A hot whisper suggests that the World Surf League is trying to undermine Hurley. Shall we investigate?
As co-proprietor of your beloved BeachGrit it should come as no surprise that rumors come in fast and furious.
Bam!
Bam!
Kelly Slater is a chemtrail?
Bam!
New wavepool for San Clemente?
Bam!
Sometimes their veracity is worth chasing. Worth spending the time, energy and resources to dig for underlying truths. Mostly it is not and do you want to know why? Because 7 times out of 10 the rumor is true and the other 3 times it is funny!
And lets nibble a fresh one! It has been suggested by a tremendously good, tremendously inside source that Hurley, your second favorite eponymous surf brand after Mayhem, that exactly zero dollars has been spend marketing the upcoming Hurley Pro.
Zero by the World Surf League. Zero, as mandated by the World Surf League, by Hurley.
Allegedly!
No marketing!
And I kind of believe it because I have not been served one pop up ad whilst shopping for Christian Louboutin smoking slippers online, I have not seen one print ad (in the Los Angeles Times) and I have not seen one billboard or streetlight signage even in San Clemente.
Furthermore, the same tremendously handsome source has also suggested that the entire contest will be run in the double, or overlapping, heat format.
Purportedly!
But why? And the only thing I can imagine is that the WSL is aggravated by Hurley for some reason.
Maybe WSL CEO Paul Speaker thinks it is rude for your third favorite eponymous brand, after Mayhem and Maui and Sons, to simply squat on the mainland USA’s only Championship Tour surf contest without caring about his bigger, fabulous, 24 billion people picture?
Maybe the WSL is trying to flex its muscle and force Hurley’s parent company (Nike) into doing a major spend, becoming title sponsor of the whole deal like it is title sponsor of professional skateboarding’s Street League? Like, an all or nothing kind of play?
Maybe WSL CEO Paul Speaker has Graham Stapelberg in the wings really begging and pleading to be the sponsor and is thus making it very uncomfortable for your fourth favorite eponymous surf brand, after Mayhem, Maui and Sons and Stubbies, to wring any value out?
“Please…” Graham implores WSL CEO Paul Speaker while on his knees “…please my lord. Give me the Trestles contest. If it is mine, if it is the Graham Stapelberg Pro, then nobody will ever slap me again. I will be all-powerful! I will be the Graham Stapelberg Pro!”
Maybe?
Who knows but guess who’s not going to dig any further?
You’ve got it, baby!
Wow, this article really digs deep! How deep? About a grain of sand deep and with an almost complete lack of grit….Think I’ll click on the Gone Viral link and get the scoop on the Ivanka Trump rumor….
Doubt it, I worked at the biggest one and it’s not doing too hot… The whole country is hurting pretty bad.
I’m far more interested in the events that led to Hurley’s #Tournotes becoming WSL’s #Tournotes. I have a feeling it was something to do with the fact that #Tournotes in it’s original Hurley form showed the top surfers in the world behaving like normal human beings with a personality and a sense of humour, and on one occasion showed them playing mini golf for beers in someone’s rental backyard. This would have infuriated the WSL, who only like vanilla and think chocolate sprinkles are the work of the devil. In other words, crush personality, crush fun, remove anything risqué, and ensure the best in the world continue to behave like American pro-jock robots at all times. WE ARE BORG. Resistance is futile.
I would argue that Hurley/Nike sending out (spending money on that) “twelve” series is marketing and promotions enough. Odd timing that I just got a email to see chapter 3 from series via Hurley x Nike site and through out the whole video there is WSL commentary and WSL tour promotion? Its like sudo Beach Grit Marketing ploy of “buy this awesome Quik boardshort” marketing/non-marketing.
If Nike uses its viewership to send out this video just to its shopping list of emails it probably crushes that of WSL alone viewership.
what else did peter king tell you?
God is vengeful. Homosexuals will go to hell. Maybe some other stuff.
“Trump is God’s Chosen One!” -Peter King, probably.
He can hype God all he wants, but his teeth tell me that He doesn’t exist. Or at least that beyond vengeful, He’s cruel.
fuck that guy tho
Simple solution: two events in Brazil (ok, we can change the location from Rio). As Slater is soon going to be a retired multi millionaire, there´s not even a surfin idol in USA (maybe Toledo, but he´s a transplant) to justify a major WSL event there.
lowers, one of the best, most consistent, most contestable waves on the planet…vs….shithole zika infested brazil closeouts
They should just come to NY. Speaker likes it here and he would probably see that as a better use of his marking dollars..Tie it in with the opening weekend of the NFL and even the last week of the US Open. Yes, the sports are completed unrelated but a lot of the world’s media is here.
Police would not let them in the water
In Long Beach we’re good. It’s Rockaway that’s the shit show.
Which was better?
Honestly…the waves are about the same. We both have jetty’s so depending on how the sand is shifting underneath some spots can be better than others. But at least here in Long Beach you won’t get a ticket for being in the water.
i saw a couple photos on the insta of rockaway that looked 🔥🔥
Simpler explanation: WSL has no money to spend on promoting the event, which only we degenerate internet surf site trolls care about anyway.
True. But my source also suggested that the WSL told Hurley “no marketing” as well…… strange. Very very strange.
Karl, thank you for providing an element of truth!