The earth sings its praises!
The next event on the World Surf League calendar is the very exciting Corona Bali Pro which kicks off in just four short days. Or I mean was the Corona Bali Pro which has officially changed its name to the Corona Bali Protected in order to bring awareness to plastic pollution in our oceans. Press release time!
KERAMAS, Indonesia, May 22, 2018 /PRNewswire-HISPANIC PR WIRE/ — As title sponsor of the WSL’s Bali Pro Championship Tour event, Corona is transforming the previously announced “Corona Bali Pro” and renaming it “Corona Bali Protected.” This name change is aimed at sounding the alarm on one of the biggest threats to the survival of our oceans: marine plastic pollution. It stands for the vision of turning Bali into a pilot project, a blueprint for solving this global environmental issue by implementing the Parley AIR Strategy.
Last May, Corona made an ambitious commitment with Parley for the Oceans to protect 100 islands around the world from marine plastic pollution by 2020. In addition to this commitment, Corona and Parley are now inviting brands of the consumer packaged goods industry to join a task force with the objective of leaving a lasting legacy in Bali’s coastal regions through the implementation of the Parley AIR strategy – Avoid plastic, Intercept plastic debris, and Redesign materials and products.
Totally great, right? So why was my reaction after reading this earth friendly news to chortle? If you were sitting next to me I would have chortled then elbowed you in the shoulder all like “can you believe this silliness, bro?”
What’s my problem? Corona and the World Surf League are doing something good by bringing awareness and practical steps in order to reduce the poison of plastics. They together are trying to be part of the solution but here I am mocking them for it. Is it because I came of age in the 1990s when trying to do anything at all was seen as patently uncool? Generation X. Slacker etc. I’m a loser, baby, so why don’t you kill me etc.
Does that explain my rude spirit or am I just a run-of-the-mill asshole?