11x World Champ seeks to take out St. Archer, Balter, Parkinsuds and other surf beer start-ups!
Anyone who has spent time in greater Los Angeles is certainly aware of the 405 freeway. The magnificent road stretches from Lake Forest in Orange County runs all the way to the Granada Hills in what used to be the pornography capital of the world. Most people dislike the 405 due its congestion etc. but I love because it is always good people watching and guess who I saw today.
Kelly Slater!
Not in person, of course, but on a giant billboard up near Culver City. Kelly was advertising Michelob Ultra Pure Gold beer made with Organic Grains. I can’t find the image online but he was in a WSL singlet getting very tubed and it really made me think. How many “organic grains” must you have in beer in order to claim “organic grains?” 10%? 20%? Does “organic” matter when things are turned into alcohol? Is “organic” beer healthy?
It also really made me think about Kelly as a pitchman. Someone here in the comments, I wish I could remember who, called him the worst pitchman of all time. That he would never ever ever buy any product that Kelly was selling from K traction pads and leashes to Purps to VSTR to OuterKnown to, I’m assuming, Michelob Ultra Pure Gold beer made with Organic Grains.
Yes, whoever wrote that was very wise.