Cool business in the desert.
It is Coachella week, in Southern California. The time of year when an assortment of celebrities and super music fans flock to the desert in wide-brimmed hats to celebrate themselves. This is weekend two and Lady Gaga, Missy Elliott, Three 6 Mafia, The Prodigy, Lola Young and many more will be performing on multiple stages.
As fate would have it, surf legend Bruce Irons will be performing too and very nearby. The entertainment giant Goldenvoice, you see, has turned the Palm Springs Surf Club into the Goldenvoice Surf Club wherein DJs spin records and professional surfers professionally surf. According to People Magazine, “‘Expression Sessions’ were held in the wave pool, which saw pro surfers including Bruce Irons, Skip McCollugh, Jacob “Zeke” Szekely, Ryan Huckabee and Chance Gaul competing in categories such as best air, best wave and most creative for $4,000 in cash prizes.”
Very cool and who do you think won? but back to Coachella, have you ever been? I have, thrice. Two times when it was first getting started some many years ago then once more recently. My favorite act of those early festivals was Teddybears.
Enjoy here.