Japanese man with New York Sunshine Club t-shirt

Two New Surf Brands That Are Actually Kinda Cool!

One's from NYC (and it ain't Saturdays), the other's from LA (and it ain't Vissla)!

When was the last time y’got the thrills at surf co stuff? Sure, you might pick through a few pieces on the rack and find a t-shirt that’s wearable (but that logo! Always the logos!) or a slimmish pair of jeans that don’t feel entirely like they were made for three bucks in Bangladesh.

But, for the most, it’s a car-crash of crudely interpretated fashions from Europe mixed with a desire to thrill the schlubs buying for the various surf stores chains. The amount of times I’ve wandered through a mainstream brand and found rad pieces that never made it to production still amazes me.

“Yeah, the buyers didn’t like ’em,” the designer’ll say before getting back to his tight-waisted bell-bottoms and t-shirts that bag on the chest but fall only just below the waist.

Crazy ain’t it. But there are two surf brands out there… right now… making some music we think is worthy preserving.

1. New York Sunshine

New York Sunshine Surf Club t-shirt
A New York Flag tee, fifty chips.

Yup, it ain’t Saturdays, which has devolved into some kind of graphic print t-shirt factory anyway. Go to Southampton on Long Island, down Nugent Street, and you’ll find John “Sunshine” Margarita’s appealing New York Sunshine Surf Club store. You want a basketball and mostly white colour vibe? You’ll find it here. The store’s only been open a year but it’s been lavished in the mainstream press, from GQ to Complex. The owner is a big Knicks fan and it shows. Think a little Stussy, a little Supreme, all folded into surf.



2. Topo Ranch

Topo Ranch t-shirt
…yeah, like NYSSC, the dwellers of Tokyo go mad for Topo Ranch. So LA! Served with only the smallest and most digestible of irony, too.

Alex Kump and Eric Hartnack built this LA-clothing brand around a legendary cattle ranch. Eight years since their first range, and with a flagship store in Venice (are you fainting with chic and authenticity right now?) it delivers a vintage-style menu of surf style without the look-at-me-I’m-so-eighties vibe of Warriors of Radness. They don’t always get it right, but who does? And you should see the cutie ethnicity-indeterminate gal behind the counter at Venice. The most alarming of smiles and electricity!


Oliver Kurtz in Miami
The 23-year-old professional surfer and aficionado of Miami and LA club scenes, Mr Oliver Kurtz. | Photo: worldredeye.com

ollie kurtz talks (not) drugs and (not) famous gal pals!

Dance parties in Los Angeles and Miami mixed with a little surf fever? Who doesn't like?

Oliver Kurtz is a professional surfer of much talent with the best dance party connections. When he is caught in an elevator of a baroque hotel during Miami Music Week he tells of experiences that would tease the reader in the most satisfying way. But everything of note is rendered off the record when Kurtz has a pang of regret at interview’s end. He says, “I have to be super cautious ’cause I don’t wanna say too much but obviously I don’t wanna say too little. I’m super worried about this stuff revolving all around partying and that kinda scene. It’s a big part of my life but I don’t wanna be known as the guy who surfs and parties and no one can take serious.” We take you serious! All drug-club-party references gone, mostly. Let’s get real!

BEACHGRIT: Have you seen drug use during Miami Music Week?

OLIVER: Oh! yeah, of course! Are you kidding me? I mean, the classic ones like coke and molly. But, you know, for the record, we don’t do those…

BEACHGRIT: I heard you were the cleanest of livers. Me too! Tell me, how did you get entwined in the club scene?

OLIVER: My brother got me introduced into this whole crazy lifestyle. And I love it. The lavish parties, all day and all night, like here in Miami right now. My brother DJ’d a party that started at eight in the morning.

BEACHGRIT: Where do you live?

OLIVER: As stupid and cliched as it sounds, I don’t live anywhere at the moment. My brother puts me up in LA where I have my car and where all the surf companies are. I’m sleeping on the floor of his bedroom. I have a sleeping bag and a pillow. I don’t have a cot. I don’t have anything. Him and his roommates are rad. They runniest the biggest music blog in the world (gottadance30.com) and run all these massive events.

BEACHGRIT: Tell me about this super dance-y DJ apartment…

OLIVER: It’s right at LA airport, a  four-bedroom, two-bath penthouse. with two living rooms. They got it for a steal  because of the airplane noise all day. All the time there’s one of those fucking airbuses flying to Oz or New Zealand or Europe. There’s a recording studio in the apartment too. It’s a fucking sick zone. It’s such a cool world and so different to what most surfers are accustomed to.

BEACHGRIT: What’s your favourite club in LA?

OLIVER: It comes down to what you want to accomplish. You can go to a progressive club or you can go to a big like Emerson that plays songs that girls know, those places where the models get to party with celebrities and they get their little Instagrams and their free bottles and their free drugs. I like good music in down and city clubs like Sound. But LA compared to Miami? It’s not even close.

BEACHGRIT: What’s been your most enjoyable club experience?

OLIVER: When I was 16 my brother took me out for the first time in Miami. I come from a tiny town in Florida where the guys pulling the chicks are rednecks and so I don’t pull chicks there, and I was rolling in this club with, and still to this day, four of the most beautiful girls I’d seen in my life. We were treated like royalty everywhere we went. Another time, me and my friend were with TSO all night in LA. And when TSO is in a club, the owner clears out the VIP section. So it was me, my friend, TSO and three girls in our own VIP area. We’d stay 20 minutes and then beat it. But last night was a wild night, too. There’s always something.

BEACHGRIT: What’s been your longest bender?

OLIVER: Oh god! These questions are tearing me to pieces! Yeah, like any other20 year old I’ve had my benders but I don’t think I’ll tell the truth on that one.

BEACHGRIT:  How about the Nazi, World War II chic you were into a few years back?

OLIVER: The World War II uniforms? My grandparents fought in World War II and there was stuff lying around the house and I tried wearing it and blew it out. I love the colour black and I have an offset fashion sense. I’m sure not about the Nazi life. I’m signed to a clothing company (the fabulous Brixton) but I put my own twist on things.

BEACHGRIT: What’s the biggest lie you’ve said to steal a gal…

OLIVER: I’m not that kinda guy. It more, pisses me of more than anything to say something you’re not to try and bang a chick. It’s the most pathetic thing in the world. if a girl doesn’t like your personality and how you look and what comes out of your damn mouth, saying something you’re not is the biggest fucking lie in the world.

BEACHGRIT: What’s the weirdest thing you’ve seen in Florida?

OLIVER: Dude, I’m from the south where they still fly confederate flags on their trucks. It depends on what you think is fucked up because I have a lot of friends who do a lot of weird things.

BEACHGRIT: If we’re going to talk about pals, let’s talk about your pal-ship with Taj Burrow. What do you like about being his friend?

OLIVER:  It’s rad because we always joke about him being my babysitter. We met in Tahiti for the first time and I was psyched we were able to hit it off. Friendship and why people like each other is hard to explain. I have no idea why we’ve become such good friends. Obviously we have the same interests. And he surfs great, he’s super successful, interested in investments, such an inspiring person to hang with day to day.

BEACHGRIT: What’s the most fucked-up you’ve been on a flight?

OLIVER: I have my Xanax here and there but I’m not like Wardo who has to be tied down to his seat. I like to keep as private a profile as possible so I’m never super flamboyant.

BEACHGRIT: Tell me your best celebrity hookup?

OLIVER:  That’s another one that I haven’t been able to tell anyone, yeah… I’ve hooked up with a pretty famous model but it’s not one that… I’m sorry, I can’t… I’m sorry, I can’t it’s too personal. She has a boyfriend so I’m not even going close to it.

BEACHGRIT:  Is she American or European?

OLIVER: She’s American.

BEACHGRIT: Under or over 30?

OLIVER: Under 30.

BEACHGRIT: Yellow or brown hair?

OLIVER: I’m not telling! It’s a secret. You gotta have secrets!

BEACHGRIT: What are you serious about?

OLIVER: Surfing’s a respect thing and if you don’t have respect you don’t have anything. Sponsors might pay someone hundreds of thousands of dollars but if you don’t have respect you’re a joke.

BEACHGRIT: So how do you get that respect?

OLIVER: That’s why I’m working hard to surf waves that are out of my comfort zone and that provoke, case in point going to Hawaii or surfing Ours the other day. I don’t wanna be known as a joke. I want to be taken seriously.

BEACHGRIT: Tell me how you live, philosophically…

OLIVER:  It’s all about having an open outlook and being available and having fun. Keep your plans open, don’t expect anything and be ready for anything. And don’t be a little bitch.

(Editor’s note: this interview appears in issue 74 of Stab magazine, a surf title with much sophistication and graphic jazzmatazz…)


The new Joe G/Globe movie brandishes its cockaded hat in Sydney… 

Last night, the Long Beach filmmaker Joe Guglielmino and the Australian surf/skate brand Globe premiered their movie Strange Rumblings in Shangri-La at the State Theatre in Sydney.

Not a world premiere, howevs, that was thrown into the world at Long Beach airport two weeks ago, but the first time SR was shown in the southern hemi. But the movie here differed more than slightly from the LB show.

Joe G, y’see, has been cuttin’ and fixin’ like hell to shape it just so, slicing away the fatter moments, keeping only the meat close to the bone. Little Dion Agius, one of the brave warriors in the film (oh you’ll laugh when he upturns an uppity bodyboarder in France! The crowd roared! It was like the nineties again!), worked alongside Joe as they slaughtered baby after baby after baby. It shows!

And like all Globe events, the southern-hemi premiere was overstuffed with enough free booze and fried food to give an adult an attack of dizziness. But here’s where the Globe ethos comes in, and it’s what makes the brand so pointed. Sure, there’s VIP, but out there on the outer rim you’re still being fed, you’re still encouraged to drink a gallon or so and then some. Enough to make you prematurely crack!

So what are you going to get when you watch Strange Rumblings? Let me give you five highlights.

1. The Team: Ever since Globe backed off a little on the clothes side of things it’s meant they’ve been able to assemble a rad team of co-sponsored riders. Brendon Gibbens, Creed McTaggart, Noa Deane surf alongside Taj Burrow, Dion Agius, the Hobgoods and Nate Tyler. Best surfer in the movie? Would you believe me if I told you it was Taj’s cameo at Yo-Yo’s in Sumbawa? That’s the thing with WT surfers. There’s no futility of effort only someone burying their surfboard to the hilt.

2. Damien Hobgood at Greenbushes. You’ll watch Damo sleepwalk his way through eight-foot tubes and you’ll think, ‘oh ya, I like’ but it’s instructive to know that the previous day, when it was 12-foot and there wasn’t a camera within a hundred nautical clicks, Damo surfed by himself. And on the day filmed, Dion recounted to me the absurd site of Damo being dragged across the reef on his back by the set of the day only to surface hooting. “He’s an animal!” says Dion. And it’s true.

3. Mozambique. That righhtander you might’ve seen Jordy Smith rifling through in various clips is seized by the Globe team. Many tubes and much colour as children bronze on the beach (so brown!) while the Globes find crabs and starfish out at sea.

4. The music. It’s a Joe G trait to turn us onto music that just ain’t on the radar. Y’heard of Afro-punk band Death, from Detroit in the 70s? And the Stranglers? Listen carefully. it’s a soundtrack worth preserving.

5. Ass. Always the ass. Joe G hunts down the spectre of womanhood and so makes everything else seem unimportant.

Negs? Yeah, there’s a few, but then again too few to mention.

Dine on the trailer below until you can catch it y’self on September 25.






Last year's Tahiti contest shot in the most bewitching manner imaginable! Let it put you in a mood of great optimism!

Tahiti Relived from Morgan Maassen on Vimeo.

Ask Pam
Tha original foxxxi be solving your woes! | Photo: Pam Reynolds

ASK PAM: now with audio!

French bulldog answers your metaphysical woes. Money can't buy you love but love can't buy you shit!

Pam Reynolds, four years old with a penchant for short leather skirts and make-up, has one ambition: to become the most famous ‘advice lizard’ in the biz! Prone to staying at the front window until mama comes home.


Dear Pam, I keep hearing about “unicorns” in a hooking-up sense. What does “unicorns” mean and what’s your take on becoming a “unicorn”?

Unsure, SD.

dear unsure, SD,

whoa i havnt heard that b 4.is it some sort of like trophy? or magic ride?

ima google that now.

whoa. ut uh.

its like a girl or a boy that hangs out with you and kisses your boyfriend and does laundry. i dont think its a good idea.

Pam x


Dear Pam,

Who do you crush harder? Jay-Z or Beyonce?

Little Rag, AI.



WHO IS PAM? Pam Reynolds is a four-year-old French bulldog born on a ranch in Oregon, but left at the age of 13 weeks for a more fast paced life in Southern California. She currently resides in Carpinteria where she enjoys modelling, hunting and fashion. Her motto? LIVE FAST DIE YOUNG BULLDOGS DO IT WELL. Send your questions to [email protected] If you want to see Pam answer ’em live, send an audio file. Get to know Pam on IG @pamlovesferrariboys