Anywhere in the entire world!
Have you ever heard the phrase “surf sports?” Oh I’m not talking about the classic shop names like Huntington Surf & Sport or Laguna Surf & Sport, I’m talking about “surf sports.” Like, sports that are surf related, I suppose.
I hadn’t until this morning when a press release from the International Surfing Association dawned my inbox.
You certainly remember the ISA from such recent hits as “getting surfing into the Olympics” and “getting surfing into the Olympics” but you may not be aware of the heavy push to include stand-up paddleboarding under the banner. There is a actually a very big fight between the surfing association and the kayak association for the SUPs. I’ve written about it before but apparently my words carry zero weight and the ISA is doubling down, trying to secure the SUPs ahead of Olympic qualifiers with the SUPers declaring their love for surfers.
And now let us read a statement from ISA president Fernando Aguerre:
“We are proud that the world’s best SUP athletes continue to support us as the sole governing body of Stand Up Paddle, and we are excited to see the passion for the sport in London this weekend.
Ultimately, it is the athletes who are the heart of the sport and we are delighted they continue to recognize the work we have done to develop SUP around the world. For more than a decade we have worked for their benefit, and I am proud of the great partnership we have with the APP to enable SUP to flourish for many more years.
The APP World Tour has grown into a truly incredible event series and I am excited by what the future holds for it. By taking the sport of SUP to the likes of London and New York, we are showing that surf sports can take place anywhere in the world, and are continuing to engage new, inner city fans and open up new markets. This is an exciting time for Stand Up Paddle and the ISA is proud to have worked so hard, and for so long, to grow the sport to this point.”
Did you catch that? Surf sports? Surf sports can take place anywhere in the world and are continuing to engage new inner city fans? Hmmmmmm. Surf sports.
Can you think of other surf sports you’d like to see now that this pandora’s box is open? Is skateboarding a surf sport?