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Best: Advertising campaign ever?

Get drunk on vodka right now! And aloha!

 

 

Anything that begins “Dear mainland…” is priceless in my book especially when said by someone who is Hawaiian and directed at someone haole.

Kona Brewing Company advertisements, which all begin “hey mainland” have been playing on mainland televisions for maybe a year and are very nice. The Hawaiians on screen play ukulele, speak with a delightful patois and trot out a vision of island life that certainly titillates. Just the best. There is no choking out or ice because why? Hawaii is aloha. Kona Brewing was born in a pub on Hawaii’s Big Island and has become popular enough to open restaurants and things. Its beer tastes like all beer, which is to say good enough but not as good as vodka. In any case, I’m drinking vodka right now.

But watch the advertisement anyhow and then drink vodka.

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