Oops, they did it again.
The World Surf League is in the midst of an ironman streak of linguistic embarrassment, one that has stunned even the creative agencies responsible for some of the worst advertising blunders ever. But who could forget the classic blunders “Make 7-Up Yours,” Reebok’s “Cheat on your girlfriend, not your workout” or “The best things in life come in Cellophane.”
Well, the team that brought us “It takes a tour to make a title,” “All action, no lulls” and “You can’t script this” has just rolled out “Aussie Treble” relating to the upcoming Bells Beach, Burleigh Heads and Margaret River events.
There is no doubt that we will hear “Aussie Treble” said, from the booth, thousands upon thousands of times. Joe Turpel, Jesse Mendes, AJ McCord each using early and using often. Mitchell Salazar, if he’s invited, as well except using the cosplay Spanish “Aussie Trrrrrrrrrevel” instead.
Ugh.
Buckle up.
In your Great Wall Motors SUV.