Yesterday we had the great pleasure of meeting the world’s first and only surf therapy PhD candidate, a handsome man named Jamie Marshall who studies that ancient art in Edinburgh, Scotland, UK.
Today we shall learn about the “branding agency” Cre8ion just down the pendulum in Cardiff, Wales, UK that gives its employees Fridays off and forces them to go surfing. Before we tuck in to the BBC’s wonderful reportage let’s spend a brief moment discussing the name “Cre8ion.”
I assume it’s pronounced “Creation” but feel the firm would better fit my branding needs if it was pronounced “Cre-eight-ion” and would likely sign up for their services if the employees aggressively corrected anyone who dare call it “Creation.”
In any case, the BBC:
Allowing staff to take Friday off every two weeks to “do sport, go surfing or read a book all day” has boosted employee performance, according to a company boss.
Cardiff branding agency Cre8ion said the move improved its creativity and staff retention.
The idea of a four-day week – or reducing average weekly hours to 32 without a pay cut – has Labour backing.
Business body CBI Wales said there was not enough evidence to back the move.
For six months, the nine-strong team at Cre8ion, which has offices in Cardiff and Bristol, has worked a two-week pattern where staff take the first Friday off entirely, then on the second they work on research and development and their own ideas, either in the office or wherever they want.
Staff with young children, for example, cannot always do the things they really enjoy on the weekend, he said.
“Having that extra day back, allowing them to go and do sport, go surfing or read a book all day, that gives them that time back.
“And people can think ‘well it might not work in my industry’, so I challenge people: ‘Well if you can’t give a Friday off to all your workforce, why not have half the work force take Friday off and the other half take Monday off?’
“If you’re looking to retain millennials, these sorts of things are really important to them.”
I thought the staff had to go surfing on Fridays. This “do sport” or read a book all day sounds off. Still, between surf therapy PhDs in the north and “surfing Fridays” in the south, the United Kingdom is more surf-friendly than the United States, Hawaii, Australia or Brazil.
Do you think Prime Minister Boris Johnson would open the coffers and give BeachGrit (buy here) a substantial incentive package, including money, to move its offices, currently in Cardiff-by-the-Sea (America) and Bondi (Australia), to Manchester (England)?