Fan favorite Bruce Irons (right) tan, rested and ready? Photo: Instagram

Surf fans thrill at possible Bruce Irons tour return after World Surf League posts cryptic message

"The past 6 months I've had competing firmly at the forefront of my mind. It's time for me to give it another crack."

Let us be quite honest and frank. The 2025 World Surf League Championship Tour men’s division is dull. No John John Florence, no Gabriel Medina, sort of no Kelly Slater, no fun. You can, then, understand the thrill when, yesterday, the World Surf League teased the possible return of longtime fan favorite Bruce Irons to competitive professional surfing at the highest level.

Taking to Instagram, the “global home of surfing” posted a simple unattributed quote over a cresting wave reading, “The past 6 months I’ve had competing firmly at the forefront of my mind. It’s time for me to give it another crack. My hope is to get a WSL wildcard for the s025 challenger series.”

While some surf fans speculated that it might be Matt Wilkinson or Kelly Slater, the growing sentiment is that it must be one Bruce Irons. At just 45, the Kauai-bred legend has a new sponsor and looks to be in peak fighting shape. Andy’s younger brother burst onto the scene in the late 1990s with thrilling performances at Pipe, taking it to the greatest athlete to ever live twice (Pipeline and France), and, once, Freddy Patacchia for the 2008 Rip Curl Search event in Uluwatu.

He also took the 2004 Eddie with one of the better rides in the “Super Bowl of Surfing’s” proud history.

Known for his brash devil-may-care attitude, Irons is not afraid to call it like he sees it and will certainly bring much entertainment and joy when he is at the proverbial glass.

Happy days, without doubt, here again.

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Great White attack on a surfer at Wharton Beach, Esperance.
A police van on a lonely stretch of Western Australian beach, after the fourth fatal shark attack in 72 days.

Drone operator filmed fatal Great White attack on Aussie surfer Steven Payne

“I don't think anybody else needs to see it other than the coroner.”

Two days after Steven Payne was disappeared by a Great White shark in chest-deep water in front of his girlfriend, police have revealed a drone operator captured the attack.

Payne, a thirty-seven-year-old surfer from Melbourne, was five weeks into a six-month vacay around Australia with his girl and dog when he was hit by the Great White at Wharton Beach, eighty clicks east of Esperance, around midday on Monday.

It was the fourth fatal shark attack in Australia in seventy-two days and the fourth fatal attack by a Great White in the area.

In 2020, local surfer Andrew Sharpe was disappeared by a “monster” Great White, a day when witnesses reported the water turning red one kilometre away. 

That attack came three years after teenager surfer Laticia Brouwers died in front of her family after being hit by a Great White in 2017, where Sean Pollard had an arm and another hand bitten off by a Great White in 2014 and a few clicks away from where diver Gary Johnson was killed by a White, also in 2020.

Esperance police Senior Sergeant Chris Taylor called off the search for Payne after viewing drone footage of the attack.

“I don’t think there’s much point in utilising all the resources that we have at the moment too much longer,” Taylor said. “It (the drone footage) shows a lot of blood, the shark and some other things in there I don’t particularly want to go into and I don’t think anybody else needs to see other than maybe the coroner and some other experts who will determine the type of shark and size.”

After the fatal attack, Esperance shire prez Ron Chambers told the national broadcaster that Great Whites are “a wild animal that’s out in the ocean…We have no control over their movements or where they can or can’t go, so there is a risk when you do go into the water.”

He added,

“We’ve got absolutely fantastic beaches and we get a lot of people down here that visit them,” but said visitors needed to “manage that risk (of Great White attack) as much as possible.”

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Australia’s Surfers Paradise turned into Surfers Purgatory after Alfred passing

The horror, the horror.

I recall, decades ago, laying on my bed, studying pictures of Snapper Rocks in the latest Surfing Magazine and being absolutely confounded. The crystalline waters, beautifully tapered rights, wild crowds were all exotic though understandable. What got me was the futuristic skyscraper city filling the horizon on certain shots. This was the time before internet and, first, I didn’t understand how a wave like that could break in what I imagined to be the innards of a bay. Second, I wondered how this Manhattan on the sand was not world famous. Third, I thought, “Some day, I will visit this magical Shangri-La and likely never leave.”

Well, years later I visited Australia’s Gold Coast for the very first time on assignment for the aforementioned Surfing. It was 2010 and the Association of Surfing Professionals Gold Coast Pro was set to kick off the season. The air was warm, the water was warm too, and I sat on my Coolangatta balcony gazing at the glory up the coast.

Surfers Paradise.

Eventually I hitched a ride and realized it was not very cool. Zero culture, bad restaurants, an odd scene, poorly behaved children on “schoolies” and promptly forgot all about it until this morning.

For this morning, I learned from the British Broadcasting Corp. that tropical cyclone turned very scary storm Alfred had eaten all the sand. All those tasty waves being stepped off into by local legends Mick Fanning and Joel Parkinson causing massive erosion.

Surfers Purgatory.

When I was there, in 2010, I tried to go to the ASP banquet at the Gold Coast Convention Center but was not allowed inside. Mick Fanning was being awarded his 2009 trophy, if I recall. Neither of us aware of the storm just over the horizon.

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Great White sharks in Western Australia
Whenever I'm with the it's-their-ocean crowd, I tell 'em: you gotta understand. This is only the beginning. In a generation nobody will want their kids paddling out into the blue when fatal attacks by Great Whites become weekly and not, as in the case recently, every two or three months. 

New report documents 773% increase in Great White attacks on surfers since protection in 1999

Before 1999, not one surfer in Western Australia had ever been killed by a Great White. By 2025, ten surfers had lost their lives.

Same ol story, same theatre, same tears, same croc-teared politicians fronting the media yesterday when another surfer was disappeared by a Great White shark in West Oz, the 25th fatal attack on a surfer in Australia by a White since the fish was listed “vulnerable” in 1999. 

The Great White attacks surfer story has now become so commonplace it was barely reported by the mainstream press yesterday, a cursory paragraph buried deep beneath the stories of house prices and panicked stories about Donald Trump and his razor-gang. The Guardian didn’t even bother covering it.

This, despite a young man being disappeared in front of his girlfriend and a dozen other surfers by a “massive” Great White shark. Gone. His ruined surfboard floating in a pool of blood his tombstone.

Whenever I’m with the it’s-their-ocean crowd, I tell ’em: you gotta understand. This is only the beginning. In a generation nobody will want their kids paddling out into the blue when fatal attacks by Great Whites become a weekly sideshow and not, as in the case recently, every two or three months.

For a little perspective, before 1999, in Western Australia not one surfer had ever been killed by a Great White. Zero. After protection, ten. 

In NSW, one surfer was killed by a Great White in the eighties; after protection, seven. 

South Australia, a known Great White superhighway so attacks weren’t surprising, two surfers were killed pre-protection, after, seven, including four in the last year. 

Queensland is the outlier here. 

One before, one after, a legacy of scrupulous shark netting although readers will remember Nick Slater being hit by a Great White after a build-up of sand had moved the sandbar so far out surfers were sitting adjacent to ‘em. 

As Longtom, RIP, reported, 

“The nets were set, along with an array of eight drum-lines. The nets, just landward and to the north of where Slater was surfing, the drum-lines array, just seaward of the Snapper Rocks line-up. That left a corridor aimed directly at Slater of around three or four hundred metres in width in which a White shark swam before attacking the man.

Interestingly, no fatal hits by Whites on surfers in Victoria or Tasmania. 

However you slice it, it’s an almost eight hundred percent increase in Great White attacks on surfers since the then conservative government listed ‘em as “vulnerable” in 1999. 

The listing prohibited deliberate killing, injuring, or trading of Great Whites, with penalties up to $110,000 or two years imprisonment, though incidental catches by fishers required reporting and release where possible. 

The population has since rebounded to what my ol pal Jeff Schmucker describes as “back to pre-white man biomass.” 

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Josh Kerr (pictured) an environmental hero. Photo: Acciona
Josh Kerr (pictured) an environmental hero. Photo: Acciona

Josh Kerr hailed as environmental savior after making ten surfboards from recycled wind turbine blades!

"At its core, our brand is about enabling the best surfing experience with quality products, in a sustainable way."

Surfers, all, live lives of impossible-to-reconcile hypocrisy. On one hand, we love the ocean and need its reefs and waters to be healthy. On the other, our boards, wetsuits and trips to far flung regions of the globe are all utterly toxic. While some, like the World Surf League simply attempt to wash the gross in green, planting a bush here, grafting a tiny coral there, others, like Josh Kerr, have become environmental heroes.

Kerr, a former mainstay on the Championship Tour, has become a tour de business in his retirement years. He co-founded a beer company which sold for a rumored $200 million, raised one of the more exciting surf prodigies in recent memory and, now, is busily repairing our damaged habitat.

Partnering with the Spanish energy giant Acciona Energia, Kerr has made ten surfboards for his Draft Surf brand using material from recycled wind turbine blades.

As any student of the times knows, renewable energies are in though wind power, whilst very clean, has messy problem. Namely, the giant shanks with catch the breeze are generally buried in the earth after decommissioning (usually a 20 to 30 year lifespan) and don’t break down for billions of years. Acciona, realizing the problem and wanting to address, called for Australian partners in helping find solutions using the blades from its Waubra wind farm in Victoria.

Kerr, 41, raised his hand high and used some composite turbine blade material in the deck, fins and “outer shell” of the aforementioned ten surfboards, according to Renew Economy. He bravely declared, “When Accions approached us about being part of the solution and working together to create these surfboards, we jumped at the opportunity. At its core, our brand is about enabling the best surfing experience with quality products, in a sustainable way – which aligns with Acciona’s vision.”

Australia’s federal energy and climate minister Chris Bowen added, “Around 90 per cent of what’s in a wind tower can be recycled. They can be shoes, they can be playground equipment, can be surfboards. So, when you see someone saying, what are we going to do with all the waste, we’re going to recycle the waste.”

Shoes, playgrounds, surfboards and a cleaner planet.

Huzzah.

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