Imagine the laughs in Santa Monica!
Today is April Fool’s. The day that we all tell each other little white lies about this or that in order to bring many laughs. The day surf media tells the world that Dane Reynolds is releasing a whole ton of new clips, the upcoming Snapper event will be moved to D’bah or that Rip Curl sells a “superior surf short.”
Well, Derek Rielly and I dreamed up the greatest surf media April Fool’s joke ever five short years ago. There we sat around my zinc kitchen island, slightly pocked due to the salty air, and wondered, “What would be the surf media April Fool’s shenanigan to end all surf media April Fool’s shenanigans?”
Derek said two words. “Beach Grit.”
“What’s a Beach Grit?” I asked.
Derek’s eyes lit up. “We are going to create a surf website…” And I started laughing so hard that he had to wait for thirty whole minutes before adding…
“… and we’ll cover professional surfing…”
By this time we were both the floor clutching our stomachs. It took another whole thirty before he finished, “But we can’t tell the Association of Surfing Professionals for five years.”
Well, the Association of Surfing Professionals transitioned to the World Surf League but Derek and I kept the joke to ourselves, as difficult as it was so many times.
But today is finally the reveal.
Imagine the guffaws in both Santa Monica’s low bungalow and also its secret high castle. Imagine the full-bellied laughs, Erik “Elo” Logan and Dirk Ziff hugging with tears streaming down their cheeks.
Dave Prodan, head back, choking on giggles, barely able to utter, “I’ve been involved in surf media for 20 years and never thought I’d see the day when one of their damned April Fool’s jokes actually worked. Bravo!”