An electronic release from the torture of solitude!
A couple of days ago, a dazzling, all-black John Cabianca-shaped surfboard fitted with a telephone was loosed by Samsung and the Leo Burnett agency.
Designed for the world champion Gabriel Medina, the board “took a year and a half to complete, the Samsung Galaxy Surfboard is activated by inserting a Galaxy S7 smartphone. A screen on the deck of the board with built-in LED lights can display Twitter messages with a predefined hashtag as well as graphics with real-time information on the direction and intensity of the wind and the series of oncoming waves.”
Maybe you want to sling a few arrows at the thing, like, who needs more phone time, right? The company responds thus.
“Samsung believes that technology helps drive people’s talent. Since 1986, Samsung has supported, sponsored and promoted various sports initiatives in the countries hosting them. More than supporting athletes, we want to provide them with solutions. The board offers this innovative look at a solitary sport and our convergent technology is a strong differentiator for this and various other sports,” said Loredana Sarcinella, senior marketing director for the Mobile Devices division.
“Unlike other sports, in professional surfing, the athletes are away from the fans from their country almost the entire year. Even during practice, surfers spend hours out at sea, while their coaches are on the shore. These distances are obstacles to the athletes’ evolution and motivation. With the help of Samsung’s technology, we created the Galaxy Surfboard, a board that will connect Medina with his coach and fans while he’s out in the water, in real time,” said Marcelo Reis, co-president of Leo Burnett Tailor Made.
Watch the magic unfurl here.
Oh! And the Gabriel-Samsung telephone combo ain’t the first! The Brazilian Teco Padaratz did it in 2005 with Intel!
breach of contract? No Ripcurl sticker occupying the top 3rd of the board, not to mention his thousands of other sponsors, pepe the sofa king, Juanitas brazillian bbq etc etc.
And besides. Gabby doesn’t need a phoneboard to know the conditional love Chuck is sending his way
”Even during practice, surfers spend hours out at sea, while their
coaches are on the shore. These distances are obstacles to the athletes’
evolution and motivation…” … Look, I’m a glass half full kinda guy, I reckon Marcelo Reis has GOT to be taking the piss here. Subversive master of irony? The new Ricky Gervais has arrived…
Ghey on SO many levels. I am not impress.
Am going to patent the “board selfie stick”.
This is the single fucking dumbest shit I have ever seen, with the worst board I have seen.
Shit I thought the tail pad story was fucked!!!
FUCK OFF SAMSUNG
Yesssssss, please everyone put your phone in your boards and stare at them all the time and I’ll take all your waves while you’re busy texting and watching porn and stuff. This will be so good. All your waves belong to me phone people.
It’s going to be really hard to sit on my board and crank down wearing a wet suit Jen. But I’ll try.
I’m feeling super confident in your ingenuity!
If you still want to go into business together to popularize the reverse beaver tail suit we could be very rich due to Samsung’s silly invention.
yes mate and you ensure that screen is a camera so you can email and message those beaver shots globally
Haha the Samsung Galaxy Board II will for sure be a camera phone. Kook Slam footage will run rampant.
It will just be hard for those waxing to the nose and you will instead of pocket call “water call” the wrong person, then miss the wave of the day!!!
Will bring whole new world of the fucked up go pro angle – just up nose and fucked up head shots
I can’t decide whether this is inspired or horrifying. Probably both. 😀
Maybe the WSL could come up with a Rosey Hodge translation app to help out the uncomprehending Brazzos during her post-heat interviews. So while she’s putting together another collection of long winded non-sequitors about the “ha tard” etc, the board could be suggesting an appropriate response (‘I am just super stoked’; ‘I thank God and his Jesus’; ‘Meek is one of my favourite surfer’). Galaxy Surfboard Two Point Oh could even have a mechanical Steven Hawking voice to do the talking for them
This is inspired!
It feeds him wind direction, height and frequency of the waves! Thank Christ. I’m always wondering what the surf is currently doing, when I’m out in the surf.
Felipe and Gabby need to know in case a freak 4 ft swell pings the buoy
Gabby who won at huge Chopes and at Fiji? And has finals at Pipe? Yeah.
I’ll give him Chopes….Fiji was small and so was pipe….hit the lip with more power
I’d love to find a spot that I’m disconnected from my coach and fans.
At least the iSurfboard will be white
Medina’s dad calls him Medina
Hi board
But will I be able to use the touchscreen with my paddling gloves on?
fixed..
We need a large amount of explosives…And, all the samsung factory locations…
I’m speechless.
I feel like something in me died just from watching that video
Surely the best way to cure loneliness in the surf would be using it to watch porn. Or read porn?
50 shades of gay
Lets dumb it down for the audience.. Has to be same director as Point Break II. How un technical and uncreative texts “Hit the lip harder” and “Now Medina”