Stab joins forces with the lovable Minions for a very special beach lifestyle offering!
Collaborations are very exciting aren’t they though? Who could ever forget 2009’s Kanye West x Nike’s Air Yeezy? Or 2011’s Kanye West x Jay-Z’s Ni**as in Paris? Supreme x Undercover? Opening Ceremony x Vans? The Standard x Quiksilver?
Stab x Minions?
That’s right! Your favorite retail conglomerate (Surfstitch x Swell x Stab x Magic Seaweed) just announced an exclusive offering of Minions-inspired surfwear.
You know the Minions don’t you? The lovable yellow creatures that first appeared in the films Despicable Me, Despicable Me 1 and Despicable Me 2 before getting their own stand alone film The Minions?
They are very funny and there was only a small controversy when it was revealed that their look might have been inspired by the children that Nazi’s used in poisonous gas experiments.
But do they surf? Apparently yes! Let’s read about it from the industry blog Shop-Eat-Surf!
Celebrating the Minions’ passion for the beach lifestyle as highlighted in the Minions Paradise mobile game, now available worldwide from EA, the Minions Lost in Paradise Collection will include t-shirts, denim and board shorts for men; and t-shirts, a midi dress, denim and swimwear, including a bikini and one-piece options, for women. Known for his iconic The Melty Misfit characters, Buff Monster interpreted key elements from the Minions Paradise game to design the core collection art.
Style icons and models; filmmakers; innovators on Instagram, Snapchat and YouTube; and real-life couple Jay Alvarrez and Alexis Ren have been tapped to collaborate on the marketing campaign for the launch. Additionally, surfers, such as Rusty athlete Noa Deane, will appear in association with the collection. The influencers will be featured in a multi-layered digital campaign timed to the launch of the collection.
“Fans all over the world have embraced the Minions, and the popularity of the Minions Paradise EA game leading to the launch of an inspired apparel line is a real testament to the characters’ broad appeal,” said Manuel Torres, Executive Vice President, NBCUniversal Consumer Products. “Our partners at Illumination continue to inspire us to develop new creative opportunities for the Minions, and we look forward to the fans’ reaction to the limited edition surf collection.”
Available August 15, 2016, the collection will be sold exclusively by online action sports retailer Swell.com in North America and Europe and by Surfstitch.com in Australia.
The Minions’ passion for the beach lifestyle! Wonderful! Also, maybe we can hope for a Blood Feud! Do you remember Minions’ spokesman Jay Alvarrez’s with Ethan someone? Ouch!
Something you certainly must own. Buy exclusively at Surfstitch x Swell x Stab x Magic Seaweed!
OK, Loser Machine association means I back it automatically.
Lol @ the title fabrication here.
I really need to stop assuming stories like this are a joke.
Turn off the autoplay on your opening ad you friggin’ web-kooks.
Is the “Dark Seas” (whateverthefuck that is) ad playing a dreamy version of the Circle Jerks’ “Wild In The Streets?” I hope I’m wrong.
I’ll strike you a deal… We lose the ad, you deposit 2K into my bank account.
That rumor was bull. Those are old school divers not nazi experiments.
yeah, that photo isn’t pretty clearly not a nazi gas experiment (gassing someone with lethal gas through a metal hood isn’t much of an experiment anyway). Steel siding, as found on boats, a sailor in a duffel/pea coat, an oar, and… oh! the ocean.
It’s actually The Hall and Reese Submarine Escape Apparatus, circa 1908.
http://adventures-of-the-bl…
None of that explains how the Minions got in the photo?
But why did the Nazis have children divers?
Ha!
Their innocence renders them resistant to decompression sickness. It’s impure thoughts that give you the bends. Ask Rory.
Nick Dee is that you?
No, just a guy with google.
My takeaway: “The Shop-Eat-Surf name
I originally thought I would write about my three reporting specialties – the business of restaurants, retail and surf brands. The positive response from the action sports industry led me to narrow the focus to provide the most complete report.”
Umm- what?
Finally somebody has distilled the essence of our culture into a range of consumables I can be proud to wear.