There's still a place to get filthy rich in the surf industry!
Have you dreamed of getting rich in the surf industry only to be told that the money has dried up? Gone away? Never to return? Well then you, honey bear, haven’t been to Torquay! Apparently, and according to Forbes, the little Victorian hamlet is Australia’s Silicon Valley of Surf!
Should we read about the very rich company Rip Curl?
From the rooftop of Rip Curl’s headquarters in Torquay on Australia’s southern coast, Steve Kay squints into the scorching Victoria sun, surveying his surfing empire. Down below are signs for various Australian brands: Quiksilver, Reef, Strapper, Gboards, plus dozens more surf-related shops in the bustling Surf City Plaza. Rip Curl began in the 1960s, helping to spark the rise of Aussie surfing at nearby Bells Beach and launching a wave of entrepreneurial energy, turning this town into the Silicon Valley of surfing startups.
Torquay certainly isn’t a town full of beach bums, at least not anymore. Michael Di Sciascio, chief executive of surfboard and accessory maker Strapper Surf, remembers arriving as a teenage dropout and hearing landlords say: “I don’t rent to surfing scum.” Today the surf business is booming along the coast around Torquay. “There’s a strong entrepreneurial culture here,” he says. “Surfing is competitive, also supportive.” We chuckle over an earlier call. When FORBES ASIA checked in by phone, he postponed our meeting, the first time I’ve had a CEO reschedule an interview “because I hear the surf is really good.”
Ummmm what are you waiting for! Book your ticket to Melbourne then drive straight south! Don’t pause in Geelong even though you’ll be tempted by that city’s charm and wonderful footy club.
Drive on and on and soon you’ll reach a gleaming village where Rip Curl’s marketing guru Neil Ridgway walks the streets with pockets so filled with Australian dollars that little North Korean boys scoot along behind him picking up the bills that fall on the sidewalks, paved with surf wax, and send them home to their families, who out of gratitude, create beautiful Rip Curl garments!
Surf riches are yours!
Read the rest of the story here if you need more convincing.