Winner: WSL unleashes most inappropriate headline ever!

And the award for Best Surf Writing goes to...

Can I shoot straight with you for one brief moment? It takes a lot to shock me these days. Aside from Stab laughing giddily at a poor boy who lost his penis and then his life there is almost nothing that turns my head. Click bait headlines have become such a commonplace component of all of our lives that I imagine it takes a lot to shock you too. Plus, someone’s always saying something crazy. From Rodrigo Duterte to Recep Tayipp to King Donald outlandish has become the parlance of our times.

And so today found me enjoying a moment of awe and appreciation for the World Surf League when I stopped by its official mouthpiece worldsurfleague.com earlier today. Awe and appreciation because the normally staid League succeeded in stopping me in my tracks with a headline so… fabulously inappropriate that I am still tickled.

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Watch: Mick Fanning Soaks Up “Infectious Grom Froth”

And one more time.

Watch: Mick Fanning Soaks Up “Infectious Grom Froth”

The beat writers who covered Michael Jackson’s Neverland Ranch escapades must be kicking themselves right now for not using the verb “soak” with the phrase “infectious grom froth” and fronting the whole thing with a command. “Watch.”

In truth, the story is the sweetest thing ever and you should soak it up too.

Watch: Mick Fanning Soaks Up “Infectious Grom Froth”

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