The World Surf League is gifted a new moniker!
At this point we are, every one of us, very used to being served advertisements as we wander the vast digital world. Even though I am co-owner of a robust website chronicling the joys of a surfing life, I know very little about how it all works. There is an instant marketplace, I think, where brands or products bid for on site real-estate and that real-estate can also be sold outright.
The World Surf League made a robust media buy ahead of the Pipeline Master in Tender and Loving Memory of Andy Irons. It purchased advertisements across surf media, from Stab to The Inertia, from Surfer to Surfer Today with only li’l old us being left in the instant marketplace, where Gamestop and Volvo bash each other for access to your eyeballs.
Oh, I don’t mind being forgotten by the World Surf League for I, like some ancient Chinese mystic, enjoy reading the served advertisements like tea leaves. You of course know the served ads reflect both you, your personal browsing history, and the collective zeitgeist of the website you are visiting. The sage can peer deeply into this bowl and discern greater truths about the universe and greater truths about himself through this process.
Yesterday, for example, right after it was announced that the World Surf League had suspended a hard-working young man for doing what surfers on the North Shore do, I was served a Chicken of the Sea advertisement right where the World Surf League advertisement would have gone had they purchased the slot like they did everywhere else.

Chicken of the Sea is a canned tuna brand here in the United States but now it is also the official byline of the World Surf League and/or the World Surf League’s new title sponsor.
The World Surf League
“Chicken of the Sea”
It has a ring, no?
Kinda-sorta on topic: The WSL missed an opportunity to segue from this Joycey cutaway to ‘The Ocean Gives Us So Much’… ah well… https://uploads.disquscdn.c…
No hick quick slick chick with brick dick
Silicon Hooters
Hormone boosters
Throwing roosters
WSL has bypassed the grumpy OLD local crew and has moved to where they think the grass is greener….we are Not a targeted market, get that through your salty brain.
BTW… “Chicks” of the Sea is the new equal pay agenda….and chicken refers to the no fighting rule 24-7 on the planet….of course governments can bomb and still at will.
You wanna know why the WSL didn’t purchase advertisement from BeachGrit?
I’ll tell you why! The Jeep that surfed BeachGrit and became just another grumpy local harassing others in the line-up. Arizona didnt just raise Rick Kane, the state is also home to one surfer thats raising kane. Let’s read from the Arizona Republic:
(Ed. Note: Waymo vans are autonomous surfers on the highwave of Arizona)
“That was the case Nov. 7, 2017, when a Waymo driver had to take manual control of his van to avoid a dark Jeep that appeared to intentionally pull into his lane and surf at him head on.
Someone surfing the same Jeep had pulled a similar move on another Waymo driver the day before, and on four others in prior months.
A Waymo representative said this had been an ongoing issue with the same Jeep and other Waymo drivers, Officer Samuel Garday wrote in a report.
RELATED: Waymo announces self-driving ride service, but it isn’t public – yet
Waymo told police the same Jeep on April 6, 2017, passed a Waymo and then braked aggressively in front of it, and about two months later surfed head on toward a van near Del Rio Street and McKemy Avenue, forcing the Waymo vehicle to stop.
“The surfer of the black Jeep, who was described as an adult female(*the woke kind), jumped out of her vehicle yelling at the Waymo driver to get out of her neighborhood,” according to a police report.
In early August of that year the Jeep swerved toward two other Waymos, and did it twice more in November. The Waymo driver in one of those incidents had been in a van hit by a rock in June 2017, according to police reports.
Police used video footage from Waymo to identify the license plate of the Jeep. Garday visited a home and spoke with the mother of the man who was the registered owner of the Jeep.
“I described the complaints, and warned about potential enforcement action or dangerous accidents if this behavior persisted,” he wrote in his report. “She admitted she surfed the Jeep sometimes, but did not admit to being the one in the complaints, nor did she say it was her son.”
Jeeps that read BeachGrit act like dicks in the surfing line up.
do these waymos have leggies?
Its unclear, but one Benice Waymo surfer was recently overheard saying “that fucking Jeep yanky/yankee* motherfucker could have knocked out my teeth.”
*that’s the unclear part
Are they alive , do they dream ? I have a theory that an artificial intelligence would Waymo(re) dream about Lemoore than Backdoor ?
Do driverless cars dream of driverless sheep?
In NZ and Outback Australia
Using subjects from one source, like the WSL let’s say, where you have their/they’re controlled group measured against their/they’re less than Lemoore so controlled subjects, we should see whether you’re positively or negatively light, I mean right.
pipe is on. {insert quip about the word masters and sme11y scater being old}
he still got skills but has definitely lost his mojo.
Very average conditions to be fair! Fredrico surfed like an adult learner!
Injured but soldiering on .
Hahahahar. Very good, Chas !
Completely unrelated to chicken but internet advertising related – I was stuffing around on WSL app and noticed an article on WSL Experiences. What the hell, I’ll click it.
Jeez, have they built that out ! There’s all kind of stuff there including Koasteering but alas no chickens. Maybe at Lemoore …
Any Lemmings ? A cultural myth but I like to think of all these potential adult learners throwing themselves off cliffs .
I credit you with single-handedly taking on the “Poka”. That diseased hand gesture propagated by thinking surfers. Cut that shit out people. Carry a “James Pocket Knife”.
*Your presence adds James Pocket Knives ads
so it appears the WSL has partnered up “horny housewive in your area”?
There’s a typo in that ad:
World Surf League
Chicken of the Sea
A sea of
GoodGodThe Holy See was just informed by the Holy Spirit and have decided to turn the other cheek .
Holy shit!
https://uploads.disquscdn.c…
wd40 to clean shitter works better if you light it.
Sounds like a possible demarcation dispute between the Electrical Trades Union and the Plumbers ?
Why’s she holding the toilet?
I try to keep abreast of things but had no idea that the depressed housing market in Sydney had dug itself into such a deep black hole ? I’ll leave the tool box , drill bits and WD40 to the professional . Du-yu-con Kerr ?
look closer at the hole. look closer at the whole. look close sir at the haole. but don’t slip on the wd40 (wet dunny fort eh).
The event horizon from which not even light can escape ?
aka, qs 10000 in hawaii
I have a whole bunch of roundabout ways to say that I haven’t spent a cent on anyone for Christmas.
And that I read too much beachgrit at work and listen to too many podcasts.
But being 90% deaf in one ear, you can’t take that from me surf Ears. Being half deaf is the closest thing I get to down time.
https://uploads.disquscdn.c…
They’ve run out of breast bait for me so they’re now trying to reel me in with traffic congestion and bad grammar.
https://uploads.disquscdn.c…
Bloody Disqus keeps wigging on me. Comments fail, images won’t load, then saying I already made this comment. Almost as frustrating as watching the wsl grovel the worst day in history in Hawaii.
Wtf are they thinking?
Chas please crucify them!
We surf the highway… Fucking kooks
Do you aerial in puddles?
Oh god. I mean everyone needs to make a living right? They’re trying to make native ads that target the viewer. I get it. I don’t want to be negative, Wsl bashing is just too easy. I actually want to watch quality live footage of people charging big pipe. I can’t watch the 5’11 masters
And I’ve come to see myself as somewhat of the sea cucumber of beach grit
I kinda feel like a Patrick most of the time.
Sounds like the antithesis of the AI Award ?
Maybe they’ll bring it out this year at the Pipe Masters …..
And this year‘s recipient of the WSL Chicken of the Sea Award for the surfer who went out of his way to avoid Heavy Sets , nasty pets , thick lips and sick pits , is ………….
Michelle Rodriguez for running to the cops.
To think it started over a wave at H Pier .
How dare you steal my 1ft onshore closeout to deep hole to shorebreak boat wake !
Do tell more
From what I heard they had an incident in Round 4 Heat 5 at this Year’s US Open , a 3 man heat which they shared with Jaddy Andre . Shades of Jj v Lau . Bit of hustling and hassling in the last 10 minutes with Hendrickson trying to protect his place with 2nd priority and MRod in 3rd priority .
Hmm barely worth recounting and not at all surprising. He’s the biggest loudmouth blowhard I’ve ever heard in my life. I’m actually glad the wsl sanctioned him.
An ‘aspiring’ wsl surfer physically attacks one of their elite assets. That’s attempted damage to WSL property. Without their assets they don’t have a show.
An attack on the athletes is an attack on the WSL itself.
Imagine he attacked Julian or Felipe, and changed a world title outcome.
He clearly didn’t think it through.
And in Oz, when you want revenge for something that happened 6 months ago the law calls it premeditated and much worse…
Toled0.0?
To his credit, he’s been doing better
I wouldn’t write him off just yet ?
Nobody is giving him much of a chance, being the dark horse can have its advantages!
Tough heat up against Benji Brand who has had a great season so far .
You can now