Gluten free! Vegan! Non-GMO!
Laird Hamilton, best known for his theories
about sharks and women’s periods, has a line of drink mixes, Laird
Superfood. According to the brand’s website, Laird apparently had
an epiphany one day when he was adding his usual scoop of butter to
his coffee. There must be a better way!
I received some samples of Laird Superfood. I tried them, so you
don’t have to. Unless you want! I mean, you can! You do you, you
crazy diamonds.
Laird Superfood is sold in single-serving 24-gram pouches. They
are tastefully designed in shades of green. Gluten free! Vegan!
Non-GMO! The logo features the outline of a figure, presumably
Laird, riding a SUP. In the logo, he is depicted as a regular
foot.
My samples included two flavors: Hydrate, which contains
freeze-dried coconut water, and Instafuel, which the packaging
describes as “premium instant coffee” with superfood creamer. The
Instafuel requires boiled water, which doesn’t feel all that
instant. But it does promise to take our coffee experience “to the
next level.”
The Instafuel package has a large photo of Laird. He paddles a
SUP in a giant, photogenic wave of the sort that Laird is famous
for riding. In the picture, Laird, a regular foot is surfing
backside on a right. This hurt my brain. It reminded me of the time
I saw a stock photo showing a left used to depict Malibu.
But I’m sure all of this is totally fine. Maybe Laird was SUPing
switch to make it harder. Maybe that’s what happens when you eat
the Superfood. You SUP switch in giant, photogenic waves.
Laird Superfood includes the supplement Aquamin. Derived from
ocean algaes, Aquamin contains calcium, magnesium, and assorted
trace minerals. The health benefit claims of Aquamin depend on
sciencey studies about calcium depletion and bone-density loss
during exercise.
According to the manufacturer’s website, Aquamin provides
uniquely deliverable calcium supplements that’ll make your bones
stay strong even when training or growing old. No word on what
it’ll do for your sex life. I know y’all are super
disappointed.
When I ate the Superfood I did not immediately acquire the
ability to fly or anything useful like that. Presumably it added
calcium to my bones, but I felt nothing. Not even a tingle. This
was slightly disappointing.
I mixed the Hydrate with bottled water in a 12-ounce container
as the instructions demanded. Once mixed, it has a milky, white
color. The flavor is nothing to write home about. Not terrible!
Just not super exciting.
It needed something. I rummaged around the kitchen and found
vodka of questionable vintage. I added the vodka to the Hydrate.
Mmm, vodka. I added more. Even better. Then I was out of coconut
water Superfood. More Vodka. What were we talking about again, I
don’t know. Vodka, good. Next time, I skip straight to vodka. More
vodka.
I approached the Instafuel with trepidation. Instant coffee. I
once carried a French Press in my camera bag on a bike-packing trip
in Oregon. This was a stupid decision, because packing out wet
coffee grounds is stupid. But it does give you an idea of my
feelings about instant coffee.
I again entered the kitchen to boil the required boiled water,
which just about exhausts my kitchen repertoire. I added boiling
water to the instant coffee and Superfood mixture. It dissolved!
Magic! A thin layer tan bubbles, resembling crema, appeared on the
surface. I know this game. I see you, Instafuel! I see you trying
to fool me into thinking you are actually good coffee! You can’t
fool me.
In graduate school, I did research at the French Foreign
Ministry archives, which at the time were housed in the Foreign
Ministry building. They took our passports and escorted us through
the hallways. We were allowed at intervals to leave the reading
room and down in a basement, there was a coffee machine. It
dispensed espresso in tiny paper cups. I never figured out how to
turn off the sugar, so I downed many tiny, heavily sugared
espressos. It kept me awake long enough to read piles of diplomatic
documents, but it was not a good coffee experience.
I recount this story, because the Laird Superfood Instafuel
reminded me of the coffee dispensed from the machine in the Quai
d’Orsay basement. There is a hint of coffee flavor and a creamy
mouth feel. An intense coconut flavor, reminiscent of sunscreen,
lingers on the palette. As I sipped, I tried to imagine Hawaii and
wafting palm fronds and giant, photogenic waves. I failed.
If you like your coffee very sweet and you enjoy
coconut-flavored things, Laird Superfood Instafuel is your dream
morning libation. It is easy to make! And almost instant! But so is
Starbucks Via, which more closely resembles coffee.
Mostly, I’m just sad I didn’t suddenly acquire Laird
superpowers. Maybe it’s the wrong time of the month.