Vogue magazine declares that surfing is at its apotheosis!
Oh oh OH how we’ve been wandering the desert for the last, like, fifteen years. “Surf is dead!” they say before shutting down our Pac Suns and our Tilly’s and our Depactuses and our ummm Surfing magazines. “The kids don’t want the surf.” they say while tears bubble in our eyes, waiting to pour down our cheeks. “The kids want lifestyle and Bubble Guppies.”
Well you know what? Fuck they! Because today TODAY the bible of fashion said that we WE are cool once again!
Yes, Vogue magazine, fronted by Anna Wintour and never ever to get folded like that lily-livered Surfer just published a story that recognizes our second coming. And let us read:
That surfing has reached its pop culture apotheosis is no secret. Alexander Wang based his entire spring collection off romanticizing the look and feel of sun-bleached surfers; February’s most Instagrammed museum show, “Raymond Pettibon: A Pen of All Work” at the New Museum, featured small, willowy figures bracing themselves in downward diagonals across the face of canvas-sized waves, and this season’s premiere of Girls pivoted around Hannah’s flirtation with the sport, when her editor sends her on assignment to a surf camp in Montauk. Which is to say: Surfing is everywhere and everyone is doing it.
The sport’s sudden surge in popularity means that even far-flung, warm destinations like Sri Lanka, Bali, and the Maldives are becoming nearly shoulder-to-shoulder in daily lineups, pushing the most devoted athletes into inhospitable, chilly territory to avoid bumping their boards against clumsy newcomers. What’s more: Winter is storm season, stirring up activity in the ocean resulting in the most consistent and biggest waves. Serious surfers are after an endless winter, and thanks to leaps and bounds in wet-suit technology—which provides the kind of comfort and mobility in frigid temperatures that was unfathomable even five years ago—they can chase it into colder waters than ever.
And FUCK YOU SURFER!
Wait. What was I writing about? Did Surfer have anything to do with it?
Fuck they!
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Just ran out and got my first Alexander Wang sweatshirt – so cool – feeling surfy!
I love the Bubble Guppies.
They didn’t even mention the wave pool. Dickheads.
Hayden x Wang – ha
Chicks with dicks are his target customers these days
..
More likely a Ziff inspired article who’s family were/are in the publishing world
Surfing is the new black Former Luxury29.99
Is she wearing a leggie on her arm.. that isn’t even attached to the board??
Probably charging her exploding Samsung watch
I think it’s attached at both her elbow and her wrist? I’ll go up to Noosa tomorrow and see if this is how the hipsters are wearing them now…
This will only result in more Kooks buying SUP gear at Costco.
Maybe Vogue is new naming right sponsor of WSL??. Combining surfing and fashion would be cutting edge!!
This sounds like a ploy to photograph a male model posing in a chinchilla coat near a surfboard, like a smooth-faced world’s most interesting man.
Has anyone stopped to ask why the author was reading Vogue in the first place? Does he have a subscription? The only excuse is a waiting room situation, possibly before getting an unknown lesion seen to.
The real question is why aren’t you reading Vogue?
Fashion is for young people. Black is new white, white is new black, short hair long hair shaved hair, punk, post punk round it goes. Tiresome tedious pretentious. Might start wearing a leggie on my wrist though to spice things up in my old age.
Ah, Chas, you will never convince them to leave their Subarus and Nixons behind for Porsche and Omega…but fight on.
i’m with her!
must say i preferred it back in the days before celebrities got the covers. focus on the clothes!
i can honestly say i have no idea what this article even means. i have no fucking idea what is going on anymore
feel ya, blah. it is all one giant clusterfuck. head for a remote corner and hide. i am. bye.
Time to get the beachgrit nut hugging shorts sent in Chas. This could be your big chance to get the fashion elite to endorse them.
Notice how surf journalists get BITCHY when any other publication publishes anything on surfing?
BitchGrit rebrand completed.
Are you a non-native speaker of English?
No, was that meant to be a bitchslap?
Peruse his comment history. The only words he seems to have mastered are “esteemed surf journalist” “defend Hawaii T’s” and an array of “bitch” derivatives.
I should do a three part series!?
Can I get a Bitchgrit t-shirt instead of one of those Kareem Abdul Aloha ones?
It’s BitchGrit you f&**w&!. Branding style is important, especially if you a surf journo.
Notice how the bitches pair up and are bitch slapping me. ouch. Where is BitchGrit the T-Shirt????
Are you brazilian mate?
Lets make it a trio… why do we have to do all the work?
You make the t-shirt while the the lads create you, free {but bitchy} content.
‘Fuck they’
.. ‘I can tell you’re lame by the way you where your shorts’
Da fuck is a bubble guppy?