"They don't build 'em like Christian Fletcher anymore..." or do they?
There was a time in surfing’s illustrious history when talent was found not made. When scraggly boys with snarling attitudes ripped beach breaks and point breaks and reef breaks not because daddy wanted them to make millions of dollars on professional surfing tours but because their hearts beat bad.
And hasn’t daddy just wrecked it all? Turned the scraggly boys into li’l machines! Turned them into empty-headed robots check-turning robots!
Turned them on to homeschooling!
And these homeschooled vessels with every edge sanded right off, sanded right down to Crest Whitestrip smiles, are the modern faces of the brands. They are our icons!
Except I heard the most wonderful rumor the other day. I heard that one man, who comes to us from skate and music, is out to change all that lame and his name is Damon Way.
Does it sound familiar? Oh but it should!
You’ll remember Damon as part of the heated rumors surrounding Dane Reynolds and co.’s aborted brand Destroyer. It was whispered that he would be the genius behind it all because he is a genius, having created/sold DC and a heap of other things.
Destroyer died in a heap of bloated ego (allegedly!) but Damon don’t need it because he has Fact. a white hot skate/music brand that the kids are . And rumor has it that he is thinking about dipping into the surfs!
A very good source tells me he was posted on the sand at Trestles very recently, wearing all black, scouting talent, trying to find the right surfer to fit the Fact. ethos. Scraggle. Snarl.
But maybe his trip was unsuccessful. He was heard mumbling, “They don’t build ’em like Christian Fletcher anymore…” as he headed back up the path, though my very good source says he’s not giving up.
Ditch daddy, boys! Head down to Trestles and get wild!
Homeschool’s out for summer!
Homeschool’s out forever!