Chapter 3: Or when Sam George rides in and saves the day.
(I am writing a series about Yemen because what is currently happening there is terrible beyond. My inaction disgusts me and so I am going to introduce you to to the country because… the place, people, culture all deserve to be saved. We’ll get into the meat next but just one more meander about how we all actually got to Yemen in the first place…)
Chapter 3
My best friend, J., and I both surfed albeit poorly. I had grown up in coastal Oregon. He had grown up in rural Minnesota. But still. Once surfing truly enters a life, maybe even especially coastal Oregonian and rural Minnesotan lives, it reorients most things. Where to live, where to go to school, when to… not work and where to travel. And after 9/11 all I wanted to do was travel to Yemen and surf.
We didn’t know anything about the coastline other than what we could piece together from old maps and rare Internet posts. It seemed surfers, or windsurfers at least, had been to the island of Soqotra that hovered closer to Somalia than Yemen but information on the mainland was limited at best. J. had a penchant for ancient Islamic trade routes and could account for the country’s booming 11th century frankincense markets and what the British living in Aden during the 18th century thought about the southern Yemeni diet but nothing about surfing. It appeared Duke Kahanamoku didn’t make it that far on his “share surfing with the world” tour.
And so I concluded that no one had ever surfed the mainland. But how to know for sure?
The answer, like everything surf in the early aughts, was to call Sam George.
He of the golden bouffant and single earring. He married to surfing’s ultimate crush (Nia Peeples from North Shore). He the gatekeeper to all that mattered. He the Editor-in-Chief of Surfer magazine.
Back then surf media didn’t attract the low-lives and has-beens of today, or so it appeared. Sam George was a towering monument to earthly success, he of the linen shirt/pant/unstructured jacket combo, he of the white Ferrari Testarossa.
I don’t know that he actually drove a Testarossa but it in my Oregonian mind he did and I figured it worth a shot to contact him, tell him that I was going to surf Yemen’s mainland and ask if Surfer wanted the story.
I had never written anything in my life.
We had no idea if we could even get visas to Yemen much less travel the country.
But my operating principle since birth had been “it’s easier to ask forgiveness than permission” which is a close relative of “shoot first, question later” so I sent an email that I wish I still had. I’m certain it was filled with pompous grandiosity and ridiculous assertions. I’m certain it would be the pièce de résistance in the Asshole Museum.
Yet somehow it worked.
At first Sam George tried to push taking professional surfers with us. We told him it was too dangerous and he somehow demurred. We then told him that we needed the money up front and somehow he agreed. A few weeks later I had a crisp check from Surfer magazine in my hands for $2000.00.
Sam George responded that he was interested in hearing more about this adventure and J. and I were invited down to Surfer’s offices which were then in Laguna Beach, I think, or somewhere weird. There we met with the surf icon and he was everything I dreamed he would be. Vivacious white smile, tan chest peeking through a casually unbuttoned Hawaiian shirt. I don’t remember much from that day other than that and Sam’s single earring, J. spinning on about ancient trade routes and Sam telling us that, to his knowledge, no one had ever surfed mainland Yemen and that he would be happy to run a feature if we dare attempt. At first he tried to push taking professional surfers with us. We told him it was too dangerous and he somehow demurred. We then told him that we needed the money up front and somehow he agreed. A few weeks later I had a crisp check from Surfer magazine in my hands for $2000.00.
Never before had I felt so high.
J. hurried up and applied for an Arabic language scholarship from UCLA. He promised them he would go to a school in the capital Sana’a and study Yemen’s enviously pure strain of Arabic and they gave him $3,000.00.
But now we were also really stuck. $2000.00 was a small fortune but not quite enough for a three month traverse of Yemen. That’s how long we decided we needed. Three months. J. hurried up and applied for an Arabic language scholarship from UCLA. He promised them he would go to a school in the capital Sana’a and study Yemen’s enviously pure strain of Arabic and they gave him $3,000.00. And we were rich beyond our wildest dreams but still had no idea about how to actually get to Yemen so called our friend N.
N. was American but had grown up in Bolivia and possessed a sort of heads down dogmatism when it came to absurd ideas. He was happy to join up even though he had never surfed a day in his life, Bolivia being South America’s only landlocked country etc. And so he began searching Yemeni companies on the Internet and emailing the given contact, explaining that now three intrepid explorers were going to come and Make Yemen Great Again by surfing almost passably on their virgin waves.
And a man by the name of H. responded.
H. was, from what we could tell, the son of Yemen’s ex-prime minister. He had gone to university in America, split time between Dubai, Cairo and Sana’a, had multiple business in Yemen and had an easy manner over email, just telling us to show up and we would be taken care of. I can’t recall what N. promised in return but I think at this point we were relatively honest and thought surfing was simply the best thing ever and to do it in Yemen would be the best thing ever and not just for us. Surf tourism etc. Relatively honest and ridiculously naïve.
H. didn’t seem like he cared about what we had to offer, anyhow, and just seemed intrigued by the harebrained-ness.
And like that we were set.
Except that none of us had a camera or took pictures.
Or had ever written anything for publication.

nia peeples. straight up babe. george you lucky little fucker you
Good stuff. Just sent the link to The War Nerd, another cracking writer pushing the Yemen wheelbarrow. Follow on him on Twitter. https://pando.com/2015/01/1…
Thanks for that link.
I remember when this article ran. I was a teenager and it was so different than anything else being run in the mags. It really captured my imagination. The pictures were small and the type seemed more compact than anything else in the magazine. Probably because there weren’t any of the poster boys on the trip. It was probably the coolest thing they’d done in years and it was kind of run like a side note. They should really do more of this kind of stuff. San OP. I commend you, Chas, for getting out there and making it happen.
Sam George’s dangly ball of gum white earring was really something to behold. Don’t know if it says Ferrari but maybe white T Top Camaro.
Silver feather/turquoise bead earring was a Sam George signature in those days.
I actually had one of those. It was actually ripped out of my ear in an interference debacle at Black’s! Tensions run high when almost half ways almost ex pros realize that their ‘sponsors’ have brighter prospects pretty much everywhere around them. I didn’t care enough about it to have it replaced.
I actually had one of those. It was ripped out of my ear in an interference debacle at Black’s! Tensions run high when almost half ways almost ex pros realize that their ‘sponsors’ have brighter prospects pretty much everywhere around them. I didn’t care enough about it to have it replaced.
Well, you know what happened to Lawrence of Arabia, right? The thing he never really talked about . . .
Wait. Two dudes with zero clips between them cold-pitched the EIC and walked out with a $2k check? I think I just threw up a little.
But also: this series rad. Don’t stop please.
I know, right? $2000 would cover half of one plane ticket back in the day. Cheap ass Surfer mag.
Seriously, though, Chas should tell us more about how they survived on so little for so long.
*Edit. I just saw the super thick board bags. $2000 may have been used to cover luggage fees.
Just wait!
Have you seen that pic? And I just remembered… his single earring was a dangling cross!
shhhhh, dont distract him!!
“Wanna go to Yemen?”
“Ya man.”
Enthralling, hope you dont have more than 26 characters though.
Only one more who can’t be named!
Very entertaining without one needless word included.
An illustrated book could be a nice adaptation. If this was put through the gauntlet of a film adaptation and was green-lighted, what actor would play the lead Chas Smith?
kenny powers
Adam Sandler.
What about Steve Buscemi?
Snap!
ellen degeneres?
or Meryl Streep
Strider Wazzaloooski
The final scene is Chas being invited on to the Ellen DeGeneres Show and Strider is already locked to play Ellen.
Valid point. But maybe Strider has the Eddie Murphy, Big Mamma’s House, combo role up his very tight sleeve…
He’s got the tits for it.