Is your heart able to withstand the ups and downs? The crazy highs and depressing lows of the brand formerly known as Destroyr?
What a rollercoaster ride surfing’s two most eligible bachelors have taken us on! Do you recall when Dane brexited from his Quiksilver contract and went to surf for… ummm… no one? Or Vans? Or something? Do you recall when Craig Anderson brexited his Quiksilver right behind and went to surf for … ummm … really no one? Huf shoes? Or some such?
The rumors sure did swirl afterward. They had brexited their contracts in order to start a super brand named Destroyr! But then something happened. Maybe a certain magazine published the name too early and a certain owner of the mark “Destroyr” upped the price of ownership to beyond reasonable. Or something!
In any case, conflicting reports have continued unabated, rollercoastering us all. It’s alive. It’s dead. It’s alive. It’s dead. It’s alive.
The brand is alive and well, though yet to be named but has a creative director and other personnel.
This news thrills me beyond. I wonder what the signature pieces will be. A very short boardshort like BeachGrit‘s? A skatey button-up with the words “You’ll never be us” sewn to the inside pocket? A beer holder made of raw denim and Zen poetry? A device that loosens our back knees and so we look like we’re pimp walking while we surf?
What do you think the brand should be called? I think maybe: