Branding: Corona Bali Pro gets a new name!

The earth sings its praises!

The next event on the World Surf League calendar is the very exciting Corona Bali Pro which kicks off in just four short days. Or I mean was the Corona Bali Pro which has officially changed its name to the Corona Bali Protected in order to bring awareness to plastic pollution in our oceans. Press release time!

KERAMAS, Indonesia, May 22, 2018 /PRNewswire-HISPANIC PR WIRE/ — As title sponsor of the WSL’s Bali Pro Championship Tour event, Corona is transforming the previously announced “Corona Bali Pro” and renaming it “Corona Bali Protected.” This name change is aimed at sounding the alarm on one of the biggest threats to the survival of our oceans: marine plastic pollution. It stands for the vision of turning Bali into a pilot project, a blueprint for solving this global environmental issue by implementing the Parley AIR Strategy.

Last May, Corona made an ambitious commitment with Parley for the Oceans to protect 100 islands around the world from marine plastic pollution by 2020. In addition to this commitment, Corona and Parley are now inviting brands of the consumer packaged goods industry to join a task force with the objective of leaving a lasting legacy in Bali’s coastal regions through the implementation of the Parley AIR strategy – Avoid plastic, Intercept plastic debris, and Redesign materials and products.

Totally great, right? So why was my reaction after reading this earth friendly news to chortle? If you were sitting next to me I would have chortled then elbowed you in the shoulder all like “can you believe this silliness, bro?”

What’s my problem? Corona and the World Surf League are doing something good by bringing awareness and practical steps in order to reduce the poison of plastics. They together are trying to be part of the solution but here I am mocking them for it. Is it because I came of age in the 1990s when trying to do anything at all was seen as patently uncool? Generation X. Slacker etc. I’m a loser, baby, so why don’t you kill me etc.

Does that explain my rude spirit or am I just a run-of-the-mill asshole?

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Rumpelstiltskin
Rumpelstiltskin
8 years ago

Isnt that cute that Dirk ‘The Ziffmeister Ziff’ cares, while his venture capital company still invests in fossil fuel exploration and production on land and in the oceans of the world, but then again Dirk was a director on the board of the Weinstein Company, until a few months ago, so it must be good

Huckleberry
Huckleberry
8 years ago

I fn ❤️ Coronas. With a lime , are you kidding? So damn goood.

Low wide stinkbug stance
Low wide stinkbug stance
8 years ago
Reply to  Huckleberry

Have you seen the price of limes lately? They cost more than the beer!

J H
J H
8 years ago

The garbage situation in Bali is a disaster.

And it’s mostly because of the locals.

So unless they get their shit together they will end up being buried in in plastic.

DrunkenAngel
DrunkenAngel
8 years ago
Reply to  J H

It is the producers.

wincy
wincy
8 years ago
Reply to  DrunkenAngel

I concur.

Bin_Chook
Bin_Chook
8 years ago

Cool that all the competitors will be riding algae foam blanks glassed with bio-epoxy resin as well. Oh, wait….

Eddie Haiku
Eddie Haiku
8 years ago

Little fucking genius.

astro
astro
8 years ago

Well, for once I’m not going to knock wsl or anybody that’s raising awareness for this issue.

It’s a massive problem in some places. It needs attention and needs fixing.
You’re all correct – a few surfers bleating and picking up plastic ain’t going to do shit.
But it’s a start.
It needs Governments to get involved to come up with a way to put in place systems that work for them to deal with this. Education and commitment from local communities.

Here’s one for kiwis and aussies – our recyclable plastics were being shipped back to China and dealt with there. Now they’re not, I have yet to see a comprehensive plan announced from either country of how they will be dealt with now China isn’t taking them.

wincy
wincy
8 years ago
Reply to  astro

Germany made it the responsibility of the producers of packaging to ensure it is returned then reused or recycled. 10c for glass bottles and 25c (!!) for big plastic bottles. You see them fucking nowhere. 5c on plastic bottles and you wouldn’t see them anywhere in Bali. 2.5c even. Will it fix everything? Nope. Will it make a massive fuckin change. Totally.

Black Rubber
Black Rubber
8 years ago
Reply to  wincy

Seriously. If Corona put up $100k to pay people 2c/plastic bottle, that would be a great start.

astro
astro
8 years ago
Reply to  wincy

Yes !
My wifes from Germany and she’s always told me about this being a practical way of approaching the problem.
But it’s how to get the message through to those countries who have zero political will to do anything. Most of them don’t even recognise they have a problem.
So it’s right up there at Government level – where the recognition for the need to do something has to occur.

Another uneducated opinion
Another uneducated opinion
8 years ago
Reply to  wincy

West Sumbawa had many people collecting plastic bottles, trouble is there is no incentive to pick up any of the other shit. Even the hotels burn the rubbish on the beach directly in front of the resort but not an inch further..

Tomas' silky smooth arms
Tomas' silky smooth arms
8 years ago
Reply to  astro

Fuck aussies are arseholes. Including me.

astro
astro
8 years ago

Why – no need to feel like that, mate !

Tomas' silky smooth arms
Tomas' silky smooth arms
8 years ago
Reply to  astro

We are entitled fuckers

astro
astro
8 years ago

Well, if you think you’re gonna entitle yourself to my next wave by dropping in, you can piss off.
j/k
mate next ones yours !
Carve it up !

Tomas' silky smooth arms
Tomas' silky smooth arms
8 years ago
Reply to  astro

Haaa mate! I’m too lazy and jaded to drop in.

astro
astro
8 years ago

Onya, me too.
Hey, it’s still yours, ya goin ?

Tomas' silky smooth arms
Tomas' silky smooth arms
8 years ago
Reply to  astro

All yours mate, go!

Brutus
Brutus
8 years ago

what because we are the highest per capita polluters in the World ?

longtom
longtom
8 years ago

Corona x Village Single Use Plastic Pro has a nice ring to it.

Jen See
Jen See
8 years ago
James Bickerton
James Bickerton
8 years ago
Reply to  Jen See

So Kelly won’t hold the record for being the first Olympic Surfing Gold Medalist.
Tonight I will sleep peacefully knowing that Darth Slater has been stopped from being BIG IN JAPAN .

Jen See
Jen See
8 years ago

it is a sick burn from señor aguerre for sure!

James Bickerton
James Bickerton
8 years ago
Reply to  Jen See

Kelly hits reef ( taken down by the former emperor of G strings and thongs with a bottle opener )

Audit In Progress
Audit In Progress
8 years ago
Reply to  Jen See

Is it a better burn than Kelly burning Adriano WITH his wave pool? Maybe!

Jen See
Jen See
8 years ago

Signs point to yes!

Black Rubber
Black Rubber
8 years ago
Reply to  Jen See

The real burn is going to be watching Olympic surfing in shit onshore beachbreak. Team Handball featuring Austria and Norway, please. Or a punch in the head.

Jen See
Jen See
8 years ago
Reply to  Black Rubber

there’s always beach volleyball, i guess! idk. i don’t have cable, so i never really watch much of the olympics anyway.

Tomas' silky smooth arms
Tomas' silky smooth arms
8 years ago
Reply to  Jen See

Fuck. This is nauseating. Can we please stop developing our “great sport”.

DrunkenAngel
DrunkenAngel
8 years ago
Reply to  Jen See

How many times did i tell ever1. But noooooo had to milk the bandwagon. I heard it straight from the ioc.

astro
astro
8 years ago
Reply to  DrunkenAngel

Cynical as I am.
The IOC will have dished out millions to ISA to grandstand the wonderful sport of surfing. WSL wants to push their pool and have ISA pay for it.
ISA don’t want to pay for it coz they’d rather advance fukkn SUP and nut dragging and god knows what else. “Anything to do with a board, anywhere.”
So who’s gonna build the pool for the Olys – not ISA not WSL. Fuk it – back to the shit onshore crumble it’s likely to be. There’s yer surfn – Olympic style.
ISA – fucken joke.
Fuk who’s gonna want to have that gold medal ? May as well give it to some fin chukka from Brazzo right now. Or wherever. They can hock it off and snort it.
Coz that’s about what it’s gonna be worth. $10 hit of shittiest rush you can buy.

Those ISA wanks have taken the aloha spirit of the Duke and are owning it.
Just like WSL are trying to own it – “Crowning Champions for 40 Years” fuk off.
The common denominator in all of this wank fest is – (gasp) $$$$$$$$$
Surfing as it once was is fucked. Aloha.

James Bickerton
James Bickerton
8 years ago

Thanks beck.
Totally off subject.(me not you sea m .)
Ode to lost hemorrhoids and run of the mill assholes/rebels.
Farewell old piles
Hello new smiles
But I won’t be preaching
For the mode of anal bleaching.

James Bickerton
James Bickerton
8 years ago

Will the surfers be riding boards made out of wood ?ps Chas you managed to mention the brand Corona 10 times in the above beer ad . Not really a 6 pack or 1/2 a slab so should I buy 6 or 12 or does Corona come in packs of 10 now ?

Eddie Haiku
Eddie Haiku
8 years ago

Beer gone decimal? We’re all fucked now.

James Bickerton
James Bickerton
8 years ago
Reply to  Eddie Haiku

Maybe I’ll buy a bakers dozen ?

channelbottom
channelbottom
8 years ago

Coming from the WSL and an alcohol-selling company owned by faceless multinational conglomerates… gosh, I just can’t figure out why you could possibly be cynical.

janeausten
janeausten
8 years ago
Reply to  channelbottom

…and those preachy Corona Parley ad’s mire the otherwise flawless WSL product. Who is that pear shaped Brazilian female actor so enamoured with the ocean? Since when did ‘earnest’ sell beer?

PacificNorthPest
PacificNorthPest
8 years ago
Reply to  channelbottom

Given the utterly insane rate at which the WSL and its athletes pump carbon into the atmosphere, maybe they figure if it gets hot enough the plastics will melt away?

Brutus
Brutus
8 years ago
Reply to  channelbottom

I wonder if Corona are aware that the WSL still keeps endorsing that the surfers ride , disposable toxic surfboards?
It’s ironic with all the bullshit about saving the oceans and planet , that surfers/WSL are actually using antiquated toxic manufacturing process’s with 60 year old technology!

sheepfollowsheep
sheepfollowsheep
8 years ago
Reply to  Brutus

Well, at least they got rid of the desk. Imagine the carbon footprint from lugging that fukker around the world!


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