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'BFGoodrich will feature a custom surf garage at the Vans U.S. Open of Surfing in Huntington Beach, Calif. (PRNewsfoto/BFGoodrich Tires)'

Fuckin Boom: WSL snags new sponsor!

Our World Surf League just snagged a new sponsor and I think you’re gonna like it. I think you’re gonna be very pleased.

I’m still in Copenhagen, staying up late with the gorgeous summer sun, riding bikes and enjoying comfortable footwear. If you have never been here it is well worth a trip. The Danes are proud of what they have built, as they should be. Raping, pillaging, raping and pillaging during those viking seasons has paid off handsomely and now there are many Michelin stars and many bottles of natural wine.

Speaking of Michelin stars FUCKIN BOOM! Our World Surf League just snagged a new sponsor and I think you’re gonna like it. I think you’re gonna be very pleased.

Who?

Why BFGoodrich Tires of course. Or Tyres for when the tour is at Snapper, Bells and not Marg River. Every surfer knows the feeling of walking into Tires Plus or Tires Etc. and shopping for tires. Running ginger hands along the grooves, pulling those little rubber stubbly hair things and watching them snap back. Life is better in radials and the options for ad copy etc. is endless.

What does the press release say? Oh, it says:

Whether conquering extreme off-road trails, getting to remote fishing holes or accessing an isolated surfing spot, BFGoodrich consumers are always building for their next adventure. At the Vans U.S. Open of Surfing, BFGoodrich will bring a customized garage built for surfing adventures to the shores of Huntington Beach.

The garage will feature surfing accessories and the latest must-have equipment for serious off-road adventure enthusiasts – the BFGoodrich® Mud-Terrain T/A® KM3, an extreme off-road tire with better climbing, traction and toughness in mud and over rock.

“Partnering with the World Surf League is a natural fit for BFGoodrich. The surfing community seeks adventure and performance. They need vehicles and tires that can be depended on to get them wherever their passions lead them, even if it’s far off the pavement,” said Jess Parris, BFGoodrich brand communications director.

Damn it. I didn’t read the press release before starting and am frustrated that the tyres are not going to be at Snapper, Bells and not Margs.

Sorry.

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47 Comments
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Simon Says

How offend does a company like the WSL who’s business literally has it’s wheels falling off get a chance to create a marketing arrangement with a tire company? Like never! Thanks again WSL for making the impossible actually possible!

Simon Says

Nice, fits right in with the Wave Pool marketing. Pure Genius!

toofattosurf

what now, they gonna install wheels on people’s boards so one can surf the dunes when it’s flat?
surf with tires, i’m confused…

Phat-wan kerr

I got a couple of spare tires that have popped up in the last few years, I could donate those.

Tomas' silky smooth arms

BF goodrich should sponno Mickey Wright.

Captain Clark

Once had a BF tire separate on the interstate. Running a 35×12.50 on a dodge 3500 at 80 mph. The tread came off like a semi tire, yanking me off the road, and destroying my truck. Since then, I run Nittos. I say this because after the open event I would say BF separates from the WSL. Goodrich-aance.

HIV-

If the waves aren’t up to competition standard at the next event call RACQ they’ll fix it

SayNoToGoPro

<< my profile pic since day 1

Bin_Chook

The number one thing I think about when I watch surfing is car tires. Smart to capitalize on this.

paulo de tarso

Guy skips Huntington… and works his skin in Tchoppo, to push for the title…
Like, the same ADS did in Hawaii with JOB… now Phil’s is taking the Drollet’s support…
Maybe will lead to nothing… but that’s the attitude in a competitive view… You have to wish, to the balls, your objectives.
No pain, no gain, without put aside fisic form, but principally, your techiniques and lightness (and that’s is what I think Gabby is losing… focusing more in one, leaving another…)
Great see the evolution on Filipe!
https://uploads.disquscdn.c…

toofattosurf

wrong article, fool…

paulo de tarso

Only you cares, fool!

Tomas' silky smooth arms

Can you chop up a BF Goodrich and pack it into a bong?

Jen See

hmm, needs more bikes. the garage, i mean. not enough bikes hanging around that joint.

channelbottom

Perhaps they just took those tires off two super-bro beach cruisers?

Tom

Since FB lost 120Bill in value other day ( prob based on their association with WSL) they probably need a new spono

Otto

Will BF Goodrich name a tire after Kelly Slater? What will it be called? What about Sophie?

Antipodes

Kelly’s way too bald to inspire a tyre.

astro

He be a Racing slick, bro.
Tiny bit of tread on the sides to hold the turn.

janeausten

https://uploads.disquscdn.c…
You mean, like these ones?

Otto

Only an Irishman could make tread for a soggy road to a train pushing water. Whiskey genius.
Kelly ain’t that smart.

Plus Kelly Never Tires.

fatboy

I though you were going to say they had partnered with Saturday night live.

Bushman

Don’t think creative director Jim Sinorelli would make that mistake!

NEGATRON

I’ve always struggled with brand awareness with car Tyres, now I can confidently banter with my mechanic knowing full well that BFGoodrich is the perfect match for my surfing lifestyle.

Bushman

😂

Bushman

Of course it is a natural fit…these big oil fukkers are polluting the planet… mom’s and dad will have no alternative soon but Kelly’s sess pool. Pro surfing is surfing’s problem.

Bleach'd Git

A terrible way for Beach Grit to get Goodrich AF is for new stories to only appear in the News section.

Can we have them on the home page as well? Or has my computer just shit itself?

Jen See

There seems to be some kinda weird caching thing goin’ on — Because nothing new shows up unless I hard-refresh. Idk.

Abscessed Llama

Happen to be walking those same very wide streets. Looked up to see “REM tonight” small venue. And received the best hair cut of my life during my stay.. Me like Copenhagen!

turts

Remember, if they only save the WSL once a year, that’s a Good Year…..ahh I mean BF Goodrich

Bushman

You mean. But Fukked.


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