Do you have surfboards with holes but don't know how to fix? I know the feeling!
Five weeks ago, ish, a New Yorker turned Dana Point transplant, Brad Pierson, entered my mailbox with a proposal.
He asked, would I accept advertising from his little company Board Bandages? I examined his website and I discovered the company makes colourful band-aids for surfboards. This appealed to me very much.
Periodically, I’ll try to repair a hole in my surfboard, buy all the ingredients, pursue with gusto and so forth, only to ruin my pretty sleds with waterfalls of resin, destroy a patch of grass and be thirty bucks down.
As it happens, a photographer pal of mine had wanted to produce a BeachGrit-branded metallic ding tape, sourced from Japan where he had worked as a professional model. I thought it a fine idea and I don’t know why we didn’t pursue it.
Brad Pierson, who is thirty five years old “but my joints say sixty seven”, and who stands at a paltry five-foot-seven-inches, told me he liked BeachGrit very much (flattery always succeeds) and I asked if he could send his product to me for testing.
The board bandages come in a sheet, which you peel off and apply to your surfboard.
It’s so easy I only marginally screwed it up fixing a busted tail.
I like it. Yes! We take your money. I’ll even throw in an advertorial interview!
Which is here.
BeachGrit: Tell me everything!
Brad: I started developing Board Bandages almost a year ago but, only brought them to market two months ago. The idea came from using random stickers as ding repair and a pure hatred for Solarez. I kept replacing stickers on the same ding over and over again after they’d peel off, crack, etc. When I gave that up and went to use some Solarez I had bought a month or so prior, I found it exploded in my trunk all over a brand new set of Futures. My now business partner and life-long friend had told me of an amazing adhesive he had developed for some stickers and we just kind of started kicking around the idea. We then developed the textured top sheet for the bandages and voila! (For the Millennials in the room that means the idea was “lit” and we were “ ‘bout that lyf”)
Talk me through the specifics of ‘em. What are they made of, how big a hole can you fix?
When you pick them up you’d notice similar qualities to a thick sticker. What sets them apart is our proprietary textured top sheet and incredible adhesive. The top sheet’s texture allows for the Board Bandages to be waxed almost better than your actual board. However, it is also extremely hydrophobic so water beads right off, making it perfect for any ding, anywhere! Our adhesive goes on and stays on! (Do I sounds like Billy Mays yet? Well, before he died.) The original test bandage has literally been on one of my boards for a year. Hasn’t faded. Hasn’t peeled. Still cute (Derek’s words not mine). Plus, when you’re ready to take your board to your shaper they’ll come off without leaving a mess or residue.
But wait! There’s more!
We also offer the ability to brand Board Bandages however you’d like. So, if a shop wanted their logo on it, we could do it. If Chas wanted the Stab logo so he could channel anger before every wave, we could do it. If Derek wanted a photo of Chas being angry at Stab to channel joy before every wave, we could do it. Just use our little template and send it over. As far as size goes, we make them in two packs right now: Shortboard and Longboard. The Shortboard pack contains four unique shapes to accommodate dings on almost any part of your board while the Longboard pack contains the four Shortboard shapes as well as two much larger, longer shapes. We’re currently developing a SUP pack as well. Ya know, just in case some period blood gets on Laird while he’s shredding and a shark takes a nibble. We got you and your scientifically sound logic homie! On top of that we’re currently producing a custom Board Bandage to protect the entire hull of a ten-foot boat.
What was the process of turning your idea into an actual biz?
Once we had finalized the material, shapes and first round of packaging, we put together a few demo packs and started handing them out to friends and local shops for feedback. Once we felt set we basically did all the boring crap people do to set up businesses. Come to think of it, I’ve never gotten any completed forms back. So, who knows, maybe I’m not an actual business.
Is it all yours? Did you have to kick in much money? Is it a full-time gig?
It’s just me and my business partner and we both have other gigs for now. The goal is to make this my only gig, employ all my friends, buy 42 Album Surfboards and go on a twenty-three year bender.