Is the newly solvent clothing giant on the verge of pulling out of the famous big-wave event?
Do you remember the rumor, just two months ago, that Red Bull was flying back and forth to Oahu to court the famous Aikau family? That it was pushing to win the broadcast rights for the event from the WSL?
Red Bull didn’t want naming rights, necessarily, although cans of the company’s popular stimulant soda would, naturally, be suddenly apparent in broadcasts, but wanted to turn The Eddie into “a proper show.” Like this year’s Cape Fear event.
Of course, if Red Bull, who famously fell out with the WSL over co-sponsorship rights, had got their way, it was likely it’d become a non-WSL event. Which meant, no John John, no Kelly etc.
As to that rumour, it appears that after meeting the Aikau family Red Bull decided to quit chasing the broadcast rights.
Now, the coconut wireless is “humming” according to a very good source with the rumor that Quiksilver could not reach an agreement with the Aikau family to hold the annual namesake event. A big merchandise deadline was supposedly missed (t-shirt production from China) as well as subsequent extensions.
Has Quiksilver, perhaps wisely, decided that the chances of The Eddie ever being as good as 2016 are so slim any subsequent money poured into it would be wasted?
Would you, if gifted the keys to the clothing giant that was once famously six hundred million dollars in debt, continue to run with The Eddie?
Or would you pour the surplus money into your number one team rider Matt Banting?
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Every year the same rumour.
And who would know what surfers Quick sponsor without Google?
when Quik first started making those faux jap rubber suits with the silver and copper innards they were the hottest thing around. Circa 2001 maybe
Quikhigh???
The next Eddie will be great…maybe not 2016 great but it will still be great in its own way so any assumptions to the contrary are foolish.
can quik blow it any harder
Red Bull turning The Eddie into a proper show through the mandatory use of stimulants
I’d watch that
they really should have spent the money trying to make an androgynous clone/combination of Slater and Steph.
you telling me steph’s not androgynous?
Steph is sexy in that no makeup type of way.
As much as I try to see her as sexy…just ain’t happening.
Pete Mel is on team Quik pay him more money for sure!!
Haha old mate Matt Bintang what a rubbish company, chanced one of their wetsuits this Victorian winter, no shit it lasted 10 surfs and was in tatters.
My Billabong steamer lasted 1 surf. Back to North Korean Rip Curl
When in doubt…go with a suit that’s made by people whose lived depend on it being good quality.
Yeah Baby Bunting is a piss weak flag waver. lol Santa Cruz gets pretty cold too. I’ve found the best suits are O’Neill and RIp Curl. They all have shit shelf life, but show me current gen rubber that works and lasts and I’m sold.