The iconic sunglass company is back/never left! What other bits of 2000s nostalgia do you long for?
Last week was a stunner, no? First the Eddie was on and then the Eddie was off but it was OK because Jaws. Then the Titans of Mavericks was on and Nic Lamb won and the Committee of Five nodded solemnly. And then Red Bull found it in the goodness of their hearts to point cameras at Pipeline and let us gorge off the teat all day long.
What else happened? Justice Scalia died in his sleep sending Rory Parker into a fit of ecstatic paroxysms, Nazarè put on a wonderful show, Kelly Slater turned 44 and iconic sunglass brand VonZipper was announced dead also in its sleep. The reporting entity stated the reasoning was that VZ made sunglasses that, “swallowed the entire face.”
And so sad. Parko, Taj, the late, great Andy Irons each made VonZipper mainstays of the 2000s. Bold, colorful, sassy and fun. Sure maybe a little large but everything was oversized at that heady turn of the century from pant legs to paychecks. The times, they were as big as our dreams.
Yes, the passing saddened me and partially because it feels, stylistically, that 2000-2005 is ripe for a nostalgic comeback. We could all use a dash of bold, colorful, sassy and fun in our ready-to-wear. It would show ISIS that we are unbowed. It would let Putin know to leave the West alone or else. Without VZ shielding our eyes from the horrors of a refugee crisis, stalled Chinese economy, racial tensions in Europe and the US, a raging Zika epidemic, stagnating global wages, though, things would not feel quite right.
But how our emotions can turn on a dime! This morning I woke up to find a retraction of the VonZipper obituary buried at the tail end of a different story! It read:
Oh, and please consider this is an official retraction from the Stab Department of WordPress CMS Login Details. Stab reported in Gossip Girl a few days ago that we’d heard a rumour that VonZipper was closing its doors. Well, we got it wrong. Very wrong. VonZipper is alive and well, and any surf industry whispers are false. We for one, are glad that one of the most beloved eyewear brands in the game will be continuing. We sincerely apologise to all that were affected by our inaccuracy.
And this has made my day! I know how fickle rumors can be. How, in trying to artfully recreate a style of reportage, in trying to rush first to market, important details can slip away. I mean, I don’t know but I’ve heard. In any case, welcome back to the land of the living VonZipper! May your future be as bright as your past!
And while we are discussing 2000-2005 nostalgia…which bit would you most like to reconstitute? Kelly already has a lock on the potato chip surfboard but what else? What would you like to see? What do you miss?