Forecasting giant Surfline announces hard anti-socialist pivot

"You may have seen that we are now enforcing our one-person, one-account policy..."

Surfline subscribers and subscribers-adjacent woke up this morning fearful of what the day might bring. The wave forecasting giant had, the night before, sent out a message, you see, declaring a crack down on generosity. “You may have seen that we are now enforcing our one-person, one-account policy for Premium users,” the missive from CEO Ross Garrett began. “Here’s why. Beyond the clear business reasons, Surfline will simply work better with your own account. This is increasingly true.”

Attempting to dress the draconian anti-socialist pivot up as benevolence, Garrett continued, “Today, Favorites, Sessions, and Alerts are personalized for you. More personalization is on the way. ‘The forecast’ will become ‘your forecast.’ ‘Conditions ratings’ will become ‘the best conditions for you.’ And ‘trying to remember that epic day’ will become ‘saving that epic day to Surfline so it can remind me when it will be like that again.’ But we can’t do any of that if you don’t have your own account.”

Those flagged for largesse will be slapped with having to change the account password. A devilish penalty. The beneficiaries of philanthropy will be locked out and are “encouraged you to upgrade to Premium, but of course are welcome to remain a free user.”

While leftists quietly mourned, those on the far right rejoiced, categorizing the move as yet another victory for oligarchs. Surfline’s headquarters is, of course, in Huntington Beach. Southern California’s MAGA epicenter.

If you, reader, lean progressive and also happen to be a Surfline Premium subscriber, does this feel like another gut punch in a long string of gut punches or do you imagine this is the spark that will finally get your side off the bench and into the game?

Eat the rich.

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Surfing is hard.
Nobody told me that surfing would be this hard. It looked so fun in the pictures! Blue water, blue sky, bikinis all day — what a bunch of fucking lies. I should be able to sue someone for, well, something.

Nobody told me that surfing would be this hard!

"It looked so fun in the pictures! Blue water, blue sky, bikinis all day — what a bunch of fucking lies!"

It’s low tide every day when I walk down to the beach. I assume high tide is still happening somewhere, but I haven’t seen it lately. Where did you go high tide? Where are you hiding? Please come back someday!

Low tide means that every session starts with a tiptoe dance through the rocks and the desperate hope that I don’t fall before I ever make it out there. This is probably all a metaphor for something, but I’m not sure what. The world is apparently trying to tell me something that might even be important and I’m not exactly getting the message. 

What I can say is, my feet hurt from the rocks. Even the dumbest, tiniest rock nicks bleed like a stab wound. I don’t know how this is possible, but it’s pretty gross. Please can my feet stop bleeding already, I would like to stop by the deli on the way home without looking like vampire bait. The answer is always no. 

I am vampire bait. There’s no escaping. Come and get me vampires! I am super tasty, I’m sure!

Nobody told me that surfing would be this hard. It looked so fun in the pictures! Blue water, blue sky, bikinis all day — what a bunch of fucking lies. I should be able to sue someone for, well, something. I am not the best at law things, actually. I hear laws exist, I guess? But I’m not sure how they work or what they have to do with surfing being very hard and dumb. 

It doesn’t matter, though, because I am stupid and stubborn and I do it anyway. Every day it’s low tide and the wind blows a different direction every hour. I did not know that the wind had quite so many directions, in fact. Also, all of them seem to be very bad. 

I have heard that the wind can be good, but I have yet to see it. And why should I believe what I can’t see. Who would even do that. Not me! The wind is bad.

I paddle my vampire feet into the lineup and the water is so cold. This is helpful, because I don’t really want to feel my feet anyway. They hurt! I don’t need my toes to work at all for surfing, so the whole situation should work out totally fine. I do many duck dives and get the worst ice cream headache ever. This makes me cry and say many swears. 

Once I’m out there, I notice many other people who are stupid and stubborn and trying to surf, too. They are all going on close-outs. So many close-outs over and over. 

I can’t decide if that is because the waves are bad or because the surfers are bad. Both feel about equally possible on any particular day. You just have to sit the deepest, just paddle past everyone and sit deeper. That’s all there is to surfing. It’s so simple. 

I shrug and look for a close-out of my own. It takes more work than I’d like. I get backpaddled by a midlength and burned by a longboard. Three dudes take off on my outside, and flail away at the thing, before failing to make the section at the last possible moment. Good job, dudes. 

I am patient. I am strong. A good wave will come to me. I like to tell myself these little lies. 

There’s a lull in the hot surfing action and when I turn toward the beach, I see a four-pack preparing for the big paddle out. There’s a yellowed shortboard, a mid, a longboard, and a Wavestorm. I can picture them pulling into the parking lot with their boards haphazardly strapped to the car’s roof. I shiver at the thought of them traipsing down the freeway.

Meet the casuals, you’re new lineup friends. They surf once a month, maybe. The yellowed shortboard has a Surfline account and texts his friends. Tomorrow’s the big day! We’re going surfing! And here they are, a potent mix of stoke, apprehension, and incompetence. I can hardly wait for them to paddle out. I’m sure we’re going to get along so well. 

But then the waves regain my attention. Like hello, surfing, remember? This isn’t sociology class. Save your analytical bullshit for some other time. It’s surfing time! Peaks! There’s peaks! And maybe one can be for me. 

And right then, there it is. Somehow no one else is looking at all. They must be so blind. Don’t look now. Please continue to ignore the peak that is coming straight to me. And I get it! It’s all mine! It’s not a good wave but it’s a wave and I do a couple little turns and make some cute spray. Hey look, maybe surfing isn’t that hard after all. 

I can’t really feel my feet now but I paddle back out anyway. I would like to ride another wave. It was almost fun! I’m not sure how this happened. 

I see one of the casuals lose his board and get munched in the white water. He’s super in the way, but somehow I’m not even mad. I’m going to find another wave, I tell myself. I’m definitely going to do it. I sing it to myself like a happy little song. 

And I did find another wave and another one after that. I was beginning to think that surfing could not possibly be fun and well, it sure did surprise me. I decide to keep surfing and it continues to not disappoint me all that much really. It’s low tide and the wind is going every which way, but somehow, surfing is fun? I think? This feels weird. 

I’m not sure my pinky finger still exists or any of my toes, so I decide that even though surfing is turning out to be fun, it is time for me to go in. I would like to go to the deli and get a sandwich. There’s still one more hurdle to go, though, because as I mentioned, and I wouldn’t want you to forget, it’s low tide. And low tide means so many rocks and even more turning into vampire bait.

But I must persevere. I can’t stay in the ocean forever. So, I tiptoe through the rocks and try not to bleed too much, and at last, I make it to the beach. Whew! Surfing is hard! But also, it might also be almost fun. 

Surfing is so far from perfect. Sure, my feet are gross and my hands are cold and I narrowly escaped decapitation by the casual’s Wavestorm. But it still works. 

It’s still that magical escape from the nagging text messages and that email you forgot to answer two days ago and the story that you didn’t finish and the pitch that got rejected — okay, that’s just me, I’m the one with the rejected pitch — and well, everything else that’s going on that isn’t awesome and makes you feel bad. 

We still have surfing and that’s pretty great. 

Surfing is far from perfect. But it still works. 

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Fan favorite Bruce Irons (right) tan, rested and ready? Photo: Instagram

Surf fans thrill at possible Bruce Irons tour return after World Surf League posts cryptic message

"The past 6 months I've had competing firmly at the forefront of my mind. It's time for me to give it another crack."

Let us be quite honest and frank. The 2025 World Surf League Championship Tour men’s division is dull. No John John Florence, no Gabriel Medina, sort of no Kelly Slater, no fun. You can, then, understand the thrill when, yesterday, the World Surf League teased the possible return of longtime fan favorite Bruce Irons to competitive professional surfing at the highest level.

Taking to Instagram, the “global home of surfing” posted a simple unattributed quote over a cresting wave reading, “The past 6 months I’ve had competing firmly at the forefront of my mind. It’s time for me to give it another crack. My hope is to get a WSL wildcard for the s025 challenger series.”

While some surf fans speculated that it might be Matt Wilkinson or Kelly Slater, the growing sentiment is that it must be one Bruce Irons. At just 45, the Kauai-bred legend has a new sponsor and looks to be in peak fighting shape. Andy’s younger brother burst onto the scene in the late 1990s with thrilling performances at Pipe, taking it to the greatest athlete to ever live twice (Pipeline and France), and, once, Freddy Patacchia for the 2008 Rip Curl Search event in Uluwatu.

He also took the 2004 Eddie with one of the better rides in the “Super Bowl of Surfing’s” proud history.

Known for his brash devil-may-care attitude, Irons is not afraid to call it like he sees it and will certainly bring much entertainment and joy when he is at the proverbial glass.

Happy days, without doubt, here again.

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Great White attack on a surfer at Wharton Beach, Esperance.
A police van on a lonely stretch of Western Australian beach, after the fourth fatal shark attack in 72 days.

Drone operator filmed fatal Great White attack on Aussie surfer Steven Payne

“I don't think anybody else needs to see it other than the coroner.”

Two days after Steven Payne was disappeared by a Great White shark in chest-deep water in front of his girlfriend, police have revealed a drone operator captured the attack.

Payne, a thirty-seven-year-old surfer from Melbourne, was five weeks into a six-month vacay around Australia with his girl and dog when he was hit by the Great White at Wharton Beach, eighty clicks east of Esperance, around midday on Monday.

It was the fourth fatal shark attack in Australia in seventy-two days and the fourth fatal attack by a Great White in the area.

In 2020, local surfer Andrew Sharpe was disappeared by a “monster” Great White, a day when witnesses reported the water turning red one kilometre away. 

That attack came three years after teenager surfer Laticia Brouwers died in front of her family after being hit by a Great White in 2017, where Sean Pollard had an arm and another hand bitten off by a Great White in 2014 and a few clicks away from where diver Gary Johnson was killed by a White, also in 2020.

Esperance police Senior Sergeant Chris Taylor called off the search for Payne after viewing drone footage of the attack.

“I don’t think there’s much point in utilising all the resources that we have at the moment too much longer,” Taylor said. “It (the drone footage) shows a lot of blood, the shark and some other things in there I don’t particularly want to go into and I don’t think anybody else needs to see other than maybe the coroner and some other experts who will determine the type of shark and size.”

After the fatal attack, Esperance shire prez Ron Chambers told the national broadcaster that Great Whites are “a wild animal that’s out in the ocean…We have no control over their movements or where they can or can’t go, so there is a risk when you do go into the water.”

He added,

“We’ve got absolutely fantastic beaches and we get a lot of people down here that visit them,” but said visitors needed to “manage that risk (of Great White attack) as much as possible.”

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Australia’s Surfers Paradise turned into Surfers Purgatory after Alfred passing

The horror, the horror.

I recall, decades ago, laying on my bed, studying pictures of Snapper Rocks in the latest Surfing Magazine and being absolutely confounded. The crystalline waters, beautifully tapered rights, wild crowds were all exotic though understandable. What got me was the futuristic skyscraper city filling the horizon on certain shots. This was the time before internet and, first, I didn’t understand how a wave like that could break in what I imagined to be the innards of a bay. Second, I wondered how this Manhattan on the sand was not world famous. Third, I thought, “Some day, I will visit this magical Shangri-La and likely never leave.”

Well, years later I visited Australia’s Gold Coast for the very first time on assignment for the aforementioned Surfing. It was 2010 and the Association of Surfing Professionals Gold Coast Pro was set to kick off the season. The air was warm, the water was warm too, and I sat on my Coolangatta balcony gazing at the glory up the coast.

Surfers Paradise.

Eventually I hitched a ride and realized it was not very cool. Zero culture, bad restaurants, an odd scene, poorly behaved children on “schoolies” and promptly forgot all about it until this morning.

For this morning, I learned from the British Broadcasting Corp. that tropical cyclone turned very scary storm Alfred had eaten all the sand. All those tasty waves being stepped off into by local legends Mick Fanning and Joel Parkinson causing massive erosion.

Surfers Purgatory.

When I was there, in 2010, I tried to go to the ASP banquet at the Gold Coast Convention Center but was not allowed inside. Mick Fanning was being awarded his 2009 trophy, if I recall. Neither of us aware of the storm just over the horizon.

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