There is a vulnerable adult learner explosion!
Do you remember when one-time World Surf League CEO Herr Paul Speaker looked the world in the eye and proclaimed that the potential market for live professional surfing dwarfed basically everything? That there were billions upon billions of people just waiting to watch the pipelines. That, “We are going to turn the stop signs into welcome mats.”
Oh how we laughed, or least I laughed. Surfing isn’t a sport, for starters, and when shoehorned into a sporting paradigm with judges, priority, Gabriel Medina etc. will only ever be enjoyed and/or tolerated by the 428 people worldwide who surf at least once a week. Also, participation in surfing had been declining due its difficulty and byzantine social structure.
Very much mocking but wait… what’s this story that I see on Maui Now? Shall we read together?
The Maui Surf School ranked second on TripAdvisorʻs list of the Top 10 Most-Booked Classes and Workshops in the World in their 2019 Experiences Trends Report. The list includes a wide range of classes around the world, including the Roman Gladiator School and the Venice Carnival Mask-Making Class in Italy. Catamaranʻs Turtle Canyon Snorkel Cruise on Oʻahu earned the second spot on the reportʻs Top 10 Most-Booked Water Sports list.
A surf school ranked second in the entire world for bookings? It’s a vulnerable adult learner explosion!
Of course ex-CEO Herr Speaker saw it coming. Of course he knew the VALs are here, there, everywhere hiding in plain view. Of course he knew once those stop signs got hammered into welcome mats, the scary and very grumpy local removed from the equation, that the tender masses would embrace the “Pastime of Kings.”
Who’s eating crow now?
Or at least me.