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Jordy: “I just got a bit more nervous!”

Chas Smith

by Chas Smith

Facebook x WSL - Samsung = Mick Fanning making a dumb face!

It was announced yesterday across the surf space that our World Surf League is partnering with Facebook in order to stream competition live. And what a wonderful day! For all of us!

Etc. etc.

It was unclear if Facebook is paying for the privilege or if the World Surf League is paying or if it is considered a mutually beneficial wash or who cares. It did seem that under the iron fist of Herr Speaker, the WSL severely overvalued itself and chased away potential partnerships. Is this a market correction? Or who cares?

What was not unclear, though, was Jordy Smith’s slammin’ quote in the press release. Shall we read? This wouldn’t be BeachGrit if we refused!

One of my favorite things about surfing is that it’s always evolving — the equipment, the approach, the progression. It’s great to know that this evolution isn’t limited to the water. Facebook is such a special place for different cultures to connect and now the evolution of surf will be shared beyond coastlines. Looking forward to a great year, although I just got a bit more nervous thinking about a few more million people watching my heats.

Brilliant! Word perfect! Informative, nuanced with a touch of cheeky wit. Like a splash of Spicer mixed with a dash of Kellyanne then seasoned with Hope Hicks.

Dave Prodan for Pulitzer! I mean Jordy Smith!