One of the greatest comedies of all-time is the Jerk, starring Steve Martin as Navin R. Johnston, and I dare you to disagree. From the opening sentence “I was born a poor black child…” to the closing moment, where we see Navin and his family all dressed in white, dancing on the porch of an extra-large shack, the film is note perfect.
In one scene, Navin goes to work at a gas station. A deragned man, who picked his name out of a phone book, tries to shoot him but ends up shooting many oil cans instead. Navin, confused, shouts, “He hates these cans!”
The same can be said for our World Surf League President of Content, Media and WSL Studios except instead of “He hates these cans!” I think we can all point at Erik “ELo” Logan and shout, “He hates modern, traditional shortboards!”
Every single manner of wave riding vehicle is showcased on his robust Instagram feed. Every sort of SUP, asymetrical SUP, foil SUP, longboard, longerboard and over the weekend Mr. President appears to have added kite surfing to the list. Oh of course kite foiling comes next and then we can assume finless planks, the kitchen table etc. but there is nary a 5’11 thruster to be found. Nary a 6’1 pintail. Nary a fish, squash, swallow. Nary anything… normal.
Now, what does this all mean? Is our President a brave modern man, the sort who shuns gender pronouns, the sort who will usher the World Surf League into a place of diverse harmony wherein any board can show up in any contest at any time? Where fans will begin to hiss any surfer carrying a DHD or Mayhem or Pyzel under zir arm?
Are traditional shortboards the new white male?