We have a theoretical victory!
And thus it ends, me sitting on couch wiping tears from my eyes, inspired. Was I wrong about the World Surf League’s newest hire, President of Content, Media and WSL Studios Erik Logan? Could I possibly have been wrong?
I don’t know but there appears to be a meeting on the books between us, slated for January when he officially slides into his role. If it happens, it’ll be the first high-level assemblage betwixt the World Surf League and “that fucking BeachGrit” in the Dirk Ziff era. A warming of hostilities? A listening to The People and what they crave from their professional surfing?
I don’t know but there is another tear in my eye because have you heard Erik Logan’s story of conquering his fear of water and learning to SUP? It is must watch but, in a nutshell, he was afraid of the water and so his wife gave him a wetsuit and it changed everything. The wetsuit became his suit of armor and he was able to go slay dragons with his boat and spear.
If every wetsuit company in the entire world is not trying to get Erik Logan on the team right now then they are utterly blowing it. Matuse are you reading? Vissla? XCel? The Wetsuit of Armor is a no-brainer.
An absolute no-brainer.
The rest of the chat is heart-warming too. Erik Logan speaks of joining the tribe, leaving egos on the beach etc. This ego-less surf tribe sounds very nice and you think I’m still joking, don’t you. You think I’m still poking and prodding, digging for cheap laughs. Well shame on you. There are issues to work through, certainly, namely the SUP and his holding onto the debunked myth that the “best surfer in the water is the one having the most fun” but aren’t we big enough to give Erik Logan a legitimate shot?
Wouldn’t you like to be part of the ego-less surf tribe too?
See you in January, Erik!
