The first of a three-part series about lesser-known but nevertheless compelling surfers…
Beau Cram, now that surname rings a bell, don’t it?
In the nineteen-eighties, his daddy, Richard, was a top ten pro with a physique that made women dizzy and a cutback that was all butcher’s knife.
Richard, who is now fifty-eight, quit the tour in his twenties, said the sorta focus needed for success made people “really weird”, got a job and raised four boys Baden, 31, Dylan 29, and twins Jed and Beau, 25.
Hit the play button or scroll down to the bottom and you’ll see what game Beau plays.
Like all the Cram brothers, Beau’s surfing DNA is unmistakable. The power through turns. The drooping left hand.
What marks Beau’s career trajectory from other shredders, and it forms the first of a three-part series of short films of interesting surfers by unsung auteur Danny Johnson (and funded by wetsuit company O’Neill), is the way he zigged into a carpentry gig instead of zagging into pro surfing.
“I accepted the fact that it was going to be a fucking struggle to get to the very top and there were a lot more paths to take,” says Beau who, at three-thirts in the afternoon has just finished his day on the tools.
Daddy Richard was smart enough to persuade all of his kids to get a trade. Let ’em chase dreams but, you know, listen kiddo, you gotta get something solid behind you.
“I spent my whole school life, as most young competitive surfers do, just psyched on surfing and not paying attention to the teachers,” says Beau, who says finishing his apprenticeship was a “slog” but it means he has a freedom, and the cash, to chase waves.
“I try work half of the year and go away for the other half,” he says.
And, says Beau, “It’s a life skill. You’re learning step by step, how to efficiently manage your time, and how to create something on a budget. Going from being a boy in year twelve to a full-time job, it’s pretty honest.”
Beau says working on building sites makes him insanely keen to get into the water at the end of the day; pro surfing has the opposite effect. Your love becomes your job.
Loosed from the shackles of competition means Beau can ride whatever gives him that flicker of sweet kinship.
Right now, his room is filled with surfboards, ranging from five-four to six-ten, shaped by the American Chris Christenson, who learned his craft at the side of the Hawaiian Dick Brewer.
It ain’t homogenous, by any stretch.
From pistols to guns.
“Thrusters, long fishes, fishes, a few finless boards. It’s a joy to experiment with,” he says.
This six-minute short was filmed in South Africa, Mexico, Western Australia and New Zealand.
“All pretty fucken nice trips,” says Beau.
That was pretty fucking awesome – nice work Oneill.
Daniel is a masculine given name and a surname of Hebrew origin. It means, “God is my judge”
Johnson is a surname of English , Scottish origin. Literally meaning “son of John”. The name John derives from Latin Johannes, which is derived through Greek Ἰωάννης Iōannēs from Hebrew יוחנן Yohanan, meaning “Yahweh has favoured”.
Ergo: … Gob looked down and he did judge and he did see leaves of green and these leaves were swathed in a dewy foliage drapery, leaves imbued with divine humidity, a rinsed radicchio, a drizzly frisée, a sopping butterhead, a dripping roquette. a moist suffuse of summercrisp, never the like had been witnessed ere.
… Gob did smile, cos it is good. Romaine as you are young iceberg. All Kale, the wet lettuce.
On a surf trip in Oman, I went to Job’s Tomb. Who said surfing would never take you places.
tomb sponsored by redbull (?)
I’m obviously not smart enough to understand what you said.
bow tO the diVine leAf
The word of gob is not for rational comprehension
Haha “All Kale, the wet lettuce.” Cos he can….
Excellent concept.
Richard Cram was the Taylor Knox technique master of his time and was also a consummate gentlemen, nicest pro that I met during the 80’s. Shake your hand is his word type of guy in a field of slipperies
Oh look, its the surfer Alex Knost is trying
to be.
Well directed Mr Johnson! I enjoyed every minute of that. Nothing like the contrived, try hard pseudo-emo cuts being shat out by every second cunt with a MacBook and a soy latte. Onya Danny.
Exactly what I was going to say, ya beat me to it mate.
100000000000000000000 upvotes
actually, just the one
https://www.seacoastonline….
news alert… don’t swim in texas.. how does this affect NLand and all the tubs in the world that are in warm waters.. no thank you.. rather swim with sharks in west oz.
Hits the spot, refreshingly so.
The Lachlan Rombouts one was good too.
Lemoore looks terrible. Drought?
Seems like a decent human. We need more of those.
well this was awesome.
O’Neill is the only “original” brand I respect and support. Seem to just bubble away in the background doing their thing and keeping things relatively core.
They tried to bring a QS to my town, met with the local surfers and after much infighting amongst us, we turned them down.
They would’ve had the green light in two seconds if they by-passed us and went straight to local Council.
They dropped their NZ team in a blink of an eye as part of a consolidation of Pacific region. Guys were sacked by email apparently…classy.
5 guys losing 3 free wetsuits a year probably isnt worth a sit down.
Harsh, but fair.
pre email days you could just keep rocking up to the factory and grab some kit 12 months after getting dropped.
Rip curl came into downtown Santa Cruz and put a behemoth “flagship”store kitty corner from Oneill and a local surf shop Pacific Wave. Pat Oneill told Rip it was a big mistake. 2 years later Rip down sized the store as it gets no local traffic.. Jack O would of never gone into downtown Torquay and done the same.. Oneill is core to the bone.
Faith once more.
Surely the insane left was Indo.
And a cameo wave from Indo, yep.
Good band name: Faith Once No More.
Excellent series!
What a fucking great video. Watching it I thought, wonder who did that? Thanks Derek for giving Danny Johnson credit. O’Neill should do the same.
Up the wet lettuce!
Is that the director? the dude from UTFS?
Yessir
Also has his own podcast, The Dooley.
https://podcasts.apple.com/…
Was quite charming.