Is your heart able to withstand the ups and downs? The crazy highs and depressing lows of the brand formerly known as Destroyr?
What a rollercoaster ride surfing’s two most eligible bachelors have taken us on! Do you recall when Dane brexited from his Quiksilver contract and went to surf for… ummm… no one? Or Vans? Or something? Do you recall when Craig Anderson brexited his Quiksilver right behind and went to surf for … ummm … really no one? Huf shoes? Or some such?
The rumors sure did swirl afterward. They had brexited their contracts in order to start a super brand named Destroyr! But then something happened. Maybe a certain magazine published the name too early and a certain owner of the mark “Destroyr” upped the price of ownership to beyond reasonable. Or something!
In any case, conflicting reports have continued unabated, rollercoastering us all. It’s alive. It’s dead. It’s alive. It’s dead. It’s alive.
The latest?
The brand is alive and well, though yet to be named but has a creative director and other personnel.
This news thrills me beyond. I wonder what the signature pieces will be. A very short boardshort like BeachGrit‘s? A skatey button-up with the words “You’ll never be us” sewn to the inside pocket? A beer holder made of raw denim and Zen poetry? A device that loosens our back knees and so we look like we’re pimp walking while we surf?
Also.
What do you think the brand should be called? I think maybe:
SuperLawyr
Doomsayr
Betrayr
Taxpayr
Bricklayr
Multiplayr
qukslvr
Will it be the opposite of kelly’s brand? Kill ten seals in a day for one shirt!
My guess it will be a bit like the re-invention of Life’s a Beach with similar graphics. It should be more like Bianca Chandon but that won’t sell to surfers. I would sod it all off and never go into fashion. Just throw all the money at some sort of pigeon relocation programme or something.
slowgold it shall be named.
I stole from vonfan, but how about like : “Dane go”? I mean Dane doesn’t do much, but when Dane does something…Dane go! We’re so interested as to what the guy does with his life, ” now you can be just like dane! Eat a huge Burrito, with extra cheddar and 5 beers, not only could be constipated for 3 days you can wear a shirt with a constipated face on it! So everyone knows, your a loser,but a loser with an amazing frontside carve twice a month!”
man im bored…
I’m fully going to take this image and spread it around the internet. Just to see what happens.
I’d wear the shit out of that.
On another note did you know there is a wetsuit brand in Japan called “Trump”? And they sell full suits for $1200?
That was the boat Reynderson shoulda got on I reckon.
It’s a tremendous wetsuit, with the largest ball area of any suit cuz if your wearing trump its YUGE! For a japanese guy.
….and not to forget another [possibly] ironically named Japanese wetsuit company “RASH” , where 1653 AUD will buy you a ‘Grizzly S-Air” top end dry suit thingy.
In this over saturated market of beaver tailed wetsuit jackets and Kook-Cobain surf cardigans the boys are really going to have to bring their A-game to the table to float the brand.
I would suggest a retro-hardcore brand with a late 80’s early 90’s vibe of locals only/black wrap around sunglasses and any colour as long as it’s black… A More Core Division, No Fear, Bad Boy renaissance is knocking at the door.
Name: TCU {Tough Cunt’s United}
I’m also available for a team rider position. When I was 15 I scrawled “Local’s Only” into a barrier rail at my crappy closeout beach-break so I have a solid background with the TCU company ethos.
Backing this.
All they need is a good logo, stickers of this logo on the nose of their boards and footage of them ripping the shit out of waves with that logo flashing all over the place…. We will all eat it up!
<———–[half errect wiener in thin material showing toughness.
i wish there was still a popular pro surfer who is hawaiian and regulates
so core
Well it’d beat boneless trim lines and Nat Young hats.
NAMBLA.
Consumr ( of all our leftover money from quiksilver).
Real talk though – how much do you think the lads have left? I mean Dane appears to live a pretty basic lifestyle considering. Apart from some kids electric cars for the dogs I’m not seeing a splurge of wealth! Ok the house at Rincon, but up until recently he was driving an 80,s Volvo!
He lives slightly inland in Carpenteria, I think. Not incredibly expensive, by Southern California standards. Rincon-adjacent, though!
Ah there you go! So where’s those millions? Stashed away in the bank? Hopefully not in Quik shares!
The brand shall be called “Daig” with an outlet called “Daig’s” of course…
Or perhaps it’ll just be “Andernolds”
” I need more lactose free milk any way I can get you to swing by andernolds and grab that and some gluten free cashew butter?” yeah it works.
NoTourius or Polkamon