But what does this mean? Does Billabong want to invade? To conquer?
For the second day in a row I am very confused by something Billabong related! Yesterday it was Billabong’s ex-CEO Matthew Perrin and the “gift” of a $75,000.00 car. I lived in Australia for a brief moment but it was enough to know that $75,000.00 car looks like this.
And so Matthew Perrin went and allegedly had affairs and allegedly got mistresses pregnant and allegedly lost the family fortune, forcing his ex-wife and children in to alleged homelessness but…
Maybe wife deserved for buying her husband a car that looks like this?
Oh I don’t know. Confusing!
And then today I read a story about Billabong sees Hawaii as a “bullseye” for the brand’s growth.
Shall we read a bit of the story Billabong sees Hawaii as a ‘bullseye’ for apparel brand’s growth in the Biz Journal?
Of course!
While the waves made a late appearance at this year’s Pipe Masters, sponsor Billabong has shown up from Day One — the Australian apparel brand holds the naming rights to the decades-old surfing event on Hawaii’s North Shore.
Scott Hargreaves, global vice president of men’s marketing at Billabong, told Pacific Business News the event is critical for the brand’s outreach to the Hawaiian market.
“We have key strategic regions around the world that we like to say that we can own from a surfing industry perspective,” he said. “And Hawaii is bullseye.”
Billabong has been a part of the iconic surfing event since 2007 and was its owner and operator in conjunction with the Association of Surfing Professionals before the governing body was taken over and later renamed World Surf League.
After the WSL acquired the event, Billabong began to operate as the surfing event’s title sponsor starting in 2014.
“Basically, we don’t have to run the logistics anymore, it costs us less money, and we still get to leverage and own the event as a really strong Billabong property,” Hargreaves said.
Hargreaves wouldn’t say how much Billabong pays for the rights, but said the deal is “in the millions.”
So wait wait wait. Billabong owns Hawaii? Hawaii is “bullseye?” Forget the grammatical oddity of using “bullseye” as an adjective for just one moment and ponder. Do you think sugar barons and bastard explorers who exploited the islands also felt they “owned” Hawaii and it was their “bullseye?”
Don’t these sound like fighting words? Like old time imperialism?
bong owns rvca. they’ve infiltrated the islands better than volcom due to the mma side of things
I think it means Billabong is going to forge King Kamehameha’s signature on some loan documents and buy Eddie Rothman’s house out from underneath him.
I am sure it should read ” Mums shitbox” and am pretty confident her box would be not to fun to ride in!!! Almost the hint of camel toe – such a great follow up to Laura the other day!!
I think in this case “bullseye” is still a noun. They just forgot to use the indefinite article before it causing the confusion. Isn’t it fun to be a grammar nerd?
It’s been a hell of a year really hasn’t it
Considering the Queen of the Monarchy was held at gunpoint and forced to sign over the Kingdom of Hawaii to a powerful group of haoles….”Hawaii is bullseye,” seems on target.
Loving the self portraits, Chas! So sexy!
Rumor: They are looking to open a Billabong Store in Haleiwa like Quik and Volcom. From what we hear Rip Curl is opening in the vacant lot across from Surf N Sea and Hurley bought WRV. Possible Rumors but this stuff is normally true.
So who’s left? North Shore Surf Shop, Surf N Sea, Barnfield’s Raging Isle, and HIC. Around the way in Wailalua, you got Third Rock Surf Shop. Sorry if we forgot anyone.
Support Your Local Surf Shop
Mahalo
Did they finally build on that lot? And, more importantly…is there parking?
Been off Island for a few weeks. Would need someone else to give a construction update.
But construction is taking place, right?
To my knowledge, yes.
Cool, thanks. I can’t wait to see what it looks like. That lot was an eyesore with the crappy fencing and sketchy parking.
Majority of sales from the Quik, Volcom, Hurley, Billabong and Rip Curl stores will be syphoned off island daily as the credit card machines sync up every evening. Mahalo for nothing.
Will buy all my product from Arakawa’s shop, Barnfields, HIC and North Shore Surf Shop, where more of the money stays on island.
Amen to that. Supporting your Local Surf Shop, Supports your community.
What exactly is your qualm with these vehicles, Chozzlos? You don’t like box?
Oh I love them all. It’s just I have a hard time picturing how they would look parked out front the Perrin’s old 33 million dollar mansion…
I think they meant “bullshit.” They don’t make any money there or on the event.
Everyone wears some sort of surf-branded apparel in Hawaii even if it’s just a t-shirt so their logic for trying to get a bigger chunk of that revenue is pretty sound. Granted I don’t know what their margins are, etc. so it could be a loss leader just to say that they are “the biggest surf brand in Hawaii.”
but usually its 10 year old volcom scrap from the salvation army or shit people found out of a dumpster. no ones wearing 2017 bong trunks
I don’t know about that. My 50-something year-old boss out there used to wear new Quik t-shirts all the time so someone is buying. Also don’t forget that the financial demographic is changing, especially in Haleiwa, so the Nick Woodman’s who just paid millions for property want to fit in and wear their surf kit.
That’s Costco quik gear… Hawaii is too expensive to shop anywhere else… the highest revenue Costco in the world is Honolulu and I think there are a few other Hawaii Costcos in the top five… if Kirkland were to make surf gear, they’d “own Hawaii”
I never went to Costco while I was there so I can’t say what the demographic was. But I live in NY so for me there was no real difference in the cost of things except for gas which means I didn’t get sticker shock.
Latinos are the #1 demographic to be to be marketed to national ad council. guess they are trying to convey that Hawaiians are indeed “island Mexicans”
How many AI FOREVER hats can they sell?
until FOREVER
Excellent point.