The Chief Commercial Officer Beth Greves is a "purveyor of cool!"
If there is one thing that co-owing a business has taught me it is that human capital means something. Before the founding of BeachGrit I thought, “If I can do something then anyone can. No such thing as skill only hard work and a can-do attitude.” Boy was I wrong. Human capital is… everything. Skill is real. Hard work and the right attitude are essential. A thick skin is valuable. Commitment. Intelligence. Sense of humor. Quick reaction time. And enjoyment of the work…
…I could go on all day and get on me knees each and every night and thank God for our Longtom, Jen See, Matt Warshaw and Pete Campbell so I completely understand how thrilled the World Surf League is to snag an executive the likes of Beth Greves. And have you not heard of the League’s Chief Commercial Officer before? Well let’s turn to her LinkedIn account for a little pre-WSL background.
Beth Greve joined AwesomenessTV, one of the most subscribed to and fastest growing video destinations for teens on YouTube, as Chief Revenue and Partnerships Officer in September 2013. In this new role, Greve creates partnerships with brands to build marketing programs that resonate with the audience through a variety of methods including original programming, brand integrations, custom content and creative media deliverables. Her team develops and produces innovative strategies including long form and short form video, social marketing, influencer marketing, and experiential marketing, to drive business on and off the YouTube platform for Awesomeness Media and it’s many properties.
Beth was recently listed on Adweek’s Top 50 for 2014, for her success as “purveyor of cool” in the teen space.
And you can certainly see why the WSL jumped at the opportunity. Surfing needs to get younger and needs to get younger ASAP. You may have mixed feelings about this “YouTube” and “influencer marketing” but it is the future that you really aren’t part of.
Speaking of “influencer marketing” Beth appeared on the number one influencer market network Instagram just today. The very fine @boardbuilderscommunity sent this little gem of what appears to be Beth practising what she preaches.
https://www.instagram.com/p/BjkLtjVAvRr/?taken-by=kook_of_the_day
Surfing.
Because, at the end, surfing is what we all love.
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“purveyor of cool”… She’s dealing coke, right?
“Purveyor of cool” sounds like a lot like something disco stue would use to describe himself. and that fin placement really cements it. when self perceptions get out of hand.
https://www.youtube.com/wat…
I guess her job is mostly outward facing? So she would deal with non-surf entities, not really the surf industry? Idk.
But. I can tell you, that dealing with the Surfing — media, industry, whathaveyou — as a woman is not exactly rainbows and unicorns. And, I say that as someone who can generally figure out where the fins go on a fucking surfboard. And even, how many might be required at a given time, which is extremely high-level fucking stuff.
So I guess, good luck, backwards fin girl!
she is clearly out to run over someone who didn’t want to partner up with awsomenesstv. (it hurts to write that)
keep you chin up.
rainbows mean its raining on someone and unicorns only exist in a flat earth or in the minds of daisy picking fruitcakes with “magic happens” bumper stickers.
Clearly that’s the nose of her board and it helps with whipping back around when doing alley-oops “to revert”. She’s probably just expanding on Christian’s little nose fin.
and what she loves is surf backwards..
Pete Campbell from Madmen?
Do you know what else is cool? Hyperlinking the links, so I don’t have to copy and paste them
But she can do this…She’s coming to the surf ranch next week
https://uploads.disquscdn.c…
Umm, whatever happened to the ambassador of stoke? Asking for friend
A swift toepeg to the minge ended his career early.
She’s a genius, here’s why:
She thought, which social channel related to surfing has the most engagement? Answer: Kook of the day and Kelly Slater and we know he ain’t giving her any love)
Which content on Kookslams has been popular? Answer: https://uploads.disquscdn.c…
Hook up Tony Robbins Jnr to come and pretend to tell her she’s a kook…and bam. Everyone knows who she is and what a purveyor cool really looks like.
Genius 😂
Bingo. Badvertorials are lame. But free placement for being a kook… priceless.
We all just got played.
well if she’s in Canggu, she’s in the right place.
The WSL is a pile of crap. Shoulda left surfing alone!.!.!👎🏿
Purveyor of cool indeed! Those backwards fins she’s running are on par with the short-sleeve over long-sleeve combo Droid reps, or the speed dealers wrapped around the faces at the What Youth office. I bet some moneys that Noa will be doing this fin backward thing come Hawaii 18/19.
Fin game: strong
If only Beth could use her leg rope as a dog collar ?
You could lead her and give her orders, or she lead you?!
And become the WSL ambassador of St(r)oke and Discipline ?
Make history
https://youtu.be/UODX_pYpVxk
she will hashtag the living death out of surfing
Surfing has never been in better hands boys.
And jen
ha ha hi that made me laugh 🙂
If it isn’t fortnite the kids ain’t into it.
Absolutely staged to get us malcontents whining about it.
Absolutely worked, she’s a kook!!
What a time to be alive!
Purveyor of cool sounds like ambassador of stoke and leisure. Now things are beginning to make sense with that WSL genius idea.
It’s like watching disconnected parents desperately try to relate to their children
https://uploads.disquscdn.c…
I hope TPOC and TAOSAL get together and have CLK.
Champion Loosed Kook?
Cute Loser Kids
WTF happened to that guy?!?!?
Dead actually, drove off a cliff and died on impact
I think I found him:
https://www.pintaram.com/u/…
I think I prefer his theatrical death and funeral in the Wonderful Coen Bros’ Film “ The Big Lebowski”.
“Donny was a good bowler , and a good man .He was one of us.He was a man who loved the outdoors …… and bowling and as a surfer he explored the beaches of Southern California from La Jolla to Leo Carrillo and ….up to … Pismo.”
Guarantee she’ll bring a briefcase of buzzwords!
Can you get a hold of a WSL pitch deck? I’d love to see how they’re trying to sell the dream.
And acronyms
A lot of careers are built on the strategic use of TLA’s (Three Letter Acronyms).
she’s not actually a surfer, she self identifies as a surfer.