Do you remember the heady 2000s when extreme
sports turned into action sports and could be used to sell anything
from poorly conceptualized music tours to poorly designed cell
phones?
Boost Mobile!
That’s right. Boost was an action sport cellular service
sponsoring the likes of Andy Irons and probably Bruce (?) etc.
Their orange sticker was yo and their messaging was fresh. Action!
Sports! Yo!
The company mostly went away due to probably bad service (?). It
was busted in Australia for promising 100 text messages for 1
dollar and then that not being altogether true. Whatevs! Shred
yo!
In any case, company founder, Peter Adderton went on to launch
an action sport camera that delivers 360 degrees vertical/240
degree horizontal panoramic view all in 4k. Yo! I assume the
resulting footage is supposed to be used in a virtual reality
headset.
Mr. Adderton wanted to show how awesome catching a wider view is
and so he commissioned a commercial that features a Trump look
alike, a wall and Mexicans. It is not very funny, though clearly
parody.
The Los Angeles Times, AdWeek, Gizmodo etc. were each ashamed of
it.
What do you do when nobody is paying attention to your
360-degree camera brand? Well, you have a couple of options. You
could put together a campaign that shows how awesome your tech is
and how it is the perfect match to your target audiences.
Or you could go the other way, enlisting a Trump
impersonator and an inexcusable dollop of stereotypes to try
to get the word out.
I spoke with 360fly’s CEO Peter Adderton, who claims that
90% of the people they surveyed don’t have a problem with the ad,
and that the advert is actually meant to beanti-racist.
“We aren’t idiots. We knew that the ad would be
controversial,” said Adderton, saying that he expected that 1% of
viewers would hate the advert. “But the feedback from the
community has been unbelievable. People tell us they love the spot
and say it’s extremely funny.”
“Every other camera out there only shows what is in front of
you. It wants to believe just one thing,” says Adderton, drawing a
parallel with what is going on in US politics. “In the ad, we have
our 360-degree camera bring all the views together, and we say
there is a better way. We are trying to bring people
together.”
Mr. Adderton, who is Australian, then went on to say he would be
a Republican if he was an American citizen.
The best part of the whole racist mess is that 360fly said the
spot was rejected by television channels for being too extreme.
After researching, neither the Los Angeles Times nor TechCrunch
could come up with a single television ad buyer who rejected
it.
Tame, not very funny ironic racism that stirs the rage of tech
blogs and newspapers but doesn’t actually get rejected from TV
because it is not actually very racy and/or 360fly did not have
enough money left over to pay for airtime?
Gold!
Yo!
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Just in: Jetski crashes into Wedge!
By Rory Parker
A super wreck! Dramatic lifesaving! Perfect
viewing!
I’ve done a lot of stupid shit in my life. We
all have. It’s part of living. You make bad decisions, pay the
consequences. Hopefully learn a lesson. No harm, no foul. Just pick
up your shit and move on.
But, you know, there’s a level of utter fucking stupidity that’s
hard to swallow. Sticking some firecrackers in your mouth and
lighting the fuse.
Making terrorism jokes on line at the airport. Taking out a
payday loan. Mixing benzos, painkillers, and booze. Trying to
beat a train at a railroad crossing. Being the only black guy in a
group exploring a haunted house. Voting Trump.
How about ramming your jet ski into the jetty at solid sized
Wedge? Is that the stupidest thing anyone has ever done?
Gotta be up there. Blow apart an expensive piece of gear, nearly
kill you and your lady. Force a bunch of bystanders to risk their
lives to save yours. Shut down the spot while your thousand pound
hunk of scrap floats about the lineup.
Thank goodness for lifeguards. Or maybe not. Now we’ve gotta
live with these people. Maybe shoulda let nature takes its
course.
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Watch: The Sharks Killing Réunion!
By Derek Rielly
A wonderful documentary about an island besieged by
protected sharks…
Reunion Island is a pretty little French
island, nearish to Africa’s east coast. Hell of a place.
Volcanoes soar into the blue skies. Waterfalls. Warm-water reefs.
Brown gals with afros and rows of white teeth. Creole fever. Catch
it, as they say.
Like nearby Madagascar, sharks have always been a bit of a thing
there. If you surfed there, you played your cards straight: no
surfing after rain or in dirty water or river mouths, avoid the
east coast, dusk, dawn. Hardly the science of rocketry.
And, so, for years, surfers, swimmers, tourists, co-existed in
relative harmony with a steady population of sharks. Fishermen
hauled twenty or so tonnes of sharks out of the water,
restauranteurs used ’em for shark curry. No species was threatened.
Kids could surf. Swimmers could swim.
In 2007 a marine park was created, shark fishing was
banned, and…boom…Reunion suddenly become the worst place
in the world to jump into the ocean. Eighteen attacks in five
years. Seven fatals.
As the Reunion-born pro surfer Jeremy Flores told me last year
when hot-rat Elio Canestri was killed, “I can’t tell you how
many times I surfed that place by myself. When I heard it was a
young kid, thirteen years old, I started shaking. I could picture
myself at the same age, frothing with all my friends, just trying
to get a surf. On Reunion, it’s a small surfing community, everyone
knows each other, and I’ve lost some really close brothers to shark
attacks, but this time, to be a thirteen-year-old, one of the best
surfers on the island, with all his life in front of him. To die
like that, so young, is terrible.”
So when he went back to visit family and pals, Jeremy didn’t go
near the ocean.
“It wasn’t worth it to take the risk. It took a long time for
people to realise how bad the situation is. People thought it was
like everywhere in the world. But, right now, we have the world
record for attacks for how many people are here. It’s not like
everywhere in the world.”
This documentary, Island of the Sharks, is a wonderful
study of an island torn between the political elites on Reunion,
and back in France, searching for fashionable “high-tech” solutions
to appease their electorate’s squeamishness and locals who either
had to avoid the ocean, as suggested by the mayor and at one point
enforced by law, or deal with it in a more pragmatic fashion.
In the end, it came down to a little of both. The governments
supplied the fabulous vigie requin, divers who swim around
the lineup as bodyguards (the movie studies this phenomenon) and a
one-kilometre shark net.
It ain’t a perfect solution. Give the fishermen the keys back if
you want to surf St Leu again without fear of attack. But at least
surf is back on the menu.
Watch here.
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Twiggy Baker Wins Puerto Challenge!
By Rory Parker
“He is a hog, just out there in his pen," says
Strider!
Second and final day of Puerto Escondido:
taking advantage of people, Mexican Style!
Yesterday’s little contest write-up contained an error. The guys
who lost in the first round, and also the semis, don’t earn a
thousand bucks. The magnanimous lizard people who don’t surf but
still run the show are paying everyone two thousand
dollars this year! You can earn more if you make the finals.
But everyone else gets a slim 2k.
(By the by, notice that “TBA?” I’m betting that’s the prize
purse for the sole female BWT comp that’s running this year.)
The WSL has no right to monopolize huge swells and treat the
riders like cheap whores. A top tier big wave surfer should earn at
least as much as high end prostitute.
This is why people need unions. Fuck the lie of “you’ll make
more when we make more.” Fuck exposure. If this contest wasn’t
running the surfers’d still be there, plus the guys who didn’t get
invited, and there’d be a million cameras pointed right at them.
The WSL has no right to monopolize huge swells and treat the riders
like cheap whores. A top-tier big wave surfer should earn at least
as much as high end prostitute.
But, whatever. I feel like I’m banging my head against a wall.
The conditions looks great, I’m up extra early to watch. Bring on
the carnage. Let’s see someone earn hospital bills there appearance
fee won’t cover!
Twiggy Baker started off the day with a beaut. Big wide open
right, foam ball ride and easy-ish exit. Looks a little smaller
today. More manageable. Great great great. Yesterday was neat but
there weren’t many made waves. Ramirez pulled in behind and didn’t
come out. Then Layer on number three. Fading the takeoff, so scary!
Then a high line pocket ride. Pretty, pretty, pretty, nice.
Will Skudin came in spitting up blood yesterday! Yes! Carnage!
Let’s play up the injuries! Exploding bodies!
Think the WSL has an event doctor on site? Like, a real one?
Because spitting up blood is very very very serious. Very likely
caused by aspirating water. Potentially deadly. Can lead to
secondary drowning. Skudin should not be paddling out. I understand
why he would, he’s a maniac. Got a ton of heart and that’s really
damn great. But if this bullshit “governing body” gave two shits
about the competitors he’d be in the hospital right now.
Twiggy’s second wave is another gem. Strider says, “He is a hog,
just out there in his pen.”
Does that make the WSL a bunch of pig fuckers?
At the midway point Baker is way out in front.
Makuakai looking intense on the beach. Remember when he used to
be all chubby and cherubic? Wonder if it’s just something he
outgrew, or if he changed up his diet and went exercise mad. Hope
it’s not the latter, for his sake. As a guy who gets fat easy and
hates himself for it I wouldn’t wish that self loathing on anyone.
For all the shit people talk about the Rothmans online, they’ve
invited me into their home, were really really cool. And what a
home! I’ll admit that Papa Rothman is kind of intimidating, even
though he’s about two feet shorter than me.
Listening to Strider talk about how dangerous this is, how badly
they get hurt, how they’re “blue collar” workers busting ass back
home to afford to compete, is ruining the comp. Making me so
fucking angry.
Lots of unmade rides. Pull into a cave, get shut down.
Greg Long is a patient man. Takes a more cautious approach ever
since Cortes Bank nearly sent him into the void. Reminds me of the
stories I grew up reading about Pat Curren. Slightly off kilter
charger sitting way outside all day long waiting for that one big
bomb.
I was talking to Dave Wassel yesterday about this stuff. About
the BWT, money, women. Other stuff. Gotta love Wasselhoff.
I brought up the women, how I think it’s stupid they think they
can’t compete with men. Hell of a thing, he changed my mind. Laid
it out, proved me wrong. Showed me that, in the end, I have no idea
what I’m talking about. I can admit when I’m wrong. I’ll keep the
details under my hat for the moment. The whole things on tape,
you’ll be able to listen in soon enough.
Jesus tap dancing Christ, Layer got sucked over on a
nightmare.
Four minutes left in semi one. Baker/Skudin/Lenny looking to
advance.
Big set rolling in with two minutes. Twiggy drags his hand off
the bottom into a double spitting cave. Oh my.
“It looks like Greg Long must have gotten a wave we couldn’t
see,” says Strider.
Must’ve been a good one. Got him through the heat, knocked Lenny
out. Seems as though they didn’t get it on camera. That sucks.
Twiggy, Will Skudin, and Greg Long are into the final.
Semi two starts off with a big sets that beats the shit out of
everyone. Pedro Calado took off on a first wave closeout. I’m sure
the last few minutes hurt pretty bad.
When exactly did Makua Rothman become Makuakai? I know that’s
always been his name but I could swear no one called him that until
a year or two ago.
Whatever the reason, he’s fucking charging. Part of a long
tradition of guys who couldn’t really get it done in small wave
comps, embraced the big stuff and set himself apart. Takes off
retard deep on a huge right. Huge barrel that shuts down on him,
kicks his ass.
Thank allah for water patrol. I know Abe Lerner is working
today, flew out from Hawaii. But some of the drivers are local
guards, right?
North Shore lifeguards are without a doubt the best in the
world, but the Puerto dudes are a close second. Very close
relationship between the two groups. NS heads helped them get the
whole thing set up decades ago. Provided training and equipment and
support when no one else would. Admirable actions.
Carlos Burle goes left, can’t get around the section. Goes full
Da Bull, flops onto the deck and takes a churning whitewater belly
ride to the inside. Smart way of saving what could’ve been a bad
situation.
Bit of waiting between sets, not much going on. With ten minutes
left we’re looking at Rothman/Calado/ Burle. The Hawaiian pigdogs
into a left that almost looks easy but it runs away.
Then Jimel Corzo, lone local left, grabs a very pretty right.
Quick cover, would be the wave of my life. But with seven minutes
left it’s unlikely he’ll make it through. Kid definitely made a
name for himself in this event. I know they’re saying he’s the
Mexican national champ, but if we’re being honest that doesn’t mean
much outside their borders. If that trophy doesn’t say USA,
Australia, Hawaii, maybe Brazil, it may as well not exist. Very
unfair. But that’s just how things are.
A couple unmade rides in the dying minutes. Guys hucking
themselves over the ledge, hoping to find the score.
With the teachers strike, and the gov’s attempt to union bust
South of the Border, I’m seeing a lot of propaganda on social
media. Some idiots crossed the picket lines, got snatched, had
their heads shaved, enjoyed some public shaming.
Good, great, grand! Fucking scabs deserve what they get. Never
cross a picket line. Never! Running dog pieces of shit.
Jack London put it well.
After God had finished the rattlesnake, the toad, the
vampire, He had some awful substance left with which He made a
scab.
A scab is a two-legged animal with a cork-screw soul, a
water-logged brain, a combination backbone of jelly and glue. Where
others have hearts, he carries a tumor of rotten
principles.
When a scab comes down the street, men turn their backs and
angels weep in heaven, and the Devil shuts the gates of Hell to
keep him out.
No man has a right to scab so long as there is a pool of
water to drown his carcass in, or a rope long enough to hang his
body with. Judas Iscariot was a gentleman compared with a scab. For
betraying his master, he had character enough to hang himself. A
scab has not.
Into the final…
It’s Grant Baker, Greg Long, Pedro Calado, Carlos Burle, Will
Skudin, and Makuakai Rothman.
Everyone else gets a check for $2k. Go home, go back to
work.
Pedro Calado grabs a left to start things off. Can’t make it
out. Twiggy on a right, big pump off the bottom on a “small” one.
Strider says he’s playing tactics. I don’t know, are these guys
really wired like that? Maybe, there’s a huge difference in the
finals. Fifth and sixth get 3K, fourth gets 7. Third earns you
$10k. Second sixteen. First place gets twenty five thousands of
dollars! Meh. Like, that’s a nice check, but it ain’t exactly that
much. How do tax rates work on contest winnings? ‘Cuz you gotta pay
that shit. Sunny Garcia will back me up on that.
Couple of rides exchanged. Nothing super special. Just a lot of
evidence that the human body can take a surprising amount of
punishment while you’ve got a gallon of adrenaline pumping coursing
your body.
Greg Long goes right, looks at the closeout section, says, “Fuck
that.” And kicks out. Discretion definitely the better part of
valor.
Rothman’s on the beach, he looks hurt. Out of the heat. Cost of
a smaller left hander. Earned some points for the title, but only
enough money to cover airfare.
Rapid pace wave exchange. Twiggy, Burle and Long all go left and
eat shit. Burle’s was a sick fade into the barrel but the nose of
his giant sled caught the curve on the way out.
This is basically turning into a wipeout contest. Great for the
guy’s who are gonna profit from the highlights. Pretty tough on the
dudes performing.
Holy hell, Twiggy on the best wave of the day. Gotta be a
ten!
Half hour left in the heat, no way anyone is catching Mr Baker.
Not enough makeable waves.
Oh man, that’s just great. I’m about an hour behind, been trying
really hard not to spoil the results for myself. But the WSL
just emailed me a press release with the result in the title.
Heard the little notification, clicked over without thinking. So,
as of two minutes ago, I know how this all turns out.
In the end it’s…
1. Grant “Twiggy” Baker
2. Greg Long
3. Pedro Calado
4. Carlos Burle
5. Will Skudin
6. Makuakai Rothman
Can’t say I’m terribly surprised. The usual suspects,
mostly.
In my mind, the guy who most impressed me? Kinda came out of
nowhere? The local kid, Jimel Corzo. Charged hard, did well. Earned
some money without hemorrhaging his own getting there.
That’s it, we’re done. I’m going for a surf. Gonna see if the
ocean can rinse this sour taste out of my mouth.
Highlights here!
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Just in: The WSL hates your friends!
By Chas Smith
"They bait you to download the app then secretly
lock you in their garden!"
Did you enjoy day one of the Puerto Escondido
Big Wave challenge? Oh sure there were some lulls and Dave
Stanfield but the Mexican Pipeline is magnificently freaky! I
paddled out there once on a smaller/medium sized day, if you can
believe it, and almost got smashed, if you can believe it. Crazy
energy! The finals are on right now and ummmmm!
When the sets come it is nice viewing. But apparently, the WSL
doesn’t want you to view with your friends! Ido
Dar-El, BeachGrit‘s favorite
big wave surfing deaf Jew, reports:
Since Fiji comp I’ve been trying to see the WSL on my 60inch
TV. There’s a miracast u can project from phone or tablet the
WSL live or any movie playing. Guess what? The WSL bastards
changed the WSL app! Every time I tried screening the webcast to
big tv from my tablet n phone it turns black. No webcast. When
switching off the allshare/miracast or any screening-voila the live
webcast appears on the phone tablet only.
I asked him why? Why the bastards would do such a thing and he
says:
The WSL wants multiple onlookers thru internet
only. The big money is from internet entry and all my friends
are pissed. U can’t watch 20ft waves on TV anymore. Only 2mm waves
on a 10 cm screen. The dirty thing is that they changed after the
Rio Pro so Fiji and Puerto are Internet entry only. They bait you
to download the app then secretly lock you in their
garden.
And hell. If someone wants to throw a big wave viewing party and
invite all of his friends they a) are probably the only person in
the world doing that and b) should be encouraged! Surfing is
self-centered enough! We don’t all need to be hunched over our
small little devices. Alone. Internally hating those around us.
Give us community damned WSL! Give us joy!
P.S. It is being aired live on CBS Sports in California! Maybe
the WSL just hates your Israeli friends!