Yesterday it was revealed here that Surfer magazine and its parent company TEN had been purchased by the National Enquirer. Maybe a good fit? Whoever knows these things but reporting today from inside the room suggests there has been a brutal bloodletting. A ruthless chopping of salary with no even “let’s pretend” wink and nod toward future growth. No. The game is to cut, cut, cut then resell, too hell with all that blood. What Youth also announced recently that it is ceasing its print magazine and who’s fault is it?
BeachGrit‘s of course!
I’ve been sent more DMs, texts, emails today specifying how surf media was once proud, noble, widely consumed, widely appreciated, loved, honored, respected, important, critical… until BeachGrit came along, debasing the medium.
And now look.
The stories that find purchase are quick blurbs on a brave woman who surfed with fins inserted progressively, putsches in Orlando and aggressive leash tugs etc. etc. etc. The only point to feed “a nasty crew of commenters.”
I suppose…. I’m sorry? But I don’t suppose that because I’m totally not.
Fuck the surf media for being shit for so crazy long.
Fuck it for forgetting that this isn’t serious, it’s only fun and fun is only ever temporal. That the people who have the most fun are the grumpy locals and you (grumpy local) are the only, literally and honestly ONLY thing that matters.
Fuck it for thinking friendship with professional surfers is the end all and be all of life.
Fuck Stab the honest-to-goodness flabby cop calling negative comment deleting worst of all. Fuck “media groups.” Fuck Surfline. Fuck antiquated old man bullshit that this was ever “important.”
It was never important. It was fun. Fun in spite of all of us damned surf medias not because of us.
Oops! I started drinking early!