for everyone’s support far and wide in helping one of the most stoked and positive humans! Kenji is continuing to heal and regain his strength, and we’ll always repeat one of Kenji’s best known mantras in the face of hardship: tomorrow mo’ bettah.

Kenji follows in the footstep of Kai McKenzie who lost his leg to a Great White a month before Kenji and who famously stole into a few waves as a booger at the same beach the White got him, later progressing to surfing stand-up balancing on the one remaining stilt. 

On Instagram Kai wrote,

“We back bitches.”

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Australia tourism agency creates major disaster by dubbing scary surfing beach a “pristine swimming spot”

Mass drownings in Victoria.

Big sackings likely in Victoria, Australia, today, after the state’s tourism agency contributed to a mass drowning event on its southern shore. Visit Melbourne had taken to social media, recently, to tout an un-patrolled beach on the gorgeous Mornington Peninsula, just across from olde Geelong towne, as a “pristine swimming spot.”

One day ago, over 150 duped folk needed saving from the fatal shore.

Number 16 beach, on the Bass Strait, is described elsewhere as “recommended for experienced surfers,” was inundated with inexperienced swimmers as summer temperatures soared in the southern hemisphere.

The Visit Melbourne Instagram post featured water cascading over rocks, making it all look very appealing.

Drew Cooper, a member of the Mornington Peninsula Back Beaches Collective told The Guardian, “When the sun goes down, photographers flock down to the reef and wait for the perfect shot,” he said. “It’s become a big thing on social media – people encouraging everyone to go down there.”

After major backlash, Visit Melbourne changed the post to simply read “pristine beach” before removing it altogether.

But do you live in Victoria and consider yourself an “experienced surfer?” Have you experienced surfing Number 16 beach?

Care to describe?

Also, have you read The Fatal Shore?

A fabulous epic of Australia’s founding. Highly recommended.

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Live Chat: Da Hui Backdoor Shootout Day Two!

E kala mai iaʻu for missing day 1...

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Surf fight
"This idea that passivity and non-violence is the highest form of morality is simply naive. The force of pressure has always helped us become stronger men. Nature will always test men, and if men want to thrive, they must face it and push it back."

Surf enforcers slam woke surf clothing brand for its condemnation of old-school kook-slaps!

“The etiquette that (barely) exists today was hammered out by your predecessors. Classic entitled millennial chicken sh*t!”

Surfcasual is a clothing label that was founded a couple of years ago on the back of a very unusual premise: as a bulwark against aggression in surfing. 

“Inspired by the endless chase of perfect waves in multiple destinations around the world, Surfcasual was founded and officially launched in 2022 after an unforgettable surf trip to Sri Lanka back in 2019,” goes the Our Story spiel. 

“As passionate surfers ourselves, we have firsthand experience of the negative impact that aggression can have on the surfing community. It takes away from the true essence of riding the waves—the freedom, the connection with nature, and the camaraderie among fellow surfers.

“Our aim is to raise awareness about reducing aggressiveness in the lineup and to advocate for a community where surfers of all levels, whether beginners, casual riders, or intermediate, share the awesomeness we experience on our boards, learn and apply the principles of surfing etiquette while showing respect to each other, and create a surfing culture that thrives on positivity, happiness, and leaves toxic behavior behind.” 

Yeah, well, they got a little pushback on a reel from old school heads a few weeks back when they ran with a vid of a couple of kooks pushing their chests out at each other, tossing a board etc. 

 

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A post shared by Surfcasual (@surf_casual)

The reel, which has been viewed almost nine million times, is accompanied by Surfcasual’s anti-violence ethos. 

It’s time to promote accountability and respect in the lineup — qualities that every surfer should embrace. Sadly only a select few follow these principles and truly understand the pure excitement and positive energy that surfing can bring. Surfcasual is an alternative surf community for those who choose to be accountable, responsible and respectful in the lineup through empathetic and effective communication.

Violence and aggressive behavior have no place in the surf community. Join the movement and become a member today.

Greg Webber, who is sixty-three and the shaper who made concaves his own personal fiefdom, beginning in the late eighties, was among the first to pile on.

“What a load of politically correct rubbish,” wrote Webber.

Another, Mittenscoops, wrote:

“These conflicts have limits and help to produce better and more reflecting men. This idea that passivity and non-violence is the highest form of morality is simply naive. The force of pressure has always helped us become stronger men. Nature will always test men, and if men want to thrive, they must face it and push it back. In a world where most of nature is conquered, it’s important to encounter it in play. It builds respect for danger and restraint in the person. Without lessons like this, a man will be protected too far, to the point that he will never see the far bigger and worse moral failings that result in atrocities. It’s easier to see this kind of social evolution in the ways moms and dads raise their kids. Over protection absolutely RUINS children. Moms do far too much of it. So when fathers are largely absent, that coddling results in unrestrained, amoral violence like in gangs or state committed atrocities as seen last century in Germany, Russia, and China.”

And, more:

“All these dopes winjing about getting shit just don’t have respect. If you’re an open gym bball player with no vert and a dad bod would you expect to be welcomed onto a court with nba players fuck no, get your ass in shape learn the craft and etiquette and work your way up.”

“This is a very dangerous sport and people who drop in on me or those who haphazardly roll into the lineup and go over the falls without a leash while kids are on the inside or you are paddling out need to be held to account. They are dangerous. It is our job to communicate to them and sometimes when you’re in danger and narrowly escape another visit to the UC, you have to raise your voice to get their attention to move down the beach or go take a lesson. We are animals, we got hair on us. Surfing is primal. Learn how to surf or get out of the way or someone’s going to yell at you. Try going to the North Shore and tell the boys to ‘relax’.”

“From enforcer to enforcer regulation is a must in waves of consecuence. The wave in this clip doesn’t show the real danger of surfing in line ups out of your league. You just don’t put only yourself in danger but everyone around you, and yes trying to help someone in a critical situation endangers that person as well. Sadly this last decade everyone has something to say and everyone feels entitled to do as they please and worst of all everyone is kind of a news reporter now with your cams in your phone and your profiles in social media. So bottom line is “be good, get good or get out” no questions asked no quarter given. And if you feel after some time you can handle waves of consecuence you’re welcome as long as you respect the pecking order of the line up. Sorry boys and girls but you got to pay if you want to play. Respect the ones before you and pave a solid road for those that follow after you. Respect and love, if you don’t respect yourself and others you are incapable of love. This might sound stupid and whatever for some people but it’s not fun to save some kook who almost killed him/herself and almost hurt someone in the way. Earn your stripes, learn to read the line up, ask old timers for some advice and play safely. Much love from Perú!”

And on and on and on!

Surfing ain’t that serious, boys! Or maybe it is?

Where do you stand? For, against, reformed for or reformed against?

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