Professional surfing is almost huge!
If you come to BeachGrit regularly, and of course you do, you’ll notice a wonderfully playful tone and a flippant, though sexually charged, undercurrent when it comes to the World Surf League. We prod because we love! But lately the WSL has done us so so proud. Mick and the shark? Julian and the brave? Strider and the tits? It has been win after win after win. Sure, CEO Paul Speaker sent out a
definitely possibly misguided email asking for people to Instagram, tweet, Facebook #ImWithMick but really it’s all gold!
Today, Outside Magazine, a
hideous wonderful men’s interest magazine with an emphasis on Teva sandal tan lines based in S anta Fe, New Mexico Santa Fe, New Mexico wrote a piece that sings. Matt Skenazy, the author, highlighted, among other things, how the WSL is actually working. And it is. In cutting the ties sport has to traditional broadcast models, Speaker and co. are charting a brave new course. Millions of people are watching and millions more are in the wings. What Youth‘s Travis Ferre is quoted in the article as saying WSL webcast is “embarrassing” and “feels like it’s directed more toward the Ohio State football team than those who have dedicated our lives to the raddest lifestyle in the world” but he was as wrong as we were and I’m certain would sing its praises now.
Friday, Teahupo’o starts (also my birthday!) and what an amazing time it will be. There will be swell. There will be the top surfers in the world. There will be a wave used in Pizza Hut commercial, fire stunt and motorcycle stunt.
There will be millions upon millions of views.
Congrats all around!