Be your own radical hero!

If you were worth over a billion dollars would you put your surfing on a billboard?

GoPro founder Nick Woodman grew up in the val but went to UC San Diego so naturally he likes the shred. The very idea of GoPro came, in fact, from a shred vacation to Indonesia. There, he became frustrated that he could not capture images of his very rad surfing. And so he came home and developed a system which has since evolved into the GoPro we know and love. A micro camera that shoots HD video and puts us all inside the barrel. Or shoots radical stills of totally wicked cutbacks.

GoPro went public this past July. Kelly Slater sold 60,000 shares and made a million dollars off the initial public offering. Nick Woodman made over a billion. He has another few billion in stocks and the future is super bright. Forbes says, “Investors are riding higher and higher multiples on GoPro, clearly anticipating major growth for the company.”

Nick Woodman is worth so much money that he rented an entire Los Angeles building and put, not Kelly Slater’s, but his own totally wicked cutback on its side. Now his rad surfing can be seen by everyone. If you were worth over a billion dollars would you do that? Me neither. I would “Be a Hero” in slightly less embarrassing ways.