The Chief Commercial Officer Beth Greves is a "purveyor of cool!"
If there is one thing that co-owing a business has taught me it is that human capital means something. Before the founding of BeachGrit I thought, “If I can do something then anyone can. No such thing as skill only hard work and a can-do attitude.” Boy was I wrong. Human capital is… everything. Skill is real. Hard work and the right attitude are essential. A thick skin is valuable. Commitment. Intelligence. Sense of humor. Quick reaction time. And enjoyment of the work…
…I could go on all day and get on me knees each and every night and thank God for our Longtom, Jen See, Matt Warshaw and Pete Campbell so I completely understand how thrilled the World Surf League is to snag an executive the likes of Beth Greves. And have you not heard of the League’s Chief Commercial Officer before? Well let’s turn to her LinkedIn account for a little pre-WSL background.
Beth Greve joined AwesomenessTV, one of the most subscribed to and fastest growing video destinations for teens on YouTube, as Chief Revenue and Partnerships Officer in September 2013. In this new role, Greve creates partnerships with brands to build marketing programs that resonate with the audience through a variety of methods including original programming, brand integrations, custom content and creative media deliverables. Her team develops and produces innovative strategies including long form and short form video, social marketing, influencer marketing, and experiential marketing, to drive business on and off the YouTube platform for Awesomeness Media and it’s many properties.
Beth was recently listed on Adweek’s Top 50 for 2014, for her success as “purveyor of cool” in the teen space.
And you can certainly see why the WSL jumped at the opportunity. Surfing needs to get younger and needs to get younger ASAP. You may have mixed feelings about this “YouTube” and “influencer marketing” but it is the future that you really aren’t part of.
Speaking of “influencer marketing” Beth appeared on the number one influencer market network Instagram just today. The very fine @boardbuilderscommunity sent this little gem of what appears to be Beth practising what she preaches.
Because, at the end, surfing is what we all love.