Aloha, Hawaii.
Yesterday we had the great pleasure of meeting the world’s first and only surf therapy PhD candidate, a handsome man named Jamie Marshall who studies that ancient art in Edinburgh, Scotland, UK.
Today we shall learn about the “branding agency” Cre8ion just down the pendulum in Cardiff, Wales, UK that gives its employees Fridays off and forces them to go surfing. Before we tuck in to the BBC’s wonderful reportage let’s spend a brief moment discussing the name “Cre8ion.”
I assume it’s pronounced “Creation” but feel the firm would better fit my branding needs if it was pronounced “Cre-eight-ion” and would likely sign up for their services if the employees aggressively corrected anyone who dare call it “Creation.”
In any case, the BBC:
Allowing staff to take Friday off every two weeks to “do sport, go surfing or read a book all day” has boosted employee performance, according to a company boss.
Cardiff branding agency Cre8ion said the move improved its creativity and staff retention.
The idea of a four-day week – or reducing average weekly hours to 32 without a pay cut – has Labour backing.
Business body CBI Wales said there was not enough evidence to back the move.
For six months, the nine-strong team at Cre8ion, which has offices in Cardiff and Bristol, has worked a two-week pattern where staff take the first Friday off entirely, then on the second they work on research and development and their own ideas, either in the office or wherever they want.
Staff with young children, for example, cannot always do the things they really enjoy on the weekend, he said.
“Having that extra day back, allowing them to go and do sport, go surfing or read a book all day, that gives them that time back.
“And people can think ‘well it might not work in my industry’, so I challenge people: ‘Well if you can’t give a Friday off to all your workforce, why not have half the work force take Friday off and the other half take Monday off?’
“If you’re looking to retain millennials, these sorts of things are really important to them.”
Oh.
I thought the staff had to go surfing on Fridays. This “do sport” or read a book all day sounds off. Still, between surf therapy PhDs in the north and “surfing Fridays” in the south, the United Kingdom is more surf-friendly than the United States, Hawaii, Australia or Brazil.
Do you think Prime Minister Boris Johnson would open the coffers and give BeachGrit (buy here) a substantial incentive package, including money, to move its offices, currently in Cardiff-by-the-Sea (America) and Bondi (Australia), to Manchester (England)?
How much?
Chas, 20 years ago I took a train from London to Edinburgh that went along the coast from Hartlepool to Northumberland . I’m sure it was a matter of timing, but that whole coast line was reefs and cobblestone points lit up with incoming swell. So take a look at the North East English coast for your future HQ. I hear the beer is sweet and the women are buxom.
all this clever talking school reminds me of the British Flag’s ill placement on the Hawaiian Flag and the lies & false lineage of it’s USA statehood…but life tends not to be “Ital or not at all” for those who worship and believe at the feet of the blood sacrifice demigod….
I don’t get many chances to watch live, but it’s fun to hang w you guys.
In my experience there are more English and Irish in Bondi than Manchester ( which in turn appears full of Indians and polish ).
Chas there are plenty of waves very suitable for your level of surfing over there because you’re a VAL and you didn’t grow up as a grommet at the beach like most, is that right? Just desperate to be part of the surfing world, an outsider, who even on those VAL friendly high volume Mayhems still surfs like a kook. You fit in well with that Elo guy that’s probably why you kissed his arse in that podcast you soft cocks did. Put this Chas cunt in 6 foot indo cone zone and he’ll be sitting on the shoulder watching true core lords get set after set of fucked up cone zone drainers. Ain’t that Swell is where the alpha male Core Lord degenerates are, UP THE FUCKING SWELLIANS
Core Lords Take it in the Cone Zone – I mean, whatever floats your boat dude.
Oh; just curious.
Did I scare every off from the live thread last night by A: being too accurate with my heat predictions. B: being an annoying cunt.
Or: was it that shit Surf + Seedeninginning rounds are boring.
?
Had to go do other shit….and no one getting eliminated.
What does Joel think about ‘Cre8ion’ being used without crediting him as the origination of this linguistic-textual genius?
Off Topic:
So, um yeah, so I got to thinking about this whole PhD Surf Therapy philosophy, and I got an idea. Surely there must be all sorts of Surf Therapy coping tools, if only google could help with what’s out there for feel better now utensils.
So I typed in “custom punching bags with your enemy’s face” option. YES! Yes there is.
Dear Beach Grit, the store is open, and products are available. You don’t happen to carry a certain yellow beanie’d custom punching bag? You’d be a lot cooler if you did. You do know Christmas is fast approaching.
https://bonkfit.com/product…
https://bonkfit.com/product…
When the surf is up in Hawaii don’t they take every day off as a surf day? And don’t some over there take entire careers off for surfing?
Would have been nice if David took a break from his blue steel pose and told the kid in red he was riding his lid upside down.
Well, Blue Steel pose was notoriously hampered by an inability to turn right, or red if we’re talking politics.
Cre8ion makes way more sense then most any Welsh words.
Haha..whenever I can’t place a UK accent I assume they are Welsh.
With PhDs in surf therapy, paid surf days, Rip Current Rory, and advancements in surfer lobotomies endorsed by Pottz (providing him, in his words, “points of difference” in the booth), the UK is quickly becoming the center of the surf universe! You should definitely relocate! Just be careful of the surf gangs already emerging around new wavepool developments (Wavepool Boys of Bristol) and birthplaces/hometowns of locally famous surfers, the most dangerous of which are the Blyth Shippies, headed by the aforementioned Pottz, and the Newquay Angry Roughed Dicks (NARDs), headed by Russ Winter. Stay clear or they’ll pop your asses with “radical maneuvers” according to Pottz, whose official title is “Master Crumpet Muncher.”
’89 World Crump
**WARNING**
While your company boss may think that allowing staff to take Friday off every two-weeks for surf training improves employee performance, you best beware that the grumpy locals are not taking too kindly to your surf training regimen.
https://youtu.be/9P1UXYS6Bmg
Best thing on the internet this dayeth!
Beach Brit Commentariot.
XR Protestors are fucking brave getting between the everyman and his employer at peak hour.
That’s the UK.
AKA United Kingdom
Wow, this is gr8. The UK is able to gener8 a thriving economy while letting their hard working employees particip8 in surfing activity’s on company time really. I know though this won’t last long for hell will get this news and send it’s gr8 whites. UK surfer = premature shark b8. Have fun while it last.
God bless the Queen–Rell Sunn, that is.